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Global Media and Entertainment Video Transcoders Market, Forecast to 2024

Global Media and Entertainment Video Transcoders Market, Forecast to 2024

This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld devices. Video transcoding also refers to the process of converting uncompressed or compressed content to a different compressed format to significantly re-purpose the content, typically in the context of a digital media workflow. M&E video transcoders are distributed both as direct sales and through value-added resellers and system integrators. For the purpose of this study, Frost & Sullivan identified two main segments for video transcoding: production and multiscreen/video on demand (VOD). Video transcoding customers classified in the production segment use video transcoding in applications of post-production and archiving and the customers are mostly post-production studios. The multiscreen/VOD segment comprises Pay TV operators, over-the-top (OTT) service providers, broadcasters, and Internet-only video services. Multiscreen/VOD transcoding typically involves the creation of optimized video streams for unicast or multicast distribution of video to primary screens, connected computers, devices, and second/third screes. Video transcoding solutions are found in hardware, software, and software-as-a-service (SaaS) form factors. As the digital media ecosystem evolves to include more content and video processing technologies on a multitude of devices, many vendors are updating their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective, though some legacy hardware solutions remain steadfast in the market. The market experienced a downturn in revenue as a part of its cyclical nature due to pricing pressures, longer replacement cycles, the commoditization of video transcoding solutions into other digital media technologies such as non-linear editing systems and geopolitical problems in select regions. However, the market is expected to pick up in the next two years as video transcoding remains a business-critical technology in the M&E industry. Market fate is tied the improvement of workflows and delivery as more formats and devices take shape in this mature space. Through acquisitions and mergers, the market has seen some stiff competition and the exit and entry of vendors. Global performance of M&E video transcoders varies in each region, and this study will do an in-depth discussion on NALA, EMEA, and APAC.

Key Issues Addressed
What are the challenges facing video transcoding vendors and their customers?
How will digital media trends affect the M&E video transcoders market?
What are some key growth opportunities and how can vendors capitalize on these growth opportunities?
What is the current market share for the key vendors of the M&E video transcoders market?
What are the key mergers and acquisitions affecting the market?


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • Current and Future Outlook-M&E Video Transcoders
    • CEO's Perspective-M&E Video Transcoders
  • Market Overview
    • Market Definitions
    • Segments of M&E Video Transcoders
    • Market Overview-Definitions of Market and Segments
    • Market Overview-Definitions
    • Definition of M&E Video Transcoders and Segments
    • Key Mergers and Acquisitions-M&E Video Transcoders Market
    • Digital Media Value Chain, 2017
    • Frost & Sullivan's Coverage of Video Technologies
    • Key Questions this Study will Answer
    • M&E Video Transcoders Market Distribution Channels
    • Market Distribution Channels Discussion
  • Drivers and Restraints-Total M&E Video Transcoders Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecast and Trends-Total M&E Video Transcoders Market
    • Frost & Sullivan Market Forecast Factors
    • Total M&E Video Transcoders Market-Revenue and Growth Forecast
      • Table Total M&E Video Transcoders Market: Growth Rate and Revenue Forecast, Global, 2016-2024
    • Total M&E Video Transcoders Market-Revenue Forecast Discussion
    • Total M&E Video Transcoders Market-Pricing Trends
    • Total M&E Video Transcoders Market-Percent Revenue
    • Total M&E Video Transcoders Market-Revenue Forecast by Region
      • Table Total M&E Video Transcoding Market: Revenue Forecast by Region, Global, 2016-2024
    • Percent Revenue Forecast Discussion by Region
    • Total M&E Video Transcoders Market-Percent Revenue Forecast by Application Segment
      • Table Total M&E Video Transcoding Market: Percent Revenue Forecast by Application Segment, Global, 2016-2024
    • Revenue Forecast Discussion by Application Segment
    • HEVC-Drivers and Restraints
    • 4K Streaming-Drivers and Restraints
    • HEVC and 4K Adoption Drivers and Restraints Discussion
  • Market Share and Competitive Analysis- Total M&E Video Transcoder Market
    • Competitive Analysis-Market Share
    • Competitive Environment
    • Top Competitors-SWOT Analysis
    • Total Competitive Landscape
      • Table Total M&E Video Transcoders Market: Competitive Landscape, Global, 2017
    • Competitive Factors and Assessment
    • Market Leader-Telestream
    • Market Challengers-AWS Elemental and Ericsson
    • Market Challengers-Imagine Communications and ATEME
    • Market Challengers and Contenders
    • Market Contenders
    • Rising and Niche Participants
  • Growth Opportunities and Companies to Action
    • Growth Opportunity-Direct to Consumer, OTT
    • Growth Opportunity-Asia-Pacific
    • Growth Opportunity-Build, Buy or Partner
    • Growth Opportunity-TV Everywhere
    • Strategic Imperatives for Success and Growth
  • Production Video Transcoder Segment Breakdown
    • Production Segment Key Findings
    • Market Engineering Measurements
      • Table Production Video Transcoder Segment: Market Engineering Measurements, Global, 2017
    • Production Video Transcoder Segment-Revenue Forecast
      • Table Production Video Transcoder Segment: Revenue Forecast, Global, 2016-2024
    • Production Video Transcoder Revenue Forecast Discussion
    • Production Video Transcoders Segment-Percent Revenue Forecast by Region
      • Table Production Video Transcoders Segment: Percent Revenue Forecast by Region, Global, 2016-2024
    • Production Video Transcoder Segment-Revenue Forecast by Region
      • Table Production Video Transcoder Segment: Revenue Forecast by Region, Global, 2016-2024
    • Production Video Transcoder Segment-Revenue Forecast Discussion by Region
    • Production Video Transcoders Segment-Percent of Revenue
    • Competitive Environment
    • Production Video Transcoders Segment-Competitive Factors and Assessment
  • Multiscreen/VOD Video Transcoder Segment Breakdown
    • Multiscreen/VOD Segment Key Findings
    • Market Engineering Measurements
      • Table Multiscreen/VOD Segment: Market Engineering Measurements, Global, 2017
    • Multiscreen/VOD Video Transcoder Segment-Revenue Forecast
      • Table Multiscreen/VOD Segment: Revenue Forecast, Global, 2016-2024
    • Multiscreen/VOD Video Transcoder Segment-Revenue Forecast Discussion
    • Multiscreen/VOD Video Transcoders Segment-Percent Revenue Forecast by Region
      • Table Multiscreen/VOD Video Transcoders Segment: Percent Revenue Forecast by Region, Global, 2016-2024
    • Multiscreen/VOD Video Transcoder Segment-Percent Revenue Forecast Discussion
    • Multiscreen/VOD Video Transcoder Segment-Revenue Forecast by Region
      • Table Multiscreen/VOD Video Transcoder Segment: Revenue Forecast by Region, Global, 2016-2024
    • Multiscreen/VOD Video Transcoder Segment-Revenue Forecast Discussion by Region
    • Multiscreen/VOD Video Transcoders Segment-Percent of Revenue
    • Competitive Environment
    • Competitive Factors and Assessment
  • The Last Word
    • The Last Word-Predictions
    • The Last Word-Recommendations
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total M&E Video Transcoders Market: Market Engineering Measurements, Global, 2017
    • Total M&E Video Transcoder Market-Directory of Key Industry Participants
    • Learn More-Next Steps

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