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Bodega Aurrera, Mexico (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jun 29, 2022
Length 20 Pages
SKU # GBDT17402281

Description

Bodega Aurrera, Mexico (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

In 2020, Bodega Aurrera’s net revenue reached MXN271,887 million. During high inflation rates in the Mexican market, Bodega managed to maintain its market share, thanks to its unique positioning in the discount market. In addition, Bodega Aurrera has expanded its self-checkout service across its store network, which has become important due to social distancing measures. The scan-and-go technology-enabled its shoppers to avail a contactless and convenient shopping experience. The retailer’s adoption of the digital channels with a special focus on the e-commerce site and its home delivery services helped in accelerating the company’s sales during the pandemic.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Bodega Aurrera’s mass-market positioning attracts low and middle-income groups
  • The retailer is easily accessible and has plans to offer credit to gain more consumer base
  • Bodega Aurrera’s convenience store format and in-home delivery service were beneficial especially during the pandemic
Reasons to Buy
  • Gain a comprehensive knowledge on Bodega Aurrera's business and develop a competitive advantage
  • Investigate current trends in the food and grocery market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in Mexico

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Food and Grocery shopper profile
Where Mexican consumers purchase food and grocery
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Food and Grocery market
Bodega Aurrera’s market share
Top 10 retailers’ market share
Bodega Aurrera’s share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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