Cloud Computing in Europe: Telco Cloud Offers, Best Practices, and Market Opportunity

Cloud Computing in Europe: Telco Cloud Offers, Best Practices, and Market Opportunity


Major hyper scale cloud providers, such as AWS, Google and Microsoft, have had a significant impact on fostering European cloud development. Key requirements which these international cloud players face in Europe relate to data security, localization and regulatory compliance. As a result, this has opened up opportunities for local and pan-regional telcos to partner with the global hyperscalers and further position themselves as local trusted cloud service providers to European enterprises.

European companies are increasingly demanding hybrid cloud solutions due to the number of benefits it has which include cost, performance, security, compliance, and workload portability. Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services and that they need to diversify their sources of revenue. Many telcos end up zeroing in on data center and cloud services as potential growth areas, increasingly positioning as hybrid multi-cloud service providers.

European telcos will play an important aggregator role, becoming a one-stop-shop for cloud services, leveraging their direct customer relationships and cloud players’ network infrastructure. By providing hybrid multi-cloud solutions, European telcos have the potential to help enterprises accelerate their digital transformation while taking the burden of managing multi cloud vendors away and leveraging their proximity and expertise. Telcos are, thus, able to better position in the market vs the pure-cloud players with end-to-end solutions across their full telecom footprint.

Additionally, we may see an increasing amount of collaboration to improve cloud enablement and services. For instance, in 2018, BT, Vodafone, Orange, and TIM announced their participation in the Blade Runner Catalyst with other telcos and vendors to produce new enterprise cloud services such as multi-access edge computing.

Cloud Computing in Europe: Telco Cloud Offers, Best Practices, and Market Opportunity, a new Telecom Insider Report, provides an executive-level overview of the cloud computing services market opportunity for telecoms companies in Europe. It delivers quantitative and qualitative insights into the cloud market, analyzing key trends and growth drivers in the region.

It provides in-depth analysis of the following -

  • Market Context: An overview of the core portfolio of enterprise cloud computing services.
  • Cloud computing market opportunity in Europe: Forecasts on revenue for the cloud computing market in Europe through to 2023 as well as breaks down cloud revenue by industry vertical.
  • Telco cloud positioning and go-to-market strategies: Summary of the telcos role in the cloud value chain, current telco go to market strategies, and the cloud service portfolios of telcos in Europe.
  • Best practices from telco case studies: Case studies on telcos in Europe that are currently offering enterprise cloud services.
  • Key findings and recommendations: A summary of key findings and growth opportunities for telcos in the European cloud computing services market.
  • The European cloud computing services market reached US$86.8 billion in 2018 and is expected to grow at a CAGR of 24.1% until 2023, where it will reach US$255.5 billion.
  • Revenue is driven by the growing adoption of hybrid cloud solutions which leverage both public and private cloud resources in order to achieve benefits in cost, performance, security, compliance, and workload portability.
  • Hybrid cloud solutions are increasingly being adopted in Europe due to their flexibility and scalability for large enterprises.
Reasons to buy
  • Offers a comprehensive and detailed understanding of cloud computing services portfolios and positioning in the European markets.
  • The report describes the best practices and market opportunities for cloud computing in the European market.
  • The report provides a five-year revenue forecast for the European cloud computing market, with a detailed breakdown of the different cloud segments and market drivers.
  • The report discusses commercial and technical developments in the wider cloud computing services market and what these developments might mean for the future.

Executive summary
Section 1: Definitions
Enterprise cloud computing services definition
Section 2: Cloud computing market opportunity in Europe
Cloud computing revenue evolution
Cloud computing revenue by category
Cloud computing revenue by country
Section 3: Telco cloud positioning and go-to-market strategies
Telcos’ role in the cloud segment
Telcos’ go-to-market strategies
Telco cloud services portfolio
Section 4: Best practices from telco case studies
Best practice: Case study Orange Business Services (OBS)
Best practice: Case study T-Systems
Best practice: Case study Telefonica
Section 5: Key Findings and Recommendations
Companies mentioned
Acronyms and definitions
Related research
Contact information

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