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Bauhaus, Germany (Home) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Feb 22, 2023
Length 20 Pages
SKU # GBDT17836566

Description

Bauhaus, Germany (Home) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Key Highlights
  • Bauhaus has a high appeal among the boomer generation (40.6%), with its shopper base primarily consisting of shoppers aged 45 and above (70.0%) - with these consumers being more likely to own their own homes and have the time and money to invest in renovation, redecoration and gardening projects.
  • Bauhaus’ online penetration has remained relatively low, despite the shift in consumer preferences towards online shopping catalyzed by the pandemic, with its online penetration gradually increasing from 3.2% in 2017 to 6.0% in 2021 as shoppers still value the expertise offered by its staff instore.
  • The retailer maintained its market share of 3.9% in 2021 as the second biggest retailer in the German home market, behind market leader IKEA at 4.9%.
Scope
  • Bauhaus’ one-stop solution for home products, with a focus on DIY & gardening, attracts older consumers
  • Bauhaus must invest in its online proposition and trend credentials to remain competitive
  • A good service proposition has been central to Bauhaus’ growth
Reasons to Buy
  • Gain a comprehensive knowledge on Bauhaus business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in Germany

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Home shopper profile
Where German consumers buy home products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance indicators
Global sales
Sales and market shares
Home market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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