Canada Media Landscape

Canada Media Landscape

Summary

The Canada Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Canada today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• Pay-TV operators had 9.1 million subscribers in 2024. Total pay-TV subscriptions will fall by approximately 988,000 over the forecast period, reaching 8.1 million in 2029, a result of losses in direct-to-home (DTH) and cable TV subscribers, and an increase in IPTV subscriptions that are often bundled with broadband packages.
• Canada had an estimated 23.8 million subscription video-on-demand (SVOD) accounts at the end of 2024. Canada’s SVOD accounts are expected to grow at a CAGR of 3.1% over the forecast period, reaching 27.8 million in 2029. The growth will be supported by the convenience of on-demand viewing, personalised recommendations, and the ability to watch on various devices, in addition to competitive pricing and options for French-language content.
• Total mobile subscriptions in Canada reached an estimated 48.5 million in 2024. Over the 2024-2029 forecast period, mobile operators will add a combined 12.4 million mobile subscribers at a CAGR of 4.7%, bringing the country’s total mobile subscriptions to 60.9 million in 2029. The growth is supported by an increase in M2M/IoT and smartphone connections.
• Total fixed broadband lines in Canada will increase from 16.8 million in 2024 to 18.3 million by the end of 2029, supported by growth in cable, fixed-wireless, and fiber-to-the-home/business (FTTH/B) accesses. In this context, efforts like the Universal Broadband Fund can enhance network coverage outside the main metropolitan areas. The government is investing CAD3.2 billion ($2.3 billion) through the Universal Broadband Fund to improve internet access in rural and remote areas.

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Canadian television, SVOD and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Canada's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.