E-cigarettes

Global E-cigarettes Market to Reach US$31.9 Billion by 2030

The global market for E-cigarettes estimated at US$18.6 Billion in the year 2024, is expected to reach US$31.9 Billion by 2030, growing at a CAGR of 9.4% over the analysis period 2024-2030. Vape Mod, one of the segments analyzed in the report, is expected to record a 8.9% CAGR and reach US$15.2 Billion by the end of the analysis period. Growth in the Atomizer segment is estimated at 9.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.3 Billion While China is Forecast to Grow at 10.6% CAGR

The E-cigarettes market in the U.S. is estimated at US$6.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.5 Billion by the year 2030 trailing a CAGR of 10.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.7% and 7.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.6% CAGR.

Global E-cigarettes Market - Key Trends & Drivers Summarized

What Exactly Are E-Cigarettes, and How Do They Transform the Smoking Experience?

E-cigarettes, also known as electronic cigarettes or vapes, are devices that mimic the act of smoking but without the combustion of tobacco. They operate by heating a liquid—commonly referred to as e-liquid—that contains nicotine, propylene glycol, vegetable glycerin, and flavorings, producing a vapor that the user inhales. Introduced in the early 2000s, e-cigarettes have evolved from simple, single-use items resembling traditional cigarettes to sophisticated devices offering customizable features and digital enhancements. Unlike traditional smoking, e-cigarettes don`t produce tar or carbon monoxide, two of the most harmful elements in tobacco smoke, offering a smoking-like experience that`s perceived to be less harmful.

How Are E-Cigarettes Shaping Public Health and Smoking Trends?

As e-cigarettes become more prevalent, how are they impacting public health and traditional smoking habits? The introduction of e-cigarettes has sparked considerable debate over their role as a smoking cessation tool versus a gateway to nicotine addiction. Supporters argue that e-cigarettes are a boon for public health, providing smokers with a less harmful alternative to traditional cigarettes, potentially reducing the disease burden associated with smoking. However, concerns persist, especially regarding their appeal to young people and the risk of initiating nicotine use among those who have never smoked. The long-term health impacts of e-cigarettes are still being studied, but they are touted as a safer alternative in the short term compared to smoking tobacco.

What Regulatory Challenges Do E-Cigarettes Face, and What Innovations Are Emerging?

What regulatory hurdles are impacting the e-cigarette industry, and what technological advances are being developed in response? The e-cigarette market is subject to a complex regulatory environment that varies significantly by country and region. Regulations may include restrictions on advertising, flavor bans, and controls over the sale and distribution of nicotine-containing products. In the United States, the FDA has been tightening regulations on e-cigarettes, focusing on reducing youth access and appeal, which has profound implications for product design and marketing. Innovations in e-cigarette technology continue to advance, focusing on improving the safety features of devices, enhancing nicotine delivery systems to mimic the satisfaction level of traditional cigarettes more closely, and reducing harmful byproducts through better heating mechanisms.

What Drives the Growth in the E-Cigarette Market?

The growth in the e-cigarette market is driven by several factors, including technological innovations, changing consumer behaviors, and evolving regulatory landscapes. As smoking bans become more widespread, smokers are turning to e-cigarettes as a socially acceptable alternative. Technological advancements that improve the safety and sensory experience of vaping attract both former smokers and new users alike, broadening the consumer base. Additionally, the market is witnessing a trend toward premiumization, with users increasingly preferring customized and advanced devices, which often come with higher price tags but offer better performance and greater satisfaction. Moreover, as regulations begin to stabilize, companies are better able to strategize and market their products within legal frameworks, contributing to market growth. Lastly, the cultural shift towards health consciousness is also playing a significant role, as people seek harm-reduction alternatives to traditional tobacco products. These factors collectively fuel the expansion of the e-cigarette market, reflecting the complex interplay between innovation, consumer preference, and regulatory actions.

SCOPE OF STUDY:

The report analyzes the E-cigarettes market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Modular, Rechargeable, Disposable); Component (Vape Mod, Atomizer, E-liquid, Cartomizer)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 56 Featured) -

• British American Tobacco PLC
• ECIG Future
• Ecig Quit Electronic Cigarettes
• E-Cigarette on Deluxe Vapes
• Amsterdam Vapes
• E Liquid London | Lontech Vape Shop
• BRIK Charger
• EA-Sigaret
• Aaa Vape USA
• E-Cig Company
• E Cigarette Direct
• Cloud Cig
• Binky`s Vapes
• CigVape Inc.
• Apricot Technologies Limited

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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