Nail Care

Global Nail Care Market to Reach US$12.8 Billion by 2030

The global market for Nail Care estimated at US$11.0 Billion in the year 2024, is expected to reach US$12.8 Billion by 2030, growing at a CAGR of 2.6% over the analysis period 2024-2030. Nail polishes, one of the segments analyzed in the report, is expected to record a 2.9% CAGR and reach US$8.3 Billion by the end of the analysis period. Growth in the Nail accessories and implements segment is estimated at 1.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.9 Billion While China is Forecast to Grow at 4.6% CAGR

The Nail Care market in the U.S. is estimated at US$2.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.7 Billion by the year 2030 trailing a CAGR of 4.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.8% and 1.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.2% CAGR.

Global Nail Care Market - Key Trends & Drivers Summarized

What Is Nail Care, and Why Is It So Crucial in Modern Beauty and Personal Care?

Nail care encompasses a range of products and treatments aimed at maintaining the health, appearance, and hygiene of fingernails and toenails. It includes nail polishes, nail polish removers, nail strengtheners, cuticle oils, nail creams, and tools such as clippers, files, and buffers. Nail care also extends to professional services like manicures, pedicures, nail extensions, and gel nail treatments, which are commonly offered in salons and spas.

The importance of nail care lies in its role in overall personal grooming, self-expression, and wellness. Well-maintained nails not only contribute to a polished appearance but also reflect good hygiene and health. The popularity of nail art, the influence of social media trends, and increasing awareness of self-care have made nail care an integral part of the beauty and personal care industry. As consumers continue to seek unique and creative ways to express their personalities through nail colors, designs, and treatments, the nail care market has evolved into a dynamic sector, offering a diverse range of products and services that cater to both aesthetic preferences and nail health.

How Are Technological Advancements Shaping the Nail Care Market?

Technological advancements have significantly enhanced the quality, durability, and safety of nail care products and treatments, driving innovation across the beauty industry. One of the major developments is the introduction of long-lasting formulations, such as gel polishes and dip powder systems. Gel nail polishes, which are cured under UV or LED lamps, offer a chip-resistant finish that can last for weeks. This has expanded consumer preferences from traditional nail polishes to more durable options, boosting the popularity of gel manicures in both professional salons and home-use kits.

The rise of nail care devices has further improved the convenience and precision of nail care. Electric nail files, cuticle trimmers, and nail drills allow for more efficient and professional-quality manicures and pedicures at home. Portable nail dryers and UV/LED lamps have made it easier for consumers to achieve salon-like results at home, supporting the growth of DIY nail care. In addition, advancements in nail extension materials, such as soft gels, hard gels, and polygel hybrids, have enabled more natural-looking, flexible, and stronger nail enhancements, appealing to a broader range of consumers.

The development of safer and cleaner nail care formulations has also shaped the market. Non-toxic, cruelty-free, and vegan nail polishes have become popular among eco-conscious consumers seeking healthier alternatives. Brands are increasingly offering polishes that are free from harmful chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP), while still maintaining vibrant colors and long-lasting finishes. The introduction of water-based and peel-off formulas has further supported the demand for eco-friendly options, aligning with broader trends toward clean beauty and sustainability.

What Are the Emerging Applications of Nail Care Across Different Consumer Segments?

Nail care is finding expanding applications across diverse consumer segments, driven by increasing awareness of personal grooming, self-expression, and wellness. Among millennials and Gen Z, nail care is seen as a form of self-expression and creativity. This demographic embraces bold colors, intricate designs, and nail art trends inspired by social media influencers, celebrities, and seasonal fashion shows. The popularity of social media platforms like Instagram, TikTok, and YouTube has contributed to a surge in DIY nail art tutorials, leading to increased demand for nail polishes, art tools, and nail stamping kits that allow users to experiment with creative designs at home.

In professional settings, nail care services such as gel manicures, acrylic nails, and nail art are in high demand. Salons and spas offer a wide range of services that cater to clients seeking both aesthetic enhancements and therapeutic benefits, such as relaxing hand massages, cuticle treatments, and moisturizing paraffin wax dips. Professional nail care services are especially popular among working women and those preparing for special events, where well-groomed nails are considered an essential part of the overall look.

Among older consumers, nail care is more focused on maintaining nail health and strength. Products like nail hardeners, cuticle oils, and nail repair treatments are used to address common issues such as brittle nails, dryness, and splitting. Therapeutic nail treatments that incorporate nourishing ingredients like biotin, vitamin E, and keratin are favored by this segment, as they promote stronger and healthier nails. Additionally, men are increasingly becoming part of the nail care market, driven by a growing acceptance of personal grooming and self-care among male consumers. This has led to the introduction of gender-neutral nail care products and services that cater to male-specific needs, such as clear polishes, nail strengthening formulas, and minimalist manicure options.

The expanding applications of nail care across these consumer segments highlight its role not only as a beauty enhancer but also as an essential part of personal wellness and self-care. From creative self-expression to therapeutic benefits, nail care continues to evolve to meet the diverse needs of modern consumers.

What Drives Growth in the Nail Care Market?

The growth in the nail care market is driven by several factors, including increasing consumer interest in personal grooming, the influence of social media trends, and innovations in product formulations and services. One of the primary growth drivers is the rising emphasis on self-care and wellness. As more consumers recognize the importance of grooming as part of their overall well-being, nail care has become an accessible and enjoyable form of self-expression. The convenience of at-home nail care kits and the availability of high-quality products in retail stores and online have made it easier for consumers to maintain well-groomed nails regularly.

The influence of social media has further fueled demand for nail care products and services. Platforms like Instagram, TikTok, and YouTube have popularized nail art trends, driving interest in nail polish collections, nail stickers, and design tools. Viral nail art techniques, such as ombre, marble effects, and holographic designs, have encouraged consumers to try creative styles, supporting the growth of the DIY nail care segment. This trend has also prompted brands to collaborate with influencers and celebrities to launch limited-edition collections, creating buzz and driving sales.

Advancements in nail care formulations, tools, and technologies have also contributed to market growth. Long-lasting polishes, non-toxic formulations, and hybrid products like dip powders and soft gels offer consumers a wider range of options tailored to their preferences. The development of quick-dry polishes, gel kits, and portable curing lamps has improved the convenience and appeal of at-home manicures, attracting consumers seeking both time-saving and professional results.

The increasing presence of nail care services in salons and spas has also played a key role in market expansion. As more consumers seek professional-quality manicures, nail art, and therapeutic nail treatments, salons continue to introduce innovative services that cater to a variety of preferences. The rise of nail bars and specialized nail salons has further contributed to the popularity of nail care as a lifestyle service, enhancing consumer engagement and retention.

With ongoing innovations in product development, clean beauty formulations, and personalized nail care solutions, the nail care market is poised for continued growth. These trends, combined with increasing demand for both aesthetic and therapeutic benefits, make nail care a vital component of modern beauty and wellness strategies, appealing to a wide range of consumers across different demographics.

SCOPE OF STUDY:

The report analyzes the Nail Care market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Distribution Channel (Online Channel, Offline Retail Stores, Nail Salons); Product Type (Nail polishes, Nail accessories and implements, Nail strengtheners, Artificial nails and accessories, Nail polish removers)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 33 Featured) -

• Amway Corporation
• Chanel SA
• China Glaze
• Coty, Inc.
• L'Oreal SA
• Oriflame Cosmetics Global SA
• Revlon, Inc.
• Unilever PLC

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