Affective Computing

Affective Computing

Global Affective Computing Market to Reach $181.8 Billion by 2026

Affective computing paves way for devices programmed to quantify and capture emotions as specific data. Affective computing, also termed as artificial emotional intelligence or emotion AI, represents an exciting field encompassing efforts to develop devices and systems programmed for recognizing, simulating, interpreting and processing human affects. The interdisciplinary area integrates emerging technologies and multiple disciplines such as cognitive, psychology, physiology and computer sciences for enabling devices to recognize emotional cues via vital signs like facial expression, gesture and posture. The primary aim of affective computing technology is to simulate empathy, enabling systems to understand emotional states of users and accordingly adapt their behavior for giving a suitable response for such emotions. In contrast to sentimental analysis, affective analysis identifies various emotions rather than focusing only on the phrase polarity. Amid the COVID-19 crisis, the global market for Affective Computing estimated at US$69 Billion in the year 2022, is projected to reach a revised size of US$181.8 Billion by 2026, registering a compounded annual growth rate (CAGR) of 28.2% over the analysis period. The United States represents the largest regional market for Affective Computing, and is projected to reach US$46.3 Billion by the close of the analysis period. China is expected to spearhead growth and emerge as the fastest growing regional market with a CAGR of 37.3% over the analysis period.

The market is nascent, but is heading for major gains led by technology advancements and penetration in industries such as automotive, healthcare, and customer service. The market is anticipated to receive a significant contribution from impressive developments and gains for touchless AI models. Factors such as increasing penetration of connected devices in various end-user industries along with continuous improvements in enabling affective computing are expected to propel the market growth. In the coming years, affective computing is anticipated to find extensive adoption in a comprehensive array of sectors including healthcare, market research, automotive, media & advertising, gaming and e-learning, fueling the market growth. The market is expected to receive a notable impetus from rising prevalence of smart wearable devices coupled with growing number of startups and increasing use of affective computing tools by leading organizations to study and analyze target consumers. The technology is anticipated to be extensively used by organizations to study consumers` behavior and predict their needs by understanding, mapping and analyzing the behavior and understanding their feelings regarding the service or product. In addition, growing acceptance of social robots built on affective computing in industries such as healthcare is expected to bolster the demand for affective computing solutions. The increasing applications of the technology in diverse industries are likely to create immense growth opportunities for the global affective computing market.

The market also stands to benefit from increasing use of computing technologies across various sectors, strong focus on R&D and numerous end-use applications. The affective computing market receives significant boost from increasing R&D focus on software technologies coupled with the strong need for organizations to understand customer behavior. Various businesses are partnering with providers of affective computing solutions to support R&D projects intended to develop software technologies capable of recognizing customer expressions and gestures for avoiding misinterpretations. Leading companies such as Intel, CogniTech and Sony Depth-sensing Solutions are investing heavily in research projects related to facial expression and body gesture. The market is expected to gain from rapid adoption of the technology owing to its processing speed to capture and analyze human responses in real-time. Global adoption of affective computing is anticipated to be impelled by increasing use of sophisticated computing processers, sensors and neural networks. In addition, various companies are expected to leverage affective computing for developing intelligent systems to enhance interactions between machines and humans.

