Labels


Attention: There is an updated edition available for this report.

US label demand to reach $19 billion in 2017
Label demand in the US is projected to reach $19 billion in 2017, with growth accelerating from the 2007-2012 performance based on a strengthened economy. The pressure sensitive segment will remain dominant, accounting for more than 75 percent of the total market. Although pressure sensitive labels will expand at a healthy rate, they will continue to face growing competition from alternative labeling methods for primary packaging, such as stretch sleeve and heat-shrink, and in-mold labels. Among these, heatshrink labels will experience the fastest growth through 2017, with gains attributable to their ability to form-fit contoured containers and their strong visual appeal afforded by 360-degree graphics and maximum promotional area.

Plastic label stock to continue supplanting paper
While paper will continue to account for the majority of label stock through 2017, plastics will continue to expand their share at paper’s expense. The growing use of plastic materials is based on the aesthetic and performance advantages of these labels, as well as the rising utilization of plastic packaging. Additionally, labeling methods that rely heavily on plastic substrates are increasingly popular. A key advantage of film labels is their transparency, which allows products packaged in glass or clear plastic containers to be viewed through the label, achieving the desirable no-label look. The no-label look is also increasingly popular with opaque plastic containers, especially in cosmetic and toiletry applications. Nonetheless, paper label demand will benefit from cost savings and the ability to be coated for enhanced durability.

Digital printing to be most rapidly growing technology
The vast majority of labels are printed in some manner before sale to the final user, and additional printing, such as barcoding or addressing, may be done on site by the customer. Flexography is the leading printing technology in the US and is forecast to log above average growth through 2017, driven by its versatility, low cost, and suitability with the large pressure sensitive segment and the faster growing sleeve label segment. However, double digit annual growth is anticipated for digital printing, which will continue to displace traditional label decoration techniques, such as lithography and flexography. Advances will reflect improvements in print quality and speed that will fuel growing adoption of this technology by label converters and printers. Among the advantages of digital printing are increased design flexibility, shortened lead times, and low costs, especially for short run projects, since there are no plate charges or setup fees that add to the cost of traditional commercial printing. As a result, the use of these presses will be driven by efforts to capitalize on trends favoring shorter label runs and mass customization, particularly as product personalization functions as a key marketing tool.

