Hair Straighteners

Global Hair Straighteners Market to Reach US$8.3 Billion by 2030

The global market for Hair Straighteners estimated at US$6.5 Billion in the year 2024, is expected to reach US$8.3 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2024-2030. Hot air brushes, one of the segments analyzed in the report, is expected to record a 3.6% CAGR and reach US$2.9 Billion by the end of the analysis period. Growth in the Curling irons segment is estimated at 4.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.8 Billion While China is Forecast to Grow at 7.4% CAGR

The Hair Straighteners market in the U.S. is estimated at US$1.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 7.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 3.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.

Global Hair Straightener Market – Key Trends & Drivers Summarized

Is the Rising Popularity of Sleek Hairstyles Fueling the Hair Straightener Market?

The growing consumer preference for sleek, polished, and frizz-free hairstyles is driving the demand for hair straighteners worldwide. From professional salons to at-home styling enthusiasts, straighteners have become a staple tool for achieving smooth and manageable hair. The influence of social media, celebrity styling trends, and beauty influencers has further contributed to the rising adoption of hair straighteners, especially among young consumers. Additionally, the increasing popularity of keratin treatments and heat-based styling has reinforced the need for high-performance straighteners that minimize hair damage. However, concerns over heat-induced hair breakage, split ends, and moisture loss have led to greater scrutiny of straightener technologies. Despite these concerns, advancements in heat regulation and hair-protecting materials are expected to sustain market growth.

How Are Technological Advancements Improving the Performance of Hair Straighteners?

The introduction of advanced heating technologies is revolutionizing hair straighteners, making them safer and more effective. Innovations such as infrared heating, ceramic-tourmaline plates, and ion-infused straighteners are reducing hair damage while enhancing styling efficiency. Additionally, smart straighteners equipped with AI-based heat control and auto-shutoff features are improving user convenience and safety. Cordless and rechargeable models are gaining popularity, providing greater flexibility for on-the-go styling. While these technological improvements enhance consumer experience, high-end models often come at premium prices, limiting accessibility for budget-conscious users. Despite this, continued advancements in hair straightener technology are expected to drive product innovation and adoption.

Can the Shift Toward Multi-Purpose Hair Tools Expand Market Opportunities?

The increasing demand for multi-functional hair tools that combine straightening, curling, and volumizing capabilities is shaping market trends. Consumers are seeking versatile styling devices that eliminate the need for multiple tools, leading to the rise of 2-in-1 and 3-in-1 styling devices. Additionally, the introduction of steam-infused and conditioning straighteners is addressing consumer concerns regarding heat damage while promoting hair hydration. While these innovations cater to convenience-focused users, competition from alternative styling tools, such as heated brushes and automated curlers, poses a challenge. Nevertheless, the growing preference for all-in-one styling solutions is expected to drive further product development and differentiation.

What Is Driving the Growth of the Hair Straightener Market?

The growth in the hair straightener market is driven by increasing consumer demand for sleek hairstyles, technological advancements in heat protection, and the expansion of multi-purpose styling tools. The influence of social media and digital beauty trends continues to shape purchasing decisions, while innovations in hair-friendly materials are addressing heat damage concerns. Additionally, the demand for portable and wireless hair straighteners is fueling new product development. While challenges such as pricing competition and consumer concerns over heat exposure persist, ongoing advancements in smart technology and multi-functional styling solutions are expected to sustain market growth.

SCOPE OF STUDY:

The report analyzes the Hair Straighteners market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Hot air brushes, Curling irons, Flat irons & brushes, Straightening brushes, Others); Material (Ceramic, Tourmaline, Titanium, Teflon, Others); Shape (Flat, Rounded, Crimped hair iron, Others); Power Source (Corded, Cordless); Technology (Ionization, Steam technology, Infrared heat, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 36 Featured) -

• Amika
• BaBylissPRO
• Bio Ionic
• CHI Haircare
• Cloud Nine
• Conair
• Corioliss
• Croc
• Dyson
• FHI Heat
• GHD (Good Hair Day)
• HSI Professional
• Kipozi
• L`Oréal Professionnel
• Paul Mitchell
• Remington
• Revlon
• RUSK
• T3 Micro
• Toni & Guy

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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