Sweet Potato Fries

Global Sweet Potato Fries Market to Reach US$1.9 Billion by 2030

The global market for Sweet Potato Fries estimated at US$1.6 Billion in the year 2024, is expected to reach US$1.9 Billion by 2030, growing at a CAGR of 3.5% over the analysis period 2024-2030. Fries, one of the segments analyzed in the report, is expected to record a 2.8% CAGR and reach US$689.2 Million by the end of the analysis period. Growth in the Cubes / Puffs segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$424.3 Million While China is Forecast to Grow at 6.4% CAGR

The Sweet Potato Fries market in the U.S. is estimated at US$424.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$379.9 Million by the year 2030 trailing a CAGR of 6.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 2.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Sweet Potato Fries Market - Key Trends & Drivers Summarized

What’s Powering Demand for Sweet Potato Fries

Sweet potato fries have evolved from a niche offering into a staple in modern foodservice and home dining. Their nutritional appeal—higher fiber, complex carbohydrates, and a rich profile of vitamins like A and C—has positioned them as a healthier alternative to conventional fries. As global consumers increasingly seek functional and natural foods, sweet potato fries align well with trends toward cleaner eating and “better-for-you” indulgence.

Their popularity spans fast-casual restaurants, school cafeterias, and even gourmet establishments. In the frozen aisle, sweet potato fries are now available in crinkle-cut, shoestring, waffle, and seasoned varieties. With strong visual appeal and a naturally sweet flavor, they cater to both children and adults, fitting into breakfast plates, lunch meals, or late-night snacks.

Are Processing and Flavor Innovations Driving Growth

Yes. Food processors are investing in technologies like air frying, vacuum frying, and blanching techniques to reduce oil absorption and improve crispiness. Innovations in flash-freezing and par-baking help preserve texture and color without compromising taste. On the flavor front, coatings infused with cinnamon, paprika, chipotle, or herb blends are being used to target global palates. 

Gluten-free coatings and allergen-free labeling are widening the consumer base, while resealable packaging and oven-ready trays add convenience. Restaurant chains are also launching limited-edition sweet potato items, from loaded fries to dessert versions, further driving trial and repeat purchases.

Why Are Consumers Opting for Sweet Potato Fries

Consumers are increasingly health-conscious but unwilling to compromise on taste. Sweet potato fries offer the perfect middle ground—familiar comfort food with added nutritional value. They’re naturally gluten-free, high in antioxidants, and suitable for various diets including paleo, vegetarian, and plant-based lifestyles.

Home cooks appreciate their versatility and adaptability—from classic frying and baking to inclusion in grain bowls and wraps. Their rising popularity on food blogs, cooking shows, and social media platforms is further amplifying demand.

What’s Powering the Growth in the Sweet Potato Fries Market

Growth is being driven by health trends, innovation in freezing and preparation technologies, and consumer desire for elevated snacking and side options. Supply chain improvements have ensured year-round availability, while the increasing number of sweet potato farms supports industrial-scale processing. As plant-based meals gain ground and air fryers become more ubiquitous, sweet potato fries are poised to capture even greater market share across retail and foodservice channels.

SCOPE OF STUDY:

The report analyzes the Sweet Potato Fries market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Fries, Cubes / Puffs, Chips / Crisps, Other Sweet Potato Fries); Nature (Organic Nature, Conventional Nature); Distribution Channel (B2B Distribution Channel, B2C Distribution Channel); End-Use (Food Service End-Use, Household / Retail End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 39 Featured) -

• AP Foods / Australian Premium Food
• Ardo
• Aviko
• Aspen Global Enterprise
• Cavendish Farms
• Conagra Brands (Frozen)
• Dole Food Company
• Farm Frites
• IFCG (International Food & Consumable Goods)
• J.R. Simplot Company
• K&K Orchard
• Lamb Weston
• McCain Foods
• Nash Produce
• Ore-Ida
• PotatoPro (IFCG)
• Russet House
• Simplot Foods
• TFD Foods / Trinity Frozen Foods
• Tre-Fri Organic Foods

AI INTEGRATIONS
We`re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher. Show more