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Telecommunications Market's Digital Transformation and Evolution

Telecommunications Market's Digital Transformation and Evolution

The advancement of direct and indirect competition in the telecommunications market has impacted revenue growth rates and the profitability margin of traditional operators worldwide. Telcos must therefore reinvent their business models in order to meet the demands of different end users and diversify their revenue streams by verticals.

This research service offers context and strategic and tactical points that will support telecommunications companies in their digital transformation strategies. It provides selected global and regional business cases of successful implementations that have allowed traditional communications service providers (CSPs) to evolve into their new role as enablers of new virtual services. By doing so, they have become a one-stop shop for fully managed connectivity services to multiple cloud applications and corporate data beyond traditional connectivity and triple play.

The key imperatives for operators to deliver a digital experience to its customers are personalization, omni-channel, commerce, agility, and innovation. To succeed, CSPs must evolve their networks to achieve service agility, reduce operating and capital expenses, and reduce time-to-market.


  • Executive Summary
    • Key Findings
  • Context for Digital Transformation
    • Total Telcos Revenue
      • Table Telecommunications Market: Total Revenue of EMEA Telcos, Global, 2014-2015
    • Telcos Challenges
    • OTT Providers
    • Unified Communications Apps
    • Opportunities for Telcos
    • IT Spending
  • Strategic and Tactical Points for Digital Transformation
    • Strategic and Tactical Initiatives for Digital Transformation
    • Current State of Digital Transformation for CSPs
    • The Evolution of Managed CSP Operations Services
    • Considerations in Deploying New Business Model
    • Evolution from Traditional OSS/BSS to a Virtual Environment
    • CSPs Have Many Routes to the Customer
    • CSP Business, Operations, and Customer Experience Data Analysis Processes
    • Concept to Cash
  • Selected Business Cases
    • Telcos Segmentation and Digital Maturity
    • Pioneer Telco Example-Giffgaff
    • Pioneer Telco Example-Veek
    • Transformer Telco Example-Orange Self Service
    • Transformer Telco Example-Vodafone
    • Transformer Telco Example-Vodafone: Automotive Vertical
    • Established Telco Example-AT&T Get Connected
    • Established Telco Example-AT&T: Automotive Vertical
    • Established Telco Example-AT&T Digital Life Platform
    • Established Telco Example-Deutsche Telekom: Platform as a Service
    • Established Brazilian Telcos Are Starting to Pick Up the Pace
    • Established Telco Example-Oi and Vivo
  • The Last Word
    • Key Takeaways

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