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Augmented Reality in Media - Thematic Research

Publisher GlobalData
Published Mar 26, 2024
Length 70 Pages
SKU # GBDT18743727

Description

Augmented Reality in Media - Thematic Research


Summary

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. GlobalData forecasts that the AR market will be worth$100 billion by 2030, up from $22 billion in 2022. AR software will generate most of this revenue, with limited spending on AR headsets and AR smart glasses.

Smartphones are the primary device for AR applications today, with AR headsets and smart glasses still developing. Smartphones are gaining more sophisticated AR capabilities like advanced spatial awareness, precise positional tracking, and artificial intelligence (AI) tools. Advertisers operating in the ecommerce space can take advantage of AR by superimposing 3D models of their products onto a lens.

The ubiquity of smartphones that can access AR features will allow advertising companies to create more immersive campaigns and attract consumers' interest, whether through out-of-home (OOH) advertising or collaboration with social media companies like Snap and ByteDance. A report published by Snap predicts that 57% of Snapchat users will use AR before buying a product online by 2025.

Scope

This report provides an overview of the impact of augmented reality (AR) on the media sector.

Reasons to Buy

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
Develop and design your corporate strategies through an in-house expert analysis of augmented reality by understanding the primary ways in which this theme is impacting the media industry.
Stay up to date on the industry’s major players and where they sit in the value chain.
Identify emerging industry trends to gain a competitive advantage.

Table of Contents

70 Pages
Executive Summary
Players
Media Challenges
The Impact of Augmented Reality on Media
How AR helps tackle the challenge of the attention economy
How AR helps tackle the challenge of inflation
How AR helps tackle the challenge of declining cinema viewership
How AR helps tackle the challenge of the price of live concerts
How AR helps tackle the challenge of subscription fatigue
Case Studies
Darabase’s property inventory platform for outdoor AR advertising
Niantic’s Rewarded AR advertising format
Universal’s “Dream Big Dreams with Sing 2” interactive trailer
Augmented Reality Timeline
Market Size and Growth Forecasts
AR software
AR hardware
Signals
M&A trends
Patent trends
Hiring trends
Augmented Reality Value Chain
Semiconductors
Central processing units
Graphics processing units
Vision processing units
Image processors
Communication chips
Micro-electromechanical systems (MEMS)
Memory chips
Components
Motion tracking
Batteries
Displays
Cameras and 3D lenses
Audio component
Machine vision
Devices
Smartphones
AR smart glasses
AR headsets
Platforms
Artificial intelligence
The impact of generative AI
Apps and content
Companies
Leading augmented reality adopters in media
Leading augmented reality vendors
Specialist augmented reality vendors in media
Sector Scorecards
Music, film, and TV sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Advertising sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Gaming sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: key challenges currently facing the media sector.
Table 2: M&A trends
Table 3: Leading augmented reality adopters in media
Table 4: Leading augmented reality vendors
Table 5: Specialist augmented reality vendors in media
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in augmented reality
Figure 2: Businesses have positive sentiment towards AR, according to survey data
Figure 3: Thematic investment matrix
Figure 4: Darabase’s McDonald’s AR Christmas lights
Figure 5: Circle K’s Rewarded AR ads in Pokémon Go
Figure 6: Universal’s Sing 2 advertisement with QR code
Figure 7: The augmented reality story
Figure 8: AR will become a $100 billion market by 2030
Figure 9: Enterprise AR will continue to be more lucrative than the consumer market by 2030
Figure 10: AR software will dominate the market over the forecast period
Figure 11: The AR software market will generate $82 billion in revenue by 2030
Figure 12: The AR hardware market will be worth $18 billion by 2030
Figure 13: AR headsets will lead the AR hardware market
Figure 14: The US has continuously dominated AR-related patents in the advertising sector
Figure 15: AR patent filings and grants in the media industry have increased steadily in the past decade
Figure 16: Job postings under AR peaked and fell due to metaverse hype and disillusionment
Figure 17: The augmented reality value chain
Figure 18: AR value chain – Semiconductors
Figure 19: AR value chain – Components
Figure 20: AR value chain – Devices
Figure 21: AR value chain – Platforms
Figure 22: AR value chain – Platforms - AI
Figure 23: AR value chain – Apps and content
Figure 24: Who does what in the music, film, and TV space?
Figure 25: Valuation screen - Music, film, and TV sector scorecard
Figure 26: Risk screen Music, film, and TV sector scorecard
Figure 27: Who does what in the advertising space?
Figure 28: Thematic screen - Advertising sector scorecard
Figure 29: Valuation screen - Advertising sector scorecard
Figure 30: Risk screen - Advertising sector scorecard
Figure 31: Who does what in the gaming space?
Figure 32: Thematic screen Gaming sector scorecard
Figure 33: Valuation screen Gaming sector scorecard
Figure 34: Risk screen Gaming sector scorecard
Figure 35: Our five-step approach for generating a sector scorecard

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