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DM, Germany (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Mar 29, 2022
Length 20 Pages
SKU # GBDT17223149

Description

DM, Germany (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

DM’s shoppers mainly consist of women (65.8%) spread evenly across all age groups with 21.5% of its consumers from the age group of 16-24 and 26.6% of shoppers over 55.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • DM’s proposition as an one stop solution for family attracts consumers of all age groups
  • Lockdown affected sales, but DM has been able to maintain consistent market share
  • DM focuses on omnichannel to enhance shopping experience and drive growth
Reasons to Buy
  • Gain a comprehensive knowledge on DM's business and develop a competitive advantage
  • Investigate current trends in the health & beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health & beauty segment in Germany
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in Germany health & beauty market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where Germany consumers buy Health & Beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & Beauty market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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