APAC Telecom Operators Digital Services Strategy Assessment

APAC Telecom Operators Digital Services Strategy Assessment

This study discusses digital services initiatives of leading telecom groups and major independent telecom operators in APAC.

It dives into digital services’ strategies and performance of the business units and analyses their impact on the Group’s business revenues.

It identifies focussed digital services areas and the initiatives taken by leading telecom operators.

Group Digital L!fe (GDL) is a dedicated digital business unit established by SingTel to capitalise on growing digital opportunities. It was formed to monetise opportunities in the digital services space.

Group Digital L!fe leads major transformations across the SingTel Group and has established itself as a leader in the digital service space.

SingTel has outlined its digital business group strategy to drive its digital business growth in the coming years.

The SingTel Group’s digital business revenues have grown considerably, despite it being in the start-up phase.

The revenue would have declined by more than 􂀀% in the last 􂀀 years from S$􂀀 million to S$􂀀million.

About this report

This study focuses on SingTel's digital services and talks about it establishing a dedicated digital business unit—Group Digital Life. It discusses the new organization’s structure and the value that Group Digital Life brings, which includes creating new growth avenues and revenue platforms and enhancing core communication services. The group’s assets are spread across the APAC and Africa regions through its affiliates, providing opportunities to gain scale quickly.

  • Executive Summary
    • Scope and Key Findings
    • Key Telecom Operators-Digital Business Timeline
  • SingTel's Digital Services: Overview
    • Group Digital L!fe (GDL)
    • SingTel Organisation Structure: Overview
    • Group Digital L!fe: Overview
    • Market Competition and SingTel's Response
  • Digital Services Strategies
    • SingTel's Digital Business Group Strategy
    • Digital Business Growth Strategy-Key Acquisitions
    • Digital Business Growth Strategy-Key Partnerships
    • Digital Business Growth Strategy-Key Investments
    • SingTel's Digital Business Group Strategy
    • Key Initiatives
    • Key Digital Services & Key Strategic Investments
  • Performance of Digital Services Business Unit
    • Annual Revenue and Operating Revenue
      • Table SingTel Group's Operating Revenue Mix, CY 2009-CY 2014
    • Digital Business Performance Review
    • Revenue Comparison
  • Global Digital Services Participant
    • Role of Digital Advertising
    • Role of Mobile Video
    • Role of Data Spark

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