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Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Apr 29, 2022
Length 20 Pages
SKU # GBDT17230409

Description

Americanas, Brazil (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

This report provides an overview of Americans Food & Grocery Shopper Profile e, attitudes, usage, top 10 retailers, and market forecasts in Brazil

This report provides an overview Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Americanas’ strong mass market positioning and innovative discount offers attracts a large customer base, predominantly female
  • Americanas experienced inorganic growth with O2O initiatives
  • Americanas is expanding in international markets by leveraging its digital propositions to strengthen its market position
Reasons to Buy
  • Gain a comprehensive view of the food & grocery shopper profile for Americanas in Brazil
  • Understand the shopper base by age group, gender, income, demographic and household size for the retailer
  • Gain insights into the overall market size and retailer performance in the country

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Food & Grocery shopper profile
Where Brazil consumers purchase food & grocery
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Food & Grocery market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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