Ready to Drink (RTD) Tea and Coffee

Global Ready to Drink (RTD) Tea and Coffee Market to Reach US$245.9 Billion by 2030

The global market for Ready to Drink (RTD) Tea and Coffee estimated at US$168.0 Billion in the year 2024, is expected to reach US$245.9 Billion by 2030, growing at a CAGR of 6.6% over the analysis period 2024-2030. RTD Tea, one of the segments analyzed in the report, is expected to record a 7.0% CAGR and reach US$195.4 Billion by the end of the analysis period. Growth in the RTD Coffee segment is estimated at 5.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$43.7 Billion While China is Forecast to Grow at 10.0% CAGR

The Ready to Drink (RTD) Tea and Coffee market in the U.S. is estimated at US$43.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$58.6 Billion by the year 2030 trailing a CAGR of 10.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.1% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Ready-to-Drink (RTD) Tea and Coffee: A Booming Market in the Beverage Industry

What Are Ready-to-Drink (RTD) Tea and Coffee, and Why Are They Popular?

Ready-to-drink (RTD) tea and coffee are pre-packaged beverages available in a convenient, ready-to-consume format that requires no preparation. These products are commonly found in cans or bottles and come in various flavors, sweeteners, and levels of caffeine, catering to a wide range of consumer preferences. RTD tea and coffee have surged in popularity over the past decade due to their convenience, portability, and broad appeal. They are particularly popular among busy, on-the-go consumers who want a quick, refreshing, and caffeinated pick-me-up without needing to brew their own tea or coffee. The diversity of flavors and health-focused offerings in RTD tea and coffee have also contributed to their appeal, especially as consumer demand for healthier and functional beverages grows.

The popularity of RTD tea and coffee is also driven by the shift toward healthier and natural beverage choices. Many consumers see RTD tea as a lower-sugar alternative to soft drinks, while RTD coffee often appeals to health-conscious customers looking for a boost without artificial ingredients. Additionally, innovations in the RTD market—such as cold-brew coffee, organic options, and functional ingredients like adaptogens and probiotics—are making these products more attractive to health-conscious buyers. As demand for non-alcoholic, ready-to-drink options continues to rise, RTD tea and coffee are well-positioned to meet the needs of modern consumers looking for both flavor and function in their beverages.

What Types of RTD Tea and Coffee Are Available?

The RTD tea and coffee market offers a wide range of products to meet diverse consumer tastes and preferences. In RTD tea, popular categories include green tea, black tea, herbal tea, and matcha-based drinks. Green and black teas are well-loved for their traditional flavors and health benefits, with options ranging from lightly sweetened to unsweetened varieties. Herbal teas, often featuring ingredients like chamomile, hibiscus, or peppermint, cater to consumers looking for caffeine-free options. Matcha-based RTD teas, with their vibrant green color and antioxidant benefits, have gained significant popularity as health-conscious consumers seek out functional ingredients.

In RTD coffee, product categories are equally diverse, including cold-brew coffee, iced coffee, and espresso-based beverages. Cold-brew coffee, which involves steeping coffee grounds in cold water for an extended period, has become one of the fastest-growing categories due to its smooth flavor and lower acidity. Iced coffees, available in a range of sweetness and flavor levels, are another popular option, often appealing to mainstream coffee drinkers. Additionally, espresso-based RTD drinks, such as lattes, cappuccinos, and macchiatos, bring coffeehouse-style beverages to a portable format. Many brands are now offering functional RTD coffees with added ingredients like collagen, MCT oil, or adaptogens to cater to wellness-focused consumers. The wide selection of RTD tea and coffee options allows brands to appeal to various demographics, dietary preferences, and flavor profiles, broadening their market reach.

How Is Innovation Driving Growth in the RTD Tea and Coffee Market?

Innovation in flavors, ingredients, and packaging is driving growth in the RTD tea and coffee market, catering to consumer demand for functional and premium beverages. One of the most significant trends is the integration of functional ingredients, such as antioxidants, adaptogens, and probiotics, aimed at enhancing health benefits. For example, RTD teas infused with ginseng, turmeric, or ashwagandha appeal to consumers interested in stress relief and wellness. Similarly, RTD coffees enriched with ingredients like MCT oil and collagen are targeting consumers looking for added health benefits, such as enhanced focus or improved skin health. These functional products allow brands to differentiate themselves in a crowded market and appeal to health-conscious consumers looking for more than just a caffeine boost.

Packaging innovation is also a major factor in the success of RTD tea and coffee. Eco-friendly packaging, such as recyclable cans or plant-based bottles, resonates with environmentally conscious consumers. Additionally, resealable bottles and single-serve cans provide convenient options for on-the-go lifestyles, enabling consumers to enjoy their favorite beverages at any time. Another trend driving growth is premiumization in RTD coffee, with brands offering single-origin, organic, and specialty coffee blends. These premium products cater to consumers willing to pay more for high-quality, sustainably sourced ingredients. As consumer interest in health, sustainability, and premium experiences grows, brands in the RTD tea and coffee market continue to innovate, meeting evolving preferences and expanding their customer base.

What Is Driving Growth in the Ready-to-Drink Tea and Coffee Market?

The growth in the RTD tea and coffee market is fueled by rising demand for convenient, healthier beverage options, shifting consumer lifestyles, and the influence of global coffee and tea culture. As consumers seek quick, refreshing beverages that offer functionality and flavor, RTD tea and coffee meet these needs by providing a satisfying alternative to sugary soft drinks and traditional hot beverages. The increasing prevalence of remote work and busy schedules has made convenient, on-the-go drinks even more appealing, especially among younger generations that prioritize convenience and health. Furthermore, the cultural popularity of coffeehouses and tea culture has heightened consumer awareness of different coffee and tea varieties, driving demand for RTD options that deliver café-quality experiences in portable formats.

The rise in health-consciousness and the demand for cleaner, natural ingredients are also accelerating growth in the RTD segment. Many consumers are looking for beverages that align with their wellness goals, and RTD tea and coffee fit this niche by offering low-calorie, sugar-free, and functional options. Additionally, as more brands offer organic, fair-trade, and sustainably sourced ingredients, environmentally conscious consumers are increasingly drawn to the category. Strong investments in branding and marketing by major beverage companies are further driving awareness and expanding RTD options to new markets. Together, these factors underscore the strength and growth potential of the RTD tea and coffee market, positioning it as a dynamic segment within the global beverage industry.

SCOPE OF STUDY:

The report analyzes the Ready to Drink (RTD) Tea and Coffee market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (RTD Tea, RTD Coffee); Packaging Type (PET Bottle, Canned, Glass Bottle, Other Packaging Types); Distribution Channel (Supermarket / Hypermarket, Convenience Store, Food Service, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• AriZona Beverage Co LLC
• Asahi Group Holdings Ltd.
• Dr. Pepper Snapple Group
• Ferolito Vultaggio and Sons
• Hangzhou Wahaha group
• Japan Tobacco Inc.
• JBD Group
• Monster Beverage Company
• Nestle S.A.
• Pepsico Inc.
• San Benedetto
• Starbucks Corporation
• Taisun Enterprise Co. Ltd.
• The Coca-Cola Company
• Ting Hsin
• Unilever
• Uni-President Enterprises Corporation
• Vultaggio & Sons

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