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Bulgaria Beer and Cider Market Insights 2025

Publisher GlobalData
Published Oct 07, 2025
Length 94 Pages
SKU # GBDT20511231

Description

Bulgaria Beer and Cider Market Insights 2025

Summary

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope
  • In 2024, beer experienced a modest annual volume growth rate of 0.1%. The increase in consumer visits to foodservice establishments contributed to the category’s volume growth. Conversely, cider volumes saw a decline of 24% that year, primarily due to competition from alternatives and insufficient innovation to attract younger consumers.
  • Even amid cost-of-living pressures, many Bulgarians preferred high-end products. As a result, the premium and superpremium segments registered volume growth in 2024, despite their higher prices.
  • The growing health & wellness trend has encouraged many manufacturers to introduce zero-alcohol beers.
  • The beer & cider sector was dominated by brands in 2024, with private labels limited to a small share of the sector.
  • Retail sales accounted for 79.6% of overall beer volumes and 63.7% of overall cider volumes in 2024.
  • Ecommerce is expected to lead retail growth in the forecast period despite its small share, owing to the increasing consumer demand for convenience and frequent discounts.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Bulgarian beer and cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
  • Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

94 Pages
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider Type Evolution
    • Flavor Dynamics - Cider
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile - Carlsberg Bulgaria
    • Leading Company Profile - Kamenitza
    • Leading Company Profile - Pivovaren Zavod Zagorka
    • Tier Two Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - Lessons to Learn
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Key Drivers Influencing Beer & Cider Consumption
    • Premiumization & Indulgence
    • Moderation & Avoidance
    • Novel & Experimental
    • Environmental Responsibility
  • Actionable Insights
    • Category Definitions
  • Packaging Definitions
  • Channel Definitions
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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