Anti-Counterfeit Packaging

Global Anti-Counterfeit Packaging Market to Reach US$234.7 Billion by 2030

The global market for Anti-Counterfeit Packaging estimated at US$138.8 Billion in the year 2024, is expected to reach US$234.7 Billion by 2030, growing at a CAGR of 9.2% over the analysis period 2024-2030. Mass Encoding, one of the segments analyzed in the report, is expected to record a 9.6% CAGR and reach US$109.6 Billion by the end of the analysis period. Growth in the RFID segment is estimated at 10.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$37.2 Billion While China is Forecast to Grow at 13.1% CAGR

The Anti-Counterfeit Packaging market in the U.S. is estimated at US$37.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$52.0 Billion by the year 2030 trailing a CAGR of 13.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.4% and 7.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.0% CAGR.

Anti-Counterfeit Packaging - Key Trends and Drivers

Anti-counterfeit packaging has become an essential strategy in the global fight against the increasing prevalence of counterfeit products. This specialized packaging integrates various technologies and security features aimed at ensuring the authenticity of products, thereby safeguarding brands and protecting consumers. The need for anti-counterfeit measures is especially critical in industries such as pharmaceuticals, food and beverages, electronics, and luxury goods, where counterfeit products can have severe economic and health consequences. Technologies used in anti-counterfeit packaging include holograms, watermarks, barcodes, RFID tags, and tamper-evident seals. Holograms and watermarks provide visible signs of authenticity that are difficult to replicate, while barcodes and RFID tags allow for tracking and verification throughout the supply chain. Tamper-evident seals ensure that any interference with the product can be immediately detected. These combined technologies offer a robust defense against counterfeiting, ensuring the integrity and safety of products from production to the point of sale.

One of the significant trends in the anti-counterfeit packaging market is the increasing adoption of digital solutions to enhance security measures. As e-commerce continues to grow and supply chains become more complex, digital technologies such as blockchain, the Internet of Things (IoT), and artificial intelligence (AI) are being leveraged to combat counterfeiting more effectively. Blockchain technology, for instance, provides an immutable and transparent ledger that records every transaction, creating a tamper-proof record of a product’s journey from manufacturer to consumer. This technology can significantly enhance traceability and accountability in the supply chain. IoT devices, on the other hand, enable real-time monitoring of products during transit, ensuring they remain untampered. These devices can track various parameters such as location, temperature, and humidity, providing comprehensive oversight of the product`s condition. AI and machine learning technologies are also making strides in this field by analyzing vast amounts of data to detect and predict counterfeit activities, identifying patterns and anomalies that may indicate fraud. These technological advancements not only bolster the effectiveness of anti-counterfeit packaging but also enhance consumer trust and brand reputation by ensuring product authenticity.

The growth in the anti-counterfeit packaging market is driven by several factors. Firstly, the rising incidents of counterfeit goods, particularly in the pharmaceutical and food sectors, have underscored the urgent need for effective packaging solutions that can prevent adulteration and ensure consumer safety. Counterfeit pharmaceuticals pose significant health risks, while counterfeit food products can lead to severe safety concerns, driving the demand for robust anti-counterfeit packaging. Secondly, stringent government regulations and standards are mandating the use of anti-counterfeit technologies in packaging to combat the distribution of fake products. Regulatory bodies worldwide are implementing stricter guidelines, compelling manufacturers to adopt advanced packaging solutions to comply with legal requirements and safeguard public health. Thirdly, increasing consumer awareness and demand for product authenticity are pushing brands to invest in anti-counterfeit packaging to maintain their reputation and foster customer loyalty. Consumers are becoming more vigilant and prefer products that guarantee authenticity and safety. Additionally, the advancements in technology and the integration of digital solutions are making anti-counterfeit measures more accessible and cost-effective for manufacturers. The ability to track and trace products throughout the supply chain enhances transparency and reduces the risk of counterfeiting. Lastly, the globalization of trade and the expansion of e-commerce platforms have increased the need for reliable packaging solutions, as products now cross multiple borders, elevating the risk of counterfeiting. As a result, manufacturers are increasingly turning to anti-counterfeit packaging to protect their products and ensure their integrity in the global market.

SCOPE OF STUDY:

The report analyzes the Anti-Counterfeit Packaging market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Technology (Mass Encoding, RFID, Tamper Evidence, Holograms, Other Technologies); End-Use (Pharmaceuticals, Food & Beverage, Personal Care, Electrical & Electronics, Apparel & Footwear, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 11 Featured) -

• 3D AG
• 3M Company
• Advanced Track & Trace SA
• Agfa Graphics
• AlpVision S.A
• Ampacet Corporation
• Applied DNA Sciences, Inc.
• Arjo Solutions
• Authentix, Inc.
• Avery Dennison Corporation
• Brandwatch Technologies
• CCL Industries, Inc.
• E. I. du Pont De Nemours and Company
• Impinj, Inc.
• Savi Technology, Inc.
• Sicpa Holding SA
• SML Group
• Tracelink Inc.
• TruTag Technologies, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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