Hairstyling Products

Global Hairstyling Products Market to Reach US$35.1 Billion by 2030

The global market for Hairstyling Products estimated at US$28.0 Billion in the year 2024, is expected to reach US$35.1 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2024-2030. Hair Gel, one of the segments analyzed in the report, is expected to record a 3.1% CAGR and reach US$8.3 Billion by the end of the analysis period. Growth in the Hair Wax segment is estimated at 3.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$7.6 Billion While China is Forecast to Grow at 6.9% CAGR

The Hairstyling Products market in the U.S. is estimated at US$7.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.0 Billion by the year 2030 trailing a CAGR of 6.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 2.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.2% CAGR.

Global Hairstyling Products Market – Key Trends & Drivers Summarized

Why Are Hairstyling Products No Longer Just About Style but Also About Identity and Wellness?
The global hairstyling products market has evolved from being purely aesthetic-driven to embodying personal expression, identity, and wellness. Consumers today demand multifunctional products that not only style but also nourish and protect hair against pollution, heat, and chemical exposure. This transformation reflects broader cultural shifts where beauty intersects with self-care, sustainability, and inclusivity. The modern consumer is hyper-aware of ingredients and seeks clean, non-toxic formulations that align with their values. This has led to a significant shift in product development, with brands moving away from sulfates, parabens, phthalates, and synthetic fragrances toward naturally derived or certified organic alternatives. Additionally, with increasing diversity in hair textures, there is heightened demand for customized products that cater to curly, coily, and textured hair, particularly from Black, Afro-Caribbean, and multicultural demographics. Gender-neutral and unisex formulations are also emerging as part of a broader move toward inclusivity in personal care. Beyond product content, packaging innovation and sustainable formats—such as refillable containers, compostable wraps, and solid hair styling bars—are gaining traction among environmentally conscious consumers. Moreover, the influence of the wellness industry has triggered the rise of styling products infused with adaptogens, plant-based oils, probiotics, and scalp-enhancing ingredients. Styling, once purely cosmetic, now integrates hair health and stress-relief claims. This convergence of fashion, wellness, and personal identity is redefining the global hairstyling products market and opening the door to unprecedented innovation and market segmentation.

How Are Social Media, Pop Culture, and Tech-Driven Personalization Redefining Product Demand?
Digital platforms have emerged as powerful engines of demand generation and trend acceleration in the hairstyling products space. Influencer marketing and user-generated content on TikTok, Instagram, and YouTube have significantly shortened the trend cycle, prompting brands to innovate faster and offer trend-responsive styling solutions. Viral phenomena—like the “glass hair” look, heatless curls, or “wet look” gel styles—often lead to spikes in sales of specific products overnight. Celebrity endorsements, K-pop styling routines, and high-fashion runway looks heavily influence mainstream consumer choices, particularly among Gen Z and millennial shoppers. Virtual try-on tools and AI-powered personalization platforms are transforming online shopping for hairstyling products, enabling users to receive recommendations based on their hair type, climate, lifestyle habits, and even scalp microbiome profiles. This has improved engagement and conversion rates, with brands leveraging real-time consumer data to deliver more curated and effective solutions. Furthermore, e-commerce platforms have democratized access to niche and international brands, helping regional players expand their footprint and giving consumers more variety. Subscription boxes and curated kits have also gained popularity, offering consumers discovery-based value and convenience. Importantly, the pandemic-induced home-styling wave has not receded entirely; while salon footfall has recovered, many consumers have retained a DIY mentality and continue to invest in styling products for at-home use. This shift is further amplified by remote work culture and hybrid lifestyles, where consumers seek effortless, low-maintenance, yet camera-ready looks. Altogether, digital ecosystems have redefined product visibility, accessibility, and customization, driving differentiated consumer expectations and forcing brands to evolve from static catalogs to dynamic styling ecosystems.

