Configuring, Pricing, and Quoting (CPQ) for Growth, 2017
There is a growing market for Configure, Price, Quote (CPQ) software, driven by enterprises, including advanced manufacturing, financial services, and life sciences, and more recently by small-midsized businesses as it enables companies quickly and accurately create competitive and profitable customizable quotes. Cloud hosting and new features and integrations are expanding CPQ demand while there are budding new opportunities from the Internet of Things, visualization, and, coming up, augmented reality/virtual reality. But there are obstacles, both on the customer purchasing and implementation and also on the vendor sides that may limit CPQ market growth.
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