Payments and Banking-as-a-Service Market, Asia-Pacific, 2025–2030

The Asia-Pacific (APAC) is experiencing a surge in digitalization, which has been further accelerated by increased financial inclusion. This transformation is largely driven by regulatory support and the burgeoning fintech ecosystem in the region. This shift has led to a notable rise in the adoption of digital payment solutions and the emergence of banking-as-a-service (BaaS), which allows businesses to seamlessly integrate financial services into their platforms.

This comprehensive report by Frost & Sullivan examines the APAC payments and BaaS market, analyzing factors that drive and restrain growth and the trends influencing market shifts. It also identifies the key companies to watch in this space. The analysis emphasizes the transformative role that payments and BaaS play in shaping the digital economy. The study also highlights the growth opportunities emerging from the changes in this market for industry players and stakeholders to leverage.

The report segments APAC into Southeast Asia (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam), East Asia (China, Japan, and South Korea), India, and Australia. The base year for the report is 2024, and the forecast period is from 2025 to 2030.


  • Research Scope
    • Scope of Analysis
    • Key Questions This Study Will Answer
    • Segmentation
  • Market Trends in Payments and BaaS
    • Market Trends in Payments and BaaS
    • Trend 1: Embedded Finance
    • Trend 2: AI and Automation Integration
    • Trend 3: Cross-border Financial Services
    • Trend 4: Growth of Neobanks and Digital Banks
    • Trend 5: Increasing Interoperability in Mobile Wallets
    • Trend 6: Rise in Digital Nation Initiatives
  • Growth Environment: Transformation in Payments and BaaS
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • The Impact of the Top 3 Strategic Imperatives on the APAC Payments and BaaS Industry
  • Ecosystem in Payments and BaaS
    • Competitive Environment
    • Key Competitors
  • Growth Generators in Payments and BaaS
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Considerations
    • Revenue Forecast
    • Revenue Forecast by Segment
    • Pricing Trends and Forecast Analysis
    • Revenue Share
  • Growth Generator: Payments
    • Growth Metrics
    • Revenue Forecast
    • Market Analysis
  • Growth Generator: BaaS
    • Growth Metrics
    • Revenue Forecast
    • Market Analysis
  • Key Companies to Watch
    • Payments
    • BaaS
  • Growth Opportunity Universe in Payments and BaaS Market
    • Growth Opportunity 1: Payment Hub
    • Growth Opportunity 2: Strategic Shift to SME and Corporate Solutions
    • Growth Opportunity 3: AI-driven Transformation
    • Growth Opportunity 4: Multi-cloud Strategy
  • Conclusion
    • Conclusion and Future Outlook
  • Appendix & Next Steps
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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