What Innovations and Ingredient Trends Are Shaping the Future of Hair Styling Formulations?
Innovation in hairstyling products is increasingly being shaped by scientific research, biotechnology, and a growing preference for high-performance yet gentle formulations. The industry is seeing a surge in "cosmeceutical-grade" ingredients traditionally used in skincare—such as niacinamide, peptides, ceramides, hyaluronic acid, and caffeine—being incorporated into styling products. These compounds offer not only surface-level hold and structure but also long-term benefits like scalp hydration, hair strengthening, and anti-aging effects. The rise of climate-resilient formulations has also been notable, with products designed to withstand humidity, pollution, and UV damage while maintaining style integrity throughout the day. Biotechnology-driven ingredients such as fermented botanicals, lab-grown actives, and enzymatic complexes are making their way into premium product lines, promising clean label appeal without compromising on efficacy. Additionally, waterless formulations and aerosols with low-VOC (volatile organic compound) emissions are increasingly being prioritized for sustainability compliance. Texture innovation is also driving product expansion—from mousse-to-serum transformations, micro-encapsulated sprays, to shape-memory gels that respond to heat or touch. Brands are also exploring the “skinification of hair” concept, where products are formulated to care for both hair strands and the scalp microbiome simultaneously. There is also a noticeable uptick in multifunctional stylers that combine volumizing, conditioning, heat protection, and frizz control into a single product, appealing to time-constrained consumers. Innovations in delivery mechanisms—such as dual-chamber packaging, mist diffusers, and 360-degree spray nozzles—are enhancing application precision and user experience. These ingredient and format-level innovations are not only elevating product functionality but also setting new industry benchmarks for performance, sustainability, and sensorial appeal.

The Growth In The Global Hairstyling Products Market Is Driven By Several Factors…
The growth in the global hairstyling products market is driven by several factors tied to shifting consumer behavior, regional beauty norms, technological advancements, and evolving retail strategies. The increasing global emphasis on personal grooming, especially among younger populations and urban consumers, has expanded the addressable market across both emerging and developed economies. The surge in disposable incomes in Asia-Pacific, the Middle East, and Latin America is fueling demand for premium and imported hairstyling brands, while domestic players in these regions are scaling up innovation to match global competitors. Changing gender dynamics and rising male grooming awareness have opened new growth segments in men’s hairstyling products, including waxes, pomades, and textured sprays. A growing preference for sulfate-free, vegan, cruelty-free, and environmentally certified products is prompting companies to adopt cleaner formulations and green chemistry processes. The professional salon sector, although once impacted by the pandemic, is rebounding with increased focus on retail sales of in-salon exclusive styling lines. Retailers are increasingly shifting toward omni-channel models, with major players investing in DTC (Direct-To-Consumer) platforms, app-based loyalty programs, and AI-led virtual consultations. Region-specific haircare concerns—such as frizz and humidity in tropical zones, dryness in arid climates, and pollution in urban centers—are pushing demand for localized and climate-specific styling solutions. Lastly, rising awareness of hair texture diversity, driven by the natural hair movement and advocacy for textured hair inclusivity, is prompting brands to expand their product ranges across curl patterns, density, and porosity types. These demand-side and supply-side trends are converging to create a high-growth, innovation-intensive market landscape for hairstyling products across the globe.

SCOPE OF STUDY:

The report analyzes the Hairstyling Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Hair Gel, Hair Wax, Hair Mousse, Hair Spray, Pomade, Others); End-Use (Male, Female); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Ace High Co
• Amorepacific Corporation
• Avon Products, Inc.
• CHI Haircare (Farouk Systems)
• Coty Inc.
• Flora & Curl Ltd
• Godefroy Beauty
• Henkel AG & Co. KGaA
• J Beverly Hills
• Johnson & Johnson Services, Inc.
• Kao Corporation
• L`Oréal S.A.
• Mandom Corporation
• Moroccanoil
• Olaplex Inc.
• Ouai Haircare
• Procter & Gamble Company
• Sebastian Professional
• Shiseido Company, Limited
• Unilever PLC

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