Non-Store and Online Menswear

Global Non-Store and Online Menswear Market to Reach US$142.5 Billion by 2030

The global market for Non-Store and Online Menswear estimated at US$80.5 Billion in the year 2024, is expected to reach US$142.5 Billion by 2030, growing at a CAGR of 10.0% over the analysis period 2024-2030. Apparel Type, one of the segments analyzed in the report, is expected to record a 8.4% CAGR and reach US$86.5 Billion by the end of the analysis period. Growth in the Accessories & Other Types segment is estimated at 12.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$21.9 Billion While China is Forecast to Grow at 13.4% CAGR

The Non-Store and Online Menswear market in the U.S. is estimated at US$21.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$28.7 Billion by the year 2030 trailing a CAGR of 13.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.3% and 8.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.8% CAGR.

Global Non-Store and Online Menswear Market - Key Trends & Drivers Summarized

Why Is Online Menswear Shopping Gaining Momentum Worldwide?

Non-store and online menswear retail is expanding rapidly as consumers prioritize convenience, variety, and personalized shopping experiences. Digital platforms enable men to browse, compare, and purchase clothing from anywhere, eliminating the need for physical store visits. Increased smartphone penetration and secure payment gateways have made it easier for shoppers to engage with e-commerce platforms, leading to a sustained shift in purchasing habits.

Men are becoming more involved in fashion decisions, seeking both casual and formal attire that aligns with personal style, comfort, and social trends. Online platforms offer size guides, curated recommendations, and virtual try-on features that simplify the decision-making process. In markets where work-from-home culture or hybrid work arrangements persist, online demand for smart casual and athleisure wear has grown significantly, further reinforcing the shift away from traditional store-based buying.

How Are Technology and Personalization Enhancing Buyer Experience?

E-commerce platforms are investing in AI-driven recommendation engines, style quizzes, and behavioral analytics to tailor the shopping experience. These tools analyze browsing history, purchase patterns, and user preferences to present customized product suggestions. Augmented reality-based try-on features and size prediction tools are helping to reduce returns and improve satisfaction.

Subscription boxes and made-to-order menswear services are also gaining popularity among style-conscious consumers who prefer guided selections and exclusivity. Personalization is further supported by targeted email marketing, dynamic landing pages, and loyalty programs that reward repeat engagement. With enhanced product filtering, brand comparison tools, and easy return policies, online menswear platforms are closing the gap between physical and digital shopping satisfaction.

What Retail Models and Market Dynamics Are Shaping Growth?

Direct-to-consumer (DTC) brands are reshaping the menswear segment by bypassing intermediaries and offering competitive pricing, faster delivery, and deeper brand engagement. These companies often rely on customer feedback loops to inform product development and ensure alignment with style and fit expectations. Established fashion retailers are also expanding their digital storefronts, integrating their online and offline operations to create seamless omnichannel experiences.

Online marketplaces and vertical-specific platforms are segmenting offerings based on lifestyle, age, body type, and occasion. This curated approach allows men to shop with greater intent and confidence. Fast fashion, premium labels, and sustainability-focused brands are all competing within the same digital space, offering diverse options for a broadening male customer base. Flexible delivery models, including express shipping and click-and-collect services, are helping platforms attract and retain consumers across both urban and rural geographies.

Growth in the non-store and online menswear market is driven by several factors.

Widespread digital access and the normalization of online shopping have significantly expanded reach and frequency of purchases. Enhanced personalization through AI and data analytics is improving customer satisfaction and engagement. Growth in DTC and niche online brands is offering more tailored, trend-driven options for men across age and lifestyle groups. Increased focus on casualwear and hybrid dressing styles is supporting diverse product categories online. Efficient logistics networks, user-friendly interfaces, and streamlined return systems are reinforcing consumer confidence. As online platforms continue to blend fashion discovery with convenience and accessibility, demand for non-store menswear retail continues to strengthen globally.

SCOPE OF STUDY:

The report analyzes the Non-Store and Online Menswear market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Apparel Type, Accessories & Other Types)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• ASOS
• Bonobos
• Buck Mason
• End Clothing
• Everlane
• H&M
• Huckberry
• Mizzen+Main
• Mr Porter
• Norse Projects
• RevolveMan
• Selfridges
• SSENSE
• Taylor Stitch
• Topman
• Tres Bien
• Victor Athletics
• Vuori
• Warby Parker
• Yoox

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