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Growth Opportunities in AI for Mobile Operator Monetization

Publisher Frost & Sullivan
Published Sep 03, 2025
SKU # MC20378879

Description

Incorporating AI into mobile operator business operations offers clear advantages—automation, customer-centric services, and operational efficiency. However, these benefits come with challenges, including high implementation costs and data security risks. Strong support from C-level executives and boards can help operators overcome these obstacles.

Not all operational areas will see immediate AI impact, as some already use machine learning. While AI adoption remains in early stages across many functions, early financial gains—especially in energy savings—are promising. Major vendors now embed AI, including generative AI, into their solutions with varying maturity levels, driven by competitive pressure.

AI adoption is advancing rapidly, but in telecom, operator investment appetite is often overstated. Significant returns are still emerging, making AI a potential—rather than proven—growth driver. If operators successfully manage the associated risks, AI could become a critical tool to revive industry growth.

For operators still defining their AI strategy, customer experience is the most logical starting point. Operators focused on improving customer experience tend to outperform financially. A better experience also makes monetizing the customer base easier. In contrast, prioritizing monetization before enhancing customer experience may weaken the case for further AI investment.

Table of Contents

Strategic Imperatives
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Mobile Services Industry
Growth Opportunity Analysis
Growth Drivers
Growth Restraints
AI for Mobile Operator Monetization
Impact of AI on Mobile Operator Business Operations
The Potential of AI Agents in Mobile Operator Business Operations
AI Risks in Mobile Operator Business Operations
AI Risks in Mobile Operator Business Operations: Risk Assessment
Current State of AI Investment Among Mobile Operators
Advise for Mobile Operators on Adopting AI
Agenda
Growth Opportunities in AI for Mobile Operator Monetization PFLF-
The Last Word
Conclusion and Recommendations
Approach to AI for Mobile Operators: A Checklist
Growth Opportunity Universe
Growth Opportunity 1: Greater Industry Collaboration to Produce Better Outcomes with AI
Growth Opportunity 2: Strategic Application of AI to Areas That Can Add Better Value
Growth Opportunity 3: Mobile Operators Developing AI Capabilities to Support Enterprise Data Needs
Next Steps
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
Agenda continued
Growth Opportunities in AI for Mobile Operator Monetization PFLF-

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