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Absolut Vodka in a Paper Bottle - Packaging Case Study

Publisher GlobalData
Published Aug 21, 2023
Length 16 Pages
SKU # GBDT18304373

Description

Absolut Vodka in a Paper Bottle - Packaging Case Study


Summary

Packaging Case Study: Absolut Vodka in a Paper Bottle focuses on how Absolut Vodka has collaborated with The Paper Bottle Company (Paboco) to launch a first paper bottle sold commercially in-store by the spirits company globally.

Although it is claimed that the paper-based bottle is  fully recyclable and can potentially reduce transportation costs due to its lighter weight,  Absolut Vodka plans to launch this product only as an addition to its standard, glass packaging. Moreover, as price per 100ml of this spirit is higher for the paper-based bottle, consumers may face little incentive to purchase this product, and environmental benefits might be marginal.

Scope
  • Price of this product turned out to be higher in a more ‘sustainable’ packaging than in the standard bottle.
  • Despite being advertised as a paper bottle, over 40% of the packaging material was plastic.
  • Speculations about this product’s shelf life might discourage consumers from purchasing it
Reasons to Buy
  • Understand how to successfully implement environmental packaging, and see if the more eco-friendly solutions are always more profitable or attractive for consumers.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

16 Pages
What is it?
Why has it been developed?
Key take-outs
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