Kiwi Fruits

Global Kiwi Fruits Market to Reach US$9.3 Billion by 2030

The global market for Kiwi Fruits estimated at US$7.5 Billion in the year 2024, is expected to reach US$9.3 Billion by 2030, growing at a CAGR of 3.7% over the analysis period 2024-2030. Fresh Kiwi, one of the segments analyzed in the report, is expected to record a 3.0% CAGR and reach US$6.0 Billion by the end of the analysis period. Growth in the Processed Kiwi segment is estimated at 5.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.0 Billion While China is Forecast to Grow at 6.8% CAGR

The Kiwi Fruits market in the U.S. is estimated at US$2.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.9 Billion by the year 2030 trailing a CAGR of 6.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 2.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Global Kiwi Fruits Market – Key Trends & Drivers Summarized

Why Are Kiwi Fruits Gaining Popularity in the Global Fresh Produce Market?

Kiwi fruits have emerged as one of the fastest-growing categories in the global fresh produce market, driven by a combination of nutritional awareness, expanding cultivation regions, and changing consumer preferences. Once considered an exotic fruit, kiwi is now a household staple in many parts of the world, appreciated for its distinctive taste, vibrant green or yellow flesh, and health-enhancing properties. Rich in vitamin C, dietary fiber, antioxidants, and other micronutrients, kiwi fruits are increasingly recommended by nutritionists and healthcare professionals as part of a balanced diet. Consumers are gravitating toward fruits that offer both flavor and functional benefits, and kiwi fits this demand perfectly. Its ability to support digestion, boost immunity, and contribute to heart health makes it a popular choice among health-conscious individuals, especially as they shift away from processed foods. Additionally, kiwi’s low glycemic index appeals to those managing blood sugar levels, including diabetic and weight-conscious consumers. The growing demand for plant-based diets and naturally nutrient-dense foods is also giving kiwi a favorable edge in the competitive fruit segment. Retailers and distributors are responding by giving kiwi fruits more shelf space and visibility, and offering them in various forms such as organic, sliced, freeze-dried, and juice-based products. Educational campaigns and recipe innovation have further expanded consumer interest, integrating kiwi into smoothies, desserts, salads, and breakfast bowls. As awareness of its health benefits spreads, kiwi fruits are becoming a symbol of wellness and vitality in the modern diet, driving consumption not just in traditional markets like Europe and Oceania but also in North America, Asia, and Latin America.

How Are Cultivation Practices and Global Trade Enhancing Kiwi Availability?

Advancements in kiwi fruit cultivation and global trade logistics are significantly boosting the fruit’s year-round availability and market reach. Traditionally associated with countries like New Zealand and Italy, kiwi cultivation has now spread to regions in Chile, China, Greece, and even parts of the United States and India, each contributing to a more resilient and diversified supply chain. These varied production zones enable multiple harvest seasons, ensuring a consistent global supply that supports both domestic markets and international exports. Innovations in orchard management, including improved vine training systems, integrated pest management, and post-harvest handling techniques, have greatly enhanced fruit quality and yield. Additionally, new kiwi cultivars such as yellow-fleshed and red-fleshed varieties are gaining traction for their unique flavor profiles and visual appeal, expanding consumer choices and creating premium product segments. On the logistics front, cold chain improvements and packaging innovations are extending shelf life and reducing spoilage during long-haul shipments, making kiwi a viable export product even in distant markets. Trade agreements and tariff reductions between producing and importing countries are facilitating smoother cross-border transactions and encouraging exporters to penetrate new regions. Certification programs such as GlobalG.A.P., organic labeling, and fair-trade practices are also becoming more common, offering consumers transparency and building trust in the product. E-commerce and direct-to-consumer delivery platforms are making it easier than ever for consumers to access high-quality kiwi fruits, particularly in urban centers. These developments in cultivation and trade infrastructure are collectively transforming kiwi from a seasonal luxury into a globally accessible fruit that meets the growing appetite for nutritious and exotic produce.

What Consumer Trends Are Shaping the Demand for Kiwi Fruits?

