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Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha

Publisher GlobalData
Published Jan 19, 2024
Length 26 Pages
SKU # GBDT18777947

Description

Beyond Filters - A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha


Summary

This report investigates how health and beauty brands can cater to the demands of younger cohorts.

A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly influencing the operations of players in the beauty space, and giving rise to specialist brands catering specifically to younger cohorts.

Scope
  • Generation Z and Generation Alpha will soon be the wealthiest cohorts, with an estimated $8.6 trillion in assets set to be transferred to younger generations within the next 10 years.
  • Social upheavals and the influence of digitalization in early life have shaped strong views among Generations Z and Alpha.
  • Beauty product choices for Generation Z and Generation Alpha align with specific values and interests like ethical and sustainable practices.
  • Brands targeting Generations Z and Alpha are using modern colloquialisms in product branding to increase appeal, while social media highly influences product choices.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

26 Pages
1. Generation Z and Generation Alpha
2. Product Choices
3. Messaging and Values
4. Channels
5. Digital Solutions
6. What’s Next?
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