Cloud Computing in Europe: Telco Cloud Offers, Best Practices, and Market Opportunity
Summary
Major hyper scale cloud providers, such as AWS, Google and Microsoft, have had a significant impact on fostering European cloud development. Key requirements which these international cloud players face in Europe relate to data security, localization and regulatory compliance. As a result, this has opened up opportunities for local and pan-regional telcos to partner with the global hyperscalers and further position themselves as local trusted cloud service providers to European enterprises.
European companies are increasingly demanding hybrid cloud solutions due to the number of benefits it has which include cost, performance, security, compliance, and workload portability. Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services and that they need to diversify their sources of revenue. Many telcos end up zeroing in on data center and cloud services as potential growth areas, increasingly positioning as hybrid multi-cloud service providers.
European telcos will play an important aggregator role, becoming a one-stop-shop for cloud services, leveraging their direct customer relationships and cloud players’ network infrastructure. By providing hybrid multi-cloud solutions, European telcos have the potential to help enterprises accelerate their digital transformation while taking the burden of managing multi cloud vendors away and leveraging their proximity and expertise. Telcos are, thus, able to better position in the market vs the pure-cloud players with end-to-end solutions across their full telecom footprint.
Additionally, we may see an increasing amount of collaboration to improve cloud enablement and services. For instance, in 2018, BT, Vodafone, Orange, and TIM announced their participation in the Blade Runner Catalyst with other telcos and vendors to produce new enterprise cloud services such as multi-access edge computing.
Cloud Computing in Europe: Telco Cloud Offers, Best Practices, and Market Opportunity, a new Telecom Insider Report, provides an executive-level overview of the cloud computing services market opportunity for telecoms companies in Europe. It delivers quantitative and qualitative insights into the cloud market, analyzing key trends and growth drivers in the region.
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