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Growth Opportunities in the Global Mobile Advertising Market

Publisher Frost & Sullivan
Published Dec 09, 2022
Length 71 Pages
SKU # MC17553171

Description

Growth Opportunities in the Global Mobile Advertising Market

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.

The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.

Table of Contents

71 Pages
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine
    • Scope of Analysis
    • Segmentation
    • Key Competitors
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Assumptions
    • Ad Spending Forecast
    • Ad Spending Forecast Analysis
    • Ad Spending Forecast by Region
    • Ad Spending Forecast Analysis by Region
    • Pricing Trends and Forecast Analysis
    • Competitive Environment
    • Revenue Share
    • Revenue Share Analysis
    • Revenue Models
    • Growth Metrics
    • Ad Spending Forecast
    • Ad Spending Forecast by Region
    • Forecast Analysis and Market Trend
    • Growth Metrics
    • Ad Spending Forecast
    • Ad Spending Forecast by Region
    • Forecast Analysis and Market Trend
    • Growth Metrics
    • Ad Spending Forecast
    • Ad Spending Forecast by Region
    • Forecast Analysis and Market Trend
    • Company Profile Assessment
    • Adludio
    • Amobee
    • Chartboost
    • Digital Turbine
    • Entravision
    • Flurry
    • ironSource
    • MoEngage
    • RhytmOne
    • Growth Opportunity 1-Decentralization Advertising
    • Growth Opportunity 2-Mobile Game Advertising
    • Growth Opportunity 3-Expansion to Emerging and Developing Markets
    • Growth Opportunity 4-Metaverse Advertising
    • Conclusions and Recommendations
    • 3 Big Predictions
    • Your Next Steps
    • Why Frost, Why Now?

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