Novel Sweeteners

Global Novel Sweeteners Market to Reach US$1.3 Billion by 2030

The global market for Novel Sweeteners estimated at US$1.0 Billion in the year 2024, is expected to reach US$1.3 Billion by 2030, growing at a CAGR of 3.6% over the analysis period 2024-2030. Stevia Extracts, one of the segments analyzed in the report, is expected to record a 2.9% CAGR and reach US$669.4 Million by the end of the analysis period. Growth in the Tagatose segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$278.5 Million While China is Forecast to Grow at 6.5% CAGR

The Novel Sweeteners market in the U.S. is estimated at US$278.5 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$250.6 Million by the year 2030 trailing a CAGR of 6.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 2.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Novel Sweeteners Market - Key Trends & Drivers Summarized

Why Are Novel Sweeteners Gaining Ground in the Global Food Industry?

Novel sweeteners are increasingly being used as replacements for traditional sugars and synthetic substitutes in response to changing consumer preferences. These sweeteners, which include stevia extracts, monk fruit, allulose, erythritol, and tagatose, offer low or zero calories while maintaining sweetness levels that appeal to mainstream palates. Health-conscious consumers, particularly those managing blood sugar or calorie intake, are actively seeking products that provide sweet flavor without metabolic drawbacks.

Food and beverage manufacturers are responding by reformulating products across categories such as carbonated drinks, dairy, confectionery, and bakery. Unlike legacy artificial sweeteners, novel sweeteners are often perceived as more natural and better tolerated in terms of taste and digestion. As public health guidelines tighten around sugar content, especially in children’s foods and beverages, demand for these alternatives continues to rise.

How Are Ingredient Properties and Formulations Driving Innovation?

Each novel sweetener has distinct functional properties that are influencing product development. Allulose and tagatose, for example, behave similarly to sucrose in terms of bulk and browning, making them ideal for baked goods. Monk fruit and stevia extracts, while highly potent, often require blending with erythritol or other carriers to reduce aftertaste and balance mouthfeel. Advances in taste-masking and fermentation techniques are helping manufacturers improve flavor consistency and product performance.

Ongoing research is expanding the use of enzymatic and bioconversion processes to create purer forms of these sweeteners, with enhanced stability and sensory profiles. Ingredient suppliers are developing tailored blends that mimic sugar’s role not just as a sweetener but also as a texturizer, humectant, and fermentable agent. This versatility is enabling broader application across both reduced-sugar and zero-sugar product lines.

What Market and Regulatory Trends Are Supporting Broader Adoption?

Regulatory approvals in major markets have significantly improved access to novel sweeteners. Allulose, for example, has gained approval in North America and parts of Asia, with reduced caloric value recognized on nutrition labels. Regulatory support is also expanding for steviol glycosides from fermentation sources, which meet both clean-label and plant-based product criteria. These developments are encouraging manufacturers to replace sugar incrementally without compromising on labeling transparency.

Retail trends indicate that consumers are actively reading ingredient lists and seeking clean sweetening solutions. Health positioning, such as diabetic-friendly or keto-compliant, is increasingly linked to sweetener choice. In response, brands are using novel sweeteners to support marketing claims around wellness, reduced glycemic index, and natural formulation. E-commerce and specialty food channels are further amplifying awareness, making it easier for niche products with alternative sweeteners to gain early traction.

Growth in the novel sweeteners market is driven by several factors.

Increasing consumer demand for reduced-calorie and low-glycemic foods is supporting widespread product reformulation using novel sweeteners. Functional advantages such as thermal stability, flavor flexibility, and bulking capability are enabling broader integration across baked goods, dairy, and beverages. Advances in fermentation and bioconversion processes are improving taste quality and cost efficiency, encouraging more manufacturers to adopt these ingredients. Regulatory recognition and revised labeling standards are validating health claims and accelerating international market access. At the retail level, growing preference for natural, plant-derived, and diabetic-friendly products is reinforcing the relevance of novel sweeteners in both mass-market and specialty food applications.

SCOPE OF STUDY:

The report analyzes the Novel Sweeteners market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Stevia Extracts, Tagatose, Trehalose); Application (Bakery Goods Application, Sweet Spreads Application, Confectionary & Chewing Gums Application, Beverages Application, Dairy Products Application, Other Applications); End-Use (Food & Beverages End-Use, Pharmaceuticals End-Use, Baby Snacks End-Use, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 39 Featured) -

• Ajinomoto Co., Inc.
• Archer Daniels Midland Company (ADM)
• BioNeutra North America, Inc.
• Cargill, Incorporated
• Celanese Corporation (Nutrinova)
• Evolva Holding SA
• GLG Life Tech Corporation
• Ingredion Incorporated
• JK Sucralose Inc.
• Merisant Company
• Morita Kagaku Kogyo Co., Ltd
• NutraSweet Company (part of North America)
• PureCircle Limited
• Pyure Brands LLC
• Roquette Frères
• SweeGen, Inc.
• Tate & Lyle PLC
• The NutraSweet Company
• Zydus Wellness Ltd.
• Zhucheng Xinghua Biological Preparation Co., Ltd.

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