Select Competitors (Total 57 Featured) -
  • Affectiva Inc.;Apple Inc.;Cognitec Systems GmbH
  • Cogito Corporation
  • Elliptic Laboratories AS
  • Eyesight Technologies Ltd.
  • gestigon GmbH
  • IBM
  • Intel Corporation
  • Microsoft Corporation
  • NVISO SA
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Affective Computing: Entering an Era of Emotional Devices
Widening the Application Scope
Spectacular Rise on the Cards for Affective Computing Market
Review of Market Challenges
Opinion Mining: A Significant Challenge in Affective Computing
Affective Computing – Global Key Competitors Percentage Market Share in 2022 (E)
Affective Computing Competitor Market Share Scenario Worldwide (in %): 2019
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Focus Grows on Advanced Computational Devices with High Emotional Quotient
Machine Learning, Leveraging the Ability to Power Deep Learning Strategies, Likely to Augment Affective Computing Landscape
'Emotional’ Technology to Find Broader Adoption in Business Arena
Digital Marketing: A High-Growth Area
Growing Focus on Neuromarketing, the Marketing Approach Powered by Neuroscience, to Widen Prospects for Affective Computing
Affective Computing in E-Commerce – A Long Way to Go
Global Retail e-commerce Sales (in US$ Billion): 2016 -2025
Media & Entertainment Industry Seeks to Leverage Affective Computing in Building Unique Promotion Strategies
Market Senses Significant Opportunities Coming in its way in Automotive Industry
Novel Tools Come to Fore in the Automotive Affective Computing Domain
Affectiva Rolls Out Affectiva Automotive AI, the Multi-Modal In-Cabin AI Sensing Solution
Kia and MIT Media Lab to Develop Real-time Emotion Adaptive Driving (READ) Tool for Automotive Use
Role of ‘Emotion AI Systems’ on Personal Devices Transformation
Mobile Affective Computing – An Evolving Area of Research
Growing Market for Wearables Bodes Well for Affective Computing Market: Global Wearables Shipments (in Billion Units): 2016-2025
Proliferation of Smartphones Buoys Development of Affective Computing Technologies
Rise in Smartphone Ownership Offers New Avenues for Growth: Number of Smartphone Users Worldwide (in Billion): 2016-2021
Smartphone Adoption Worldwide by Region (in%): 2018 & 2025
Advances in Affective Computing Technologies Vital to Seamless Human-Robot Interactions
Affective Computing Emerges as an Important Tool for e-Learning
Global e-Learning Market (in US$ Billion): 2016-2025
Affective Computing Buoys Application of AI in Transforming the Healthcare Landscape
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Affective Computing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 2: World 7-Year Perspective for Affective Computing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
TABLE 3: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 4: World 7-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 5: World Recent Past, Current & Future Analysis for Hardware by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 6: World 7-Year Perspective for Hardware by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 7: World Recent Past, Current & Future Analysis for Market Research by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 8: World 7-Year Perspective for Market Research by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 9: World Recent Past, Current & Future Analysis for Media & Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 10: World 7-Year Perspective for Media & Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 11: World Recent Past, Current & Future Analysis for Healthcare & Lifesciences by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 12: World 7-Year Perspective for Healthcare & Lifesciences by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 13: World Recent Past, Current & Future Analysis for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 14: World 7-Year Perspective for Automotive by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
TABLE 15: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 16: World 7-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
TABLE 17: USA Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 18: USA 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 19: USA Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 20: USA 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
CANADA
TABLE 21: Canada Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 22: Canada 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 23: Canada Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 24: Canada 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
JAPAN
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
TABLE 25: Japan Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 26: Japan 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 27: Japan Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 28: Japan 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
CHINA
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
TABLE 29: China Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 30: China 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 31: China Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 32: China 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
EUROPE
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
TABLE 33: Europe Recent Past, Current & Future Analysis for Affective Computing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
TABLE 34: Europe 7-Year Perspective for Affective Computing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2021 & 2027
TABLE 35: Europe Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 36: Europe 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 37: Europe Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 38: Europe 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
FRANCE
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
TABLE 39: France Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 40: France 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 41: France Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 42: France 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
GERMANY
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
TABLE 43: Germany Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 44: Germany 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 45: Germany Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 46: Germany 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
ITALY
TABLE 47: Italy Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 48: Italy 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 49: Italy Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 50: Italy 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
UNITED KINGDOM
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
TABLE 51: UK Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 52: UK 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 53: UK Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 54: UK 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
REST OF EUROPE
TABLE 55: Rest of Europe Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 56: Rest of Europe 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 57: Rest of Europe Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 58: Rest of Europe 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
ASIA-PACIFIC
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
TABLE 59: Asia-Pacific Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 60: Asia-Pacific 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 61: Asia-Pacific Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 62: Asia-Pacific 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
REST OF WORLD
TABLE 63: Rest of World Recent Past, Current & Future Analysis for Affective Computing by Component - Software and Hardware - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 64: Rest of World 7-Year Perspective for Affective Computing by Component - Percentage Breakdown of Value Sales for Software and Hardware for the Years 2021 & 2027
TABLE 65: Rest of World Recent Past, Current & Future Analysis for Affective Computing by End-Use - Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
TABLE 66: Rest of World 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Sales for Market Research, Media & Advertising, Healthcare & Lifesciences, Automotive and Other End-Uses for the Years 2021 & 2027
IV. COMPETITION
Total Companies Profiled: 57

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