Evolving consumer trends are playing a major role in shaping the demand trajectory for kiwi fruits, as shoppers increasingly seek produce that is both functional and aligned with their personal values. One of the most influential trends is the prioritization of health and wellness, especially in the wake of the global pandemic, which has heightened the importance of immunity-boosting foods. Kiwi’s exceptionally high vitamin C content makes it a go-to fruit for those aiming to strengthen their immune defenses naturally. Another important trend is the preference for clean-label and whole foods, prompting consumers to choose fruits like kiwi that require minimal processing and deliver maximum nutritional value. Environmental awareness is also driving choices, with eco-conscious buyers favoring produce grown with sustainable methods and shipped in recyclable or biodegradable packaging. Parents are introducing kiwi to their children as a healthy snack alternative to sugary treats, while fitness enthusiasts include it in their diets for its energy-supporting and digestion-friendly properties. Social media platforms and food influencers are promoting kiwi-based recipes, further increasing its appeal among millennials and Gen Z audiences. Additionally, consumers are drawn to unique flavors and textures, and kiwi’s sweet-tart taste and juicy consistency make it a standout in fruit salads and gourmet dishes. In urban areas, demand for ready-to-eat and pre-sliced kiwi is growing, catering to the busy lifestyles of health-minded professionals. Premiumization of fresh produce is also contributing to higher sales, with organic and exotic kiwi varieties being marketed as indulgent yet healthy treats. These converging trends reflect a broader shift toward intentional eating, where kiwi fruits serve as both a nutritious staple and a lifestyle-enhancing choice.

What Factors Are Driving Growth in the Global Kiwi Fruits Market?

The growth in the global kiwi fruits market is driven by a combination of agricultural, economic, and consumer-focused factors that are collectively expanding the fruit’s footprint across continents. One of the primary growth drivers is the increasing global cultivation of kiwi, supported by favorable agro-climatic conditions in both temperate and subtropical zones. As new growing regions enter the market, they help reduce supply bottlenecks and price volatility, creating more stable trade environments. Simultaneously, the modernization of farming techniques, including irrigation control, disease-resistant cultivars, and precision agriculture, is boosting productivity and quality. On the consumer side, rising disposable incomes and growing health awareness are fueling demand for fresh, high-nutrient fruits, positioning kiwi as a preferred choice among an increasingly educated and health-focused population. In emerging markets, kiwi is gaining popularity as part of the rising trend toward globalized diets that blend traditional and Western food habits. Retail expansion through supermarkets, health food stores, and online grocery platforms is making kiwi more widely available and affordable to middle-class households. In the foodservice industry, kiwi is being used in juices, cocktails, desserts, and savory dishes, boosting demand from restaurants and hospitality chains. Government-backed agricultural policies and export incentives in producing countries are also supporting market growth by promoting kiwi as a high-value crop. Meanwhile, consumer desire for variety and exotic fruit options is leading to experimentation with red kiwi, baby kiwi, and golden kiwi, all of which command premium pricing and differentiate product offerings. These agricultural efficiencies, coupled with strategic marketing and diversified applications, are ensuring sustained growth for the global kiwi fruit market across both mature and developing economies.

SCOPE OF STUDY:

The report analyzes the Kiwi Fruits market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Fresh Kiwi, Processed Kiwi); Distribution Channel (Supermarkets / Hypermarkets, Online Distribution Channel, Other Distribution Channels); Application (Direct Consumption Application, Jams & Preserves Application, Sauces & Dressings Application, Ice Cream & Desserts Application, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Apata Group Limited
• Apofruit Italia S.C.
• Birchwood Packhouse Limited
• Calavo Growers, Inc.
• Chiquita Brands International Inc.
• Consorzio Dori Europe Srl
• Copefruit New Zealand
• Del Monte Fresh Produce N.A. Inc.
• DMS Progrowers Limited
• Dole plc
• EastPack Limited
• Freshmax
• Fruit Project S.A. (Ceradini Group)
• Gullino S.p.a.
• Primor Produce Ltd
• Riverlock Group
• Salix Fruits
• Seeka Limited
• T&
• G Global
• Zespri International Limited

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