Frost Radar™: Digital Signage Solutions, 2025

The digital signage industry faces a fundamental challenge: transforming from passive displays into intelligent systems that deliver measurable business value while overcoming implementation barriers. This also presents a significant opportunity as organizations demand solutions that combine advanced functionality with operational simplicity.

Successful providers distinguish themselves through vertical specialization rather than generic solutions. They develop deep understanding of specific operational environments, recognizing that a hospital's patient communication needs differ from a retailer's promotional requirements or a corporate campus's internal messaging.

The path forward will be defined by adaptive architectures that balance current needs with future flexibility. Solutions must accommodate unanticipated use cases through modular design while maintaining intuitive interfaces for non-technical users. Cloud-based management and hardware-agnostic platforms ensure that organizations can start small and expand capabilities as needs grow. Ultimately, the most successful providers will be those that view digital signage solutions not as an end product but as a platform for continuous innovation.

From more than 100 providers in this industry, Frost & Sullivan identified 16 standouts that excel in growth and innovation, selected through a rigorous evaluation of quantitative and qualitative criteria. These companies represent the core of the market, based on their ability to meet a set of specific criteria, including offering comprehensive software to manage and distribute digital content to networked display screens, providing cloud-based capabilities, integrating display management features, offering robust analytics and reporting tools, maintaining a strong support and maintenance structure, and demonstrating the ability to support customers internationally with a significant quantity of displays under management.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.