China Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies
Description
China Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies
Summary
Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the Beer and Cider market performance.
Scope
Summary
Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the Beer and Cider market performance.
Scope
- Health concerns: The growing healthy living trend in China and the launch of alternative drinks will negatively impact the consumption of beer, as consumers are expected to actively try to reduce their alcohol intake.
- Economic recovery: Strong economic recovery, supported by the pickup in external demand and the rise in household consumption, helped revive the beer & cider market.
- Gain an in-depth understanding of the dynamics and structure of the Chinese beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Chinese beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Table of Contents
94 Pages
- Executive Summary
- COVID-19 Beer & Cider Recovery
- COVID-19 Country Overview
- Industry Snapshot
- Sector Snapshot
- Beer & Cider Volume and Value Growth Projections
- Enablers and Inhibitors of Beer & Cider Growth
- Beer & Cider Winners and Losers
- Brand vs. Private Label Dynamics
- Beer Category Overview
- Beer – Beer Type Evolution
- Flavor Segment Dynamics – Beer
- Craft Beer Segment Dynamics
- Cider Category Overview
- Cider – Cider Type Evolution
- Brand vs. Private Label Dynamics
- Price Segmentation
- Alcoholic Strength Segment Dynamics
- Beer – Emerging Trends and Opportunities
- Cider – Emerging Trends and Opportunities
- Top Beer & Cider Company Dynamics
- Leading Company Profile – China Resources Snow Breweries
- Leading Company Profile – Tsingtao Brewery Company
- Leading Company Profile – AB InBev China Investment Co
- Tier 2 Companies – Key Callouts
- Top Beer & Cider Brand Dynamics
- Brand Spotlight Case Studies – How To Win
- Brand Spotlight Case Studies – Lessons To Learn
- Job Analytics – Themes Evolution
- Job Analytics – Total Jobs
- Global Patent Filings
- On- vs. Off-Premise Evolution in Beer & Cider
- Beer & Cider Subchannel Share Dynamics
- Beer & Cider Subchannel Dynamics
- Price Point Analysis
- External Packaging Influences
- Packaging Snapshot
- Packaging Material Snapshot
- Packaging Type Snapshot
- Key Drivers Influencing Beer & Cider Consumption
- Moderation & Avoidance
- Novel & Experimental
- Premiumization & Indulgence
- Actionable Insights
- Appendix
- Beer & Cider Sector Definitions
- Category Definitions: Beer
- Category Definitions: Cider
- Packaging Definitions
- Channel Definitions
- Research Methodology – Overview
- Primary Research
- Industry Research
- Intelligence Tools
- Pricing Sources
- Value Methodology
- Forecast Methodology – Introduction
- Forecast Methodology – Process
- Forecast Methodology – Price Elasticity
- Forecast Methodology – Technical USPS
- Forecast Methodology – Review Process
- Forecast Methodology – Case Study
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