Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Global Search Engine Optimization (SEO) Market to Reach $99.4 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Search Engine Optimization (SEO) estimated at US$57.1 Billion in the year 2020, is projected to reach a revised size of US$99.4 Billion by 2027, growing at aCAGR of 8.2% over the period 2020-2027. Desktop User, one of the segments analyzed in the report, is projected to record 6.9% CAGR and reach US$55.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Mobile User segment is readjusted to a revised 10.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $16.5 Billion, While China is Forecast to Grow at 7.7% CAGR

The Search Engine Optimization (SEO) market in the U.S. is estimated at US$16.5 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.4 Billion by the year 2027 trailing a CAGR of 7.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.2% and 7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 6.4% CAGR.

Select Competitors (Total 43 Featured) -

  • 10fold Solutions
  • 44 Web Design
  • 4Sight Group
  • 906 Interactive
  • aakarsoft technologies
  • AamarTech
  • Abelian Technologies
  • Absols Complete IT Ltd.
  • Accel Webware
  • Acceleratic
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
SEO Software – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 2: World Historic Review for Search Engine Optimization (SEO) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 3: World 15-Year Perspective for Search Engine Optimization (SEO) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2021 & 2027
TABLE 4: World Recent Past, Current & Future Analysis for Desktop User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 5: World Historic Review for Desktop User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 6: World 15-Year Perspective for Desktop User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
TABLE 7: World Recent Past, Current & Future Analysis for Mobile User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 8: World Historic Review for Mobile User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 9: World 15-Year Perspective for Mobile User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
TABLE 10: World Search Engine Optimization (SEO) Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
TABLE 11: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 12: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 13: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
TABLE 14: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 15: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 16: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2012, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
TABLE 17: USA Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 18: USA Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 19: USA 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 20: USA Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 21: USA Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 22: USA 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
CANADA
TABLE 23: Canada Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 24: Canada Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 25: Canada 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 26: Canada Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 27: Canada Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 28: Canada 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
JAPAN
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
TABLE 29: Japan Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 30: Japan Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 31: Japan 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 32: Japan Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 33: Japan Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 34: Japan 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
CHINA
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
TABLE 35: China Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 36: China Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 37: China 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 38: China Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 39: China Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 40: China 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
EUROPE
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
TABLE 41: Europe Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 42: Europe Historic Review for Search Engine Optimization (SEO) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 43: Europe 15-Year Perspective for Search Engine Optimization (SEO) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2021 & 2027
TABLE 44: Europe Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 45: Europe Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 46: Europe 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 47: Europe Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 48: Europe Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 49: Europe 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
FRANCE
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
TABLE 50: France Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 51: France Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 52: France 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 53: France Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 54: France Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 55: France 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
GERMANY
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
TABLE 56: Germany Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 57: Germany Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 58: Germany 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 59: Germany Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 60: Germany Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 61: Germany 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
ITALY
TABLE 62: Italy Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 63: Italy Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 64: Italy 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 65: Italy Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 66: Italy Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 67: Italy 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
UNITED KINGDOM
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
TABLE 68: UK Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 69: UK Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 70: UK 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 71: UK Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 72: UK Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 73: UK 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
REST OF EUROPE
TABLE 74: Rest of Europe Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 75: Rest of Europe Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 76: Rest of Europe 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 77: Rest of Europe Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 78: Rest of Europe Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 79: Rest of Europe 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
ASIA-PACIFIC
Search Engine Optimization (SEO) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
TABLE 80: Asia-Pacific Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 81: Asia-Pacific Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 82: Asia-Pacific 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 83: Asia-Pacific Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 84: Asia-Pacific Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 85: Asia-Pacific 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
REST OF WORLD
TABLE 86: Rest of World Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 87: Rest of World Historic Review for Search Engine Optimization (SEO) by Segment - Desktop User and Mobile User Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 88: Rest of World 15-Year Perspective for Search Engine Optimization (SEO) by Segment - Percentage Breakdown of Value Sales for Desktop User and Mobile User for the Years 2012, 2021 & 2027
TABLE 89: Rest of World Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 90: Rest of World Historic Review for Search Engine Optimization (SEO) by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
TABLE 91: Rest of World 15-Year Perspective for Search Engine Optimization (SEO) by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2021 & 2027
IV. COMPETITION

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