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Frost Radar™: Supply-Side Platforms, 2026

Publisher Frost & Sullivan
Published Jan 19, 2026
Length 90 Pages
SKU # MC20764236

Description

The Frost Radar™ for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app developers) with all the necessary technology to facilitate the monetization of their advertising space and maximize yield safely and competently. The independent analysis offers a perspective on key industry trends as well as an assessment of 15 leading companies based on qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is revenue through platform and service fees.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.

Table of Contents

90 Pages
    • Strategic Imperative
    • Growth Environment
    • Frost Radar™ Competitive Environment
    • Adform
    • Amazon
    • Criteo
    • Equativ
    • FreeWheel
    • Google
    • Index Exchange
    • Magnite
    • Microsoft Advertising
    • Nexxen
    • OpenX
    • PubMatic
    • Teads
    • TripleLift
    • Verve
    • Best Practices
    • Growth Opportunities
    • Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
    • Significance of Being on the Frost Radar™
    • Frost Radar™ Empowers the CEO’s Growth Team
    • Frost Radar™ Empowers Investors
    • Frost Radar™ Empowers Customers
    • Frost Radar™ Empowers the Board of Directors
    • Next Steps

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