Away from Home Tissue Products

Global Away from Home Tissue Products Market to Reach US$37.5 Billion by 2030

The global market for Away from Home Tissue Products estimated at US$31.5 Billion in the year 2024, is expected to reach US$37.5 Billion by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Napkins, one of the segments analyzed in the report, is expected to record a 2.9% CAGR and reach US$8.4 Billion by the end of the analysis period. Growth in the Towelling segment is estimated at 3.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$8.2 Billion While China is Forecast to Grow at 5.2% CAGR

The Away from Home Tissue Products market in the U.S. is estimated at US$8.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.1 Billion by the year 2030 trailing a CAGR of 5.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.7% and 2.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.4% CAGR.

Global Away from Home Tissue Products Market - Key Trends & Drivers Summarized

Why Is the Demand for Away from Home Tissue Products on the Rise?

The away from home (AFH) tissue products market has seen robust growth in recent years, driven by rising awareness of hygiene standards and increased demand from institutional sectors such as healthcare, hospitality, and food service. AFH tissue products include paper towels, toilet paper, napkins, and facial tissues, designed for use in public spaces, workplaces, and commercial establishments. Growing concerns regarding public health, particularly following the COVID-19 pandemic, have heightened the demand for high-quality tissue products in public and private sectors, as businesses aim to provide safer and more hygienic environments for both employees and customers.

How Are Innovations and Sustainability Trends Impacting the AFH Tissue Market?

Innovations in production and a growing focus on sustainability are significantly shaping the AFH tissue products market. Manufacturers are increasingly adopting sustainable practices, such as using recycled paper, reducing water consumption, and incorporating energy-efficient technologies in the production process. Eco-friendly tissue products made from bamboo or other renewable resources are gaining popularity, particularly in markets with a strong emphasis on environmental responsibility. Additionally, advancements in tissue manufacturing have led to the production of more absorbent and durable tissue products, which not only improve the user experience but also help reduce overall consumption, aligning with sustainability goals.

How Are Consumer and Business Preferences Influencing the Market for AFH Tissue Products?

Both consumer and business preferences for hygiene and sustainability are influencing the demand for AFH tissue products. Businesses, particularly in sectors such as hospitality and healthcare, are opting for high-quality tissue products to enhance customer satisfaction and ensure compliance with hygiene regulations. The heightened awareness around hygiene, driven by the pandemic, has led to increased consumption of tissue products in public and commercial settings. Consumers are also showing a preference for touchless dispensers and other technologies that minimize contact and enhance hygiene, further boosting the demand for innovative AFH tissue solutions. Furthermore, the trend toward green and sustainable products has pushed institutions to adopt tissue products that are certified for environmental friendliness.

The Growth in the Away from Home Tissue Products Market Is Driven by Several Factors.

The growth in the away from home tissue products market is driven by several factors, including the increasing emphasis on hygiene and sanitation in public and commercial environments, particularly post-COVID-19. The rise in demand from industries like healthcare, hospitality, and food services, which require high-quality and reliable tissue products for maintaining hygiene standards, is a significant growth driver. Technological advancements that allow for more absorbent, durable, and cost-effective tissue products have also contributed to market expansion. The growing consumer preference for sustainable products has driven the demand for eco-friendly tissue solutions, with manufacturers adopting sustainable raw materials and environmentally conscious production methods. Lastly, the trend towards automation in tissue dispensing, with touchless solutions, has further boosted the adoption of AFH tissue products in various public and commercial settings.

SCOPE OF STUDY:

The report analyzes the Away from Home Tissue Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
End-Use (Hotels and Foodservices, Business and Commercial Institutions, Healthcare Institutions); Product Type (Napkins, Towelling, Toilet Tissues, Facial Tissues, Sanitary)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Asia Pulp & Paper
• Cascades, Inc.
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Kruger Inc.
• MPI Papermills, Inc.
• Procter & Gamble Company, The
• Sofidel Group
• Svenska Cellulosa Aktiebolaget SCA (publ)
• Weifang Lancel Hygiene Products Ltd.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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