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China Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Publisher GlobalData
Published Sep 30, 2023
Length 93 Pages
SKU # GBDT18282324

Description

China Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights


Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope
  • The outbreak of the Omicron variant of COVID-19 in 2022 weakened seller sentiment and consumer spending as on-premise consumption was limited. The mainstream and discount price segments did not perform well as low-/middle-income consumers cut spending amid unfavorable economic conditions due to the repeated lockdowns.
  • Sales of craft beer recorded robust growth in 2022, due to consumers seeking out unique flavors. During periods of travel restrictions, consumers purchased craft beers from convenience stores and enjoyed them at home.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Chinese beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Chinese beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

93 Pages
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer – Beer Type Evolution
    • Flavor Dynamics – Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider – Cider Type Evolution
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile – China Resources Snow Breweries
    • Leading Company Profile – Tsingtao Brewery Company
    • Leading Company Profile – AB InBev China Investment
    • Tier 2 Companies – Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies – How to Win
    • Brand Spotlight Case Studies – Lessons to Learn
    • Mergers & Acquisitions Activity 2022
    • Job Analytics – Themes Evolution
    • Job Analytics – Total Jobs
    • Global Patent Filings
    • Channel Dynamics
    • Sub-Channel Dynamics
    • Sub-Channel Evolution
    • Price Point Analysis
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Packaging Innovations in 2022
    • Key Drivers Influencing Beer & Cider Consumption
    • Premiumization & Indulgence
    • Next-Generation Shopping
    • Environmental Responsibility
    • Moderation & Avoidance
  • Actionable Insights
  • Appendix
    • Beer & Cider Sector Definitions
    • Category Definitions: Beer
    • Category Definitions: Cider
  • Packaging Definitions
  • Channel Definitions
    • Research Methodology – Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology – Introduction
    • Forecast Methodology – Process
    • Forecast Methodology – Price Elasticity
    • Forecast Methodology – Technical USPs
    • Forecast Methodology – Review Process
    • Forecast Methodology – Case Study

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