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Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jun 15, 2022
Length 20 Pages
SKU # GBDT17379545

Description

Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Decathlon’s consumers are typically older, with Gen X and Boomers comprising 69 3 of its shopper base These consumers will be attracted to its extensive store network and wide range of sports products at affordable prices, making it a convenient place to shop.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Though Decathlon provides a one-stop solution for all sports requirements, it struggles to attract young consumers
  • Decathlon’s range of sports products makes it a convenient place to shop for consumers taking up sport
  • Its focus on rental and becoming a marketplace will help Decathlon stay ahead
Reasons to Buy
  • Gain a comprehensive knowledge on Decathlon's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in Italy

Table of Contents

20 Pages
Executive Summary
Decathlon Retail Shopper Profile
Italy clothing & footwear shopper profile
Where Italian consumers purchase clothing & footwear
Retailers used for other categories
Decathlon Overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Apparel market
Decathlon’s market share
Top 10 retailers’ market share
Decathlon’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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