Legal Marijuana

Global Legal Marijuana Market to Reach US$140.2 Billion by 2030

The global market for Legal Marijuana estimated at US$41.9 Billion in the year 2024, is expected to reach US$140.2 Billion by 2030, growing at a CAGR of 22.3% over the analysis period 2024-2030. Oil & Tinctures, one of the segments analyzed in the report, is expected to record a 23.4% CAGR and reach US$89.4 Billion by the end of the analysis period. Growth in the Flowers segment is estimated at 20.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$12.3 Billion While China is Forecast to Grow at 21.4% CAGR

The Legal Marijuana market in the U.S. is estimated at US$12.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$21.2 Billion by the year 2030 trailing a CAGR of 21.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 19.8% and 18.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.0% CAGR.

Global Legal Marijuana Market - Key Trends & Drivers Summarized

Why Is the Legalization of Marijuana Driving Market Growth?

The legal marijuana market is experiencing significant growth as more countries and states move towards the legalization of cannabis for both medical and recreational use. This shift in legal status is opening up new opportunities for businesses, from cultivation and production to distribution and retail. The growing acceptance of marijuana as a legitimate therapeutic option for conditions such as chronic pain, epilepsy, and anxiety is also driving demand, particularly in the medical marijuana segment. Additionally, the expanding use of cannabis in wellness products, such as CBD-infused goods, is further broadening the market. As legalization efforts continue, the market for legal marijuana is expected to expand rapidly, driven by both consumer demand and regulatory changes.

What Are the Technological Advancements Shaping the Legal Marijuana Industry?

Technological advancements are playing a crucial role in shaping the legal marijuana industry. Innovations in cultivation techniques, such as hydroponics and aeroponics, are enabling higher yields and more efficient production processes. Additionally, advancements in extraction technologies are improving the quality and potency of cannabis products, particularly in the development of concentrates and edibles. The use of blockchain technology for tracking and transparency in the supply chain is also gaining traction, ensuring that products are safely and legally produced and distributed. These technological innovations are not only enhancing the quality and availability of marijuana products but are also helping to legitimize the industry as it continues to grow.

How Are Consumer Preferences and Behaviors Influencing the Market?

Consumer preferences and behaviors are significantly influencing the legal marijuana market, particularly as it becomes more mainstream. The demand for diverse product offerings, including edibles, tinctures, topicals, and beverages, is driving companies to innovate and expand their product lines. Additionally, the trend towards health and wellness is fueling the demand for CBD products, which are perceived as having therapeutic benefits without the psychoactive effects of THC. As consumers become more educated about cannabis, they are increasingly seeking out products that are organic, sustainably produced, and lab-tested for quality. This shift in consumer behavior is encouraging companies to focus on product quality, transparency, and branding to differentiate themselves in a rapidly growing market.

What Factors Are Driving the Growth of the Legal Marijuana Market?

The growth in the legal marijuana market is driven by several factors, including the increasing legalization and decriminalization of cannabis, the rising acceptance of marijuana for medical and therapeutic use, and the growing consumer demand for cannabis-based products. The expansion of cannabis retail markets, particularly in North America and Europe, is also a key driver, as more consumers gain legal access to marijuana. Additionally, the influx of investment in cannabis startups and the emergence of cannabis-focused financial products are fueling industry growth. As regulatory frameworks continue to evolve and consumer interest in cannabis products grows, the legal marijuana market is expected to see sustained expansion, driven by both domestic and international demand.

SCOPE OF STUDY:

The report analyzes the Legal Marijuana market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Offering (Oil & Tinctures, Flowers); Application (Medical, Adult Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 46 Featured) -

• Aphria Inc.
• Aurora Cannabis, Inc.
• Beacon Medical
• Canopy Growth Corporation
• Cronos Group
• OrganiGram Holdings, Inc.
• Tikun Olam Ltd.
• Tilray, Inc.
• Wayland Group Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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