Report cover image

Investment Priorities for the Workplace and Video Conferencing

Publisher Frost & Sullivan
Published Jan 08, 2026
Length 53 Pages
SKU # MC20763537

Description

The modern workplace is undergoing a rapid transformation, moving beyond traditional metrics of occupancy to focus on effectiveness and experience. Organizations have realized that simply filling seats does not drive outcomes; instead, the workplace is now seen as a performance enabler, where experience is the new currency.

Central to this evolution is the meeting space. Once defined by basic video capabilities, meeting rooms are becoming intelligent collaboration hubs—responsive environments that leverage advanced technology to foster productivity and inclusivity. AI is emerging as a critical driver of this transformation. While most enterprises remain in early stages of AI maturity, the potential is clear. At the same time, technology strategies are moving away from siloed hardware purchases toward connected ecosystems that integrate devices, software, and services. This approach prioritizes manageability and user-centricity, ensuring that technology works seamlessly across platforms and environments.

Frost & Sullivan’s research team analyzes emerging work practices and technologies that address the new future of work. Frost & Sullivan’s 2025 information technology decision-maker (ITDM) surveys provide insights into end-user organizations’ UCC investment priorities. This analysis specifically presents findings related to workplace and video conferencing and is complemented by additional survey-based reports on unified communications-as-a-service (UCaaS), communications platform-as-a-service (CPaaS), frontline solutions, and various verticals. In addition, this report also presents results related to AI and sustainability from a survey of ITDMs on cloud, IoT, AI, immersive, and metaverse technologies.

Table of Contents

53 Pages
    • Research Objectives and Methodology
    • Emerging Workplace Trends
    • Evolution of Work
    • Key Findings
    • Workplace Experience is a Top Priority
    • Leading Technology Investment Areas: AI Tops the List
    • C-suite Influence Grows as AI investments Become a Top Priority
    • Focus on ESG and Sustainability
    • Hybrid Work Will Remain the Dominant Model
    • Office Strategy Shifts Toward Experience and Flexibility
    • UC Software Investments
    • Growing Investments in Communications and Collaboration Tools
    • IT/Telecom Department Challenges
    • Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
    • AI Maturity Segmentation
    • Improving Operational Efficiency is a Key Driver for AI Investments
    • Ability to Assess ROI and Security Concerns are Key Challenges
    • AI Deployments Across Business Functions
    • Importance of AI Features in Collaboration Tools
    • Willingness to Pay for AI
    • Communication Device Investment Plans
    • Video Meetings Technology Consolidation
    • Top Devices in Meeting Rooms
    • Top Selection Criteria for Room Video Conferencing Devices
    • Key Capabilities for Room Video Conferencing Devices
    • Significance of AI in Meeting Rooms
    • Respondent Demographics
    • Respondent Demographics, Global 2025
    • Growth Opportunities Fuel the Growth Pipeline Engine
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us