Category: Advertising & Marketing
Advertising & Marketing market research reports by GlobalData
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Digital Signage in Asia-Pacific
Digital Signage in Asia-Pacific Summary Digital Signage in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading pla ... Read More
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Decoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024
Decoding Enel S.p.A. YouTube Advertising Strategy in Q1 2024 Summary The report on Enel S.p.A's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Enel Formidable Photovoltaic and Enel Formidable Mobility. It analyzes the core themes, messaging strat ... Read More
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Decoding Microsoft’s YouTube Advertising Strategy in Q1 2024
Decoding Microsoft’s YouTube Advertising Strategy in Q1 2024 Summary The report on Microsoft's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Microsoft Copilot and its integration with post meeting recaps and PowerPoint presentations, followed by ... Read More
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Decoding Oreo’s YouTube Advertising Strategy in Q1 2024
Decoding Oreo’s YouTube Advertising Strategy in Q1 2024 Summary The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product b ... Read More
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Decoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024
Decoding Procter & Gamble’s YouTube Advertisement Strategy in Q1 2024 Summary The report on Procter & Gamble's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Fairy Maxx and Puffs Plus. It analyzes the core themes, messaging strategies, and product b ... Read More
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Decoding American Express’s YouTube Advertising Strategy in Q1 2024
Decoding American Express’s YouTube Advertising Strategy in Q1 2024 Summary The report on American Express's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Amex Platinum Card and Amex Delta SkyMiles Platinum Card. It analyzes the core themes, messag ... Read More
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Canon Marketing Japan Inc (8060) - Financial and Strategic SWOT Analysis Review
Canon Marketing Japan Inc (8060) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and w ... Read More
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Maritz Holdings Inc. - Strategic SWOT Analysis Review
Maritz Holdings Inc. - Strategic SWOT Analysis Review - provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products an ... Read More
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Decoding Mastercard's YouTube Advertising Strategy in Q1 2024
Decoding Mastercard's YouTube Advertising Strategy in Q1 2024 Summary The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes ... Read More
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Decoding Coca Cola's YouTube Advertising Strategy in Q1 2024
Decoding Coca Cola's YouTube Advertising Strategy in Q1 2024 Summary The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes ... Read More
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Transcontinental Inc (TCL.A) - Financial and Strategic SWOT Analysis Review
Transcontinental Inc (TCL.A) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weakn ... Read More
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Decoding Apple's YouTube Advertising Strategy in Q1 2024
Decoding Apple's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliabili ... Read More
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Decoding Samsung's YouTube Advertising Strategy in Q1 2024
Decoding Samsung's YouTube Advertising Strategy in Q1 2024 Summary This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demogr ... Read More
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Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review
Dentsu Group Inc (4324) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses ... Read More
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Digital Marketing Trends in Type 2 Diabetes - April 2024
Digital Marketing Trends in Type 2 Diabetes - April 2024 Summary Novo Nordisk’s Ozempic.com achieved the highest total traffic across branded type 2 diabetes (T2D) patient sites in the US, at 16,000,000 visitors from April 2023 to March 2024. This was followed by Rybelsus.com with over 9,000,000 vis ... Read More
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Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence
Advertising Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic ... Read More
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Digital Marketing Trends in Inflammatory Bowel Disease - April 2024
Digital Marketing Trends in Inflammatory Bowel Disease - April 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across inflammatory bowel disease (IBD) patient sites in the US, with over 1.8 million visitors from March 2023 to February 2024. This was followed by AbbVie’s Rinvoq.c ... Read More
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Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices
Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices Summary This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers. Technological innovations in the beauty industry have given rise to ... Read More
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Misinformation - Thematic Intelligence
Misinformation - Thematic Intelligence Summary Misinformation is not a new phenomenon, but the technology behind it is unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With sophisticated algorithms and huge dat ... Read More
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Augmented Reality (AR) in Retail and Apparel - Thematic Research
Augmented Reality (AR) in Retail and Apparel - Thematic Research Summary The AR market will be worth $100 billion by 2030 Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $22 billion in 2022, the global AR market will reach $1 ... Read More
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A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube
A Deep Dive into Super Bowl LVIII's Beverage Ads on YouTube Summary This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the adverti ... Read More
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Digital Marketing Trends in Psoriasis - January 2024
Digital Marketing Trends in Psoriasis - January 2024 Summary AbbVie’s Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost three million visitors from January 2023 to December 2023. This was followed by Amgen’s Otezla.com (1.7 million visits). Overal ... Read More
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Digital Marketing Trends in Non-small Cell Lung Cancer
Digital Marketing Trends in Non-small Cell Lung Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 mil ... Read More
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Nielsen Holdings plc - Strategic SWOT Analysis Review
Nielsen Holdings plc - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and s ... Read More
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Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Americas Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the Americas region. The report includes market insight and sector and brand analysis. Coca- ... Read More
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