Pressure sensitive labels to offset material downgauging
Although material consumption will be similar to expected volume growth in label production, gains will be moderated by ongoing efforts to lightweight and downgauge label materials, as well as trends favoring less dense stock materials such as polypropylene. At the same time, raw material demand will be aided by the material-intensive nature of pressure sensitive labels due to the incorporation of adhesives and release liners.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table US LABEL SUPPLY & DEMAND (million dollars)
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS (billion 2005 dollars)
    • Demographic Outlook
      • Table POPULATION & HOUSEHOLDS (million persons)
    • Consumer Income & Spending
      • Table PERSONAL CONSUMPTION EXPENDITURES (billion dollars)
    • Manufacturing Outlook
      • Table MANUFACTURERS' SHIPMENTS (billion dollars)
    • Retail Sales
      • Table RETAIL SALES (billion dollars)
    • Business Establishments
      • Table BUSINESS ESTABLISHMENTS (thousands)
    • Packaging Trends
      • Packaging Outlook
        • Table PACKAGING SUPPLY & DEMAND (billion dollars)
      • Labeling Trends
    • Mailing & Shipping Trends
      • USPS Outlook
        • Table US POSTAL SERVICE MAIL REVENUES & PIECES OF MAIL HANDLED (billion dollars)
      • Automation Technologies
    • Historical Market Trends
      • Table LABEL DEMAND, 2002-2012
    • Pricing Trends
    • Regulatory Issues
    • Environmental Considerations
    • World Markets
    • US Foreign Trade
      • Table US FOREIGN TRADE IN LABELS (million dollars)
  • TECHNOLOGICAL TRENDS
    • General
    • Barcoding Trends
      • Growth Factors
      • Applications
    • Smart Labeling
      • Technologies & Suppliers
      • Applications
      • Competitive Profile
    • Competitive Technologies
      • Direct Printing
      • Electronic Shelf Labeling
  • RAW MATERIALS
    • General
      • Table RAW MATERIAL USE IN LABELS (million pounds)
    • Paper
      • Types
      • Producers
    • Plastic Films
      • Polyethylene
      • Polypropylene
      • Polyvinyl Chloride
      • Other Resins
    • Adhesives
    • Inks
      • Types
      • Technologies
    • Other
  • APPLICATION METHODS
    • General
      • Table LABEL SUPPLY & DEMAND BY APPLICATION METHOD (million dollars)
    • Pressure Sensitive
      • Table PRESSURE SENSITIVE LABEL DEMAND BY MATERIAL (million dollars)
      • Attributes
      • Materials
      • Applications
      • Producers
    • Glue-Applied
      • Table GLUE-APPLIED LABEL DEMAND BY MATERIAL (million dollars)
      • Attributes
      • Materials
      • Applications
      • Producers
    • Heat-Shrink & Stretch Sleeve
      • Table HEAT-SHRINK & STRETCH SLEEVE LABEL DEMAND BY TYPE & MATERIAL (million dollars)
      • Heat-Shrinks
      • Stretch Sleeves
    • Heat Transfer
      • Table HEAT TRANSFER LABEL DEMAND BY MATERIAL (million dollars)
      • Attributes
      • Applications
      • Producers
    • In-Mold
      • Table IN-MOLD LABEL DEMAND BY MATERIAL & MOLDING PROCESS (million dollars)
      • Attributes
      • Materials
      • Applications
      • Producers
    • Other Adhesive
      • Table OTHER ADHESIVE LABEL DEMAND BY MATERIAL (million dollars)
      • Non-Shrink Wraparound
      • Heat-Seal
      • Gummed
  • STOCK MATERIALS
    • General
      • Table LABEL DEMAND BY STOCK MATERIAL (million dollars)
    • Paper
      • Types
        • Table PAPER LABEL DEMAND BY TYPE (million dollars)
      • Application Methods
        • Table PAPER LABEL DEMAND BY APPLICATION METHOD (million dollars)
    • Plastic
      • Table PLASTIC LABEL DEMAND BY APPLICATION METHOD (million dollars)
      • Types
      • Application Methods
    • Other
      • Table OTHER LABEL DEMAND BY APPLICATION METHOD (million dollars)
  • PRINTING TECHNOLOGIES
    • General
      • Table LABEL DEMAND BY PRINTING TECHNOLOGY (million dollars)
    • Flexography
      • Table FLEXOGRAPHIC LABEL DEMAND BY TYPE (million dollars)
      • Characteristics & Technologies
      • Applications
    • Lithography
      • Table LITHOGRAPHIC LABEL DEMAND BY TYPE (million dollars)
      • Characteristics & Technologies
      • Applications
    • Screen
      • Table SCREEN PRINTED LABEL DEMAND BY TYPE (million dollars)
      • Characteristics & Technologies
      • Applications
    • Digital
      • Table DIGITAL LABEL DEMAND BY TYPE (million dollars)
      • Characteristics & Technologies
      • Applications
    • Letterpress
      • Table LETTERPRESS LABEL DEMAND BY TYPE (million dollars)
      • Characteristics & Technologies
      • Applications
    • Gravure
      • Table GRAVURE LABEL DEMAND BY TYPE (million dollars)
      • Characteristics & Technologies
      • Applications
    • Variable Information Printing
  • FUNCTIONS
    • General
      • Table LABEL DEMAND BY FUNCTION (million dollars)
    • Primary Packaging Labels
      • Table PRIMARY PACKAGING LABEL DEMAND BY MARKET (million dollars)
      • Food Processing
        • Table FOOD PROCESSING LABEL DEMAND (million dollars)
      • Beverages
        • Table BEVERAGE LABEL DEMAND (million dollars)
      • Pharmaceuticals
        • Table PHARMACEUTICAL LABEL DEMAND (million dollars)
      • Cosmetics & Toiletries
        • Table COSMETIC & TOILETRY LABEL DEMAND (million dollars)
      • Other Primary Packaging
        • Table OTHER PRIMARY PACKAGING LABEL DEMAND (million dollars)
    • Secondary Labels
      • Table SECONDARY LABEL DEMAND BY MARKET (million dollars)
      • Retail
        • Table RETAIL LABEL DEMAND (million dollars)
      • Other Secondary
        • Table OTHER SECONDARY LABEL DEMAND (million dollars)
    • Industrial Labels
      • Table INDUSTRIAL LABEL DEMAND BY MARKET (million dollars)
      • Motor Vehicles
      • Other Industrial
    • Mailing & Shipping Labels
      • Table MAILING & SHIPPING LABEL DEMAND (million dollars)
    • Decorative Labels
      • Table DECORATIVE LABEL DEMAND (million dollars)
    • Other Labels
      • Table OTHER LABEL DEMAND (million dollars)
  • INDUSTRY STRUCTURE
    • General
      • Table US LABEL SALES BY COMPANY, 2012 (million dollars)
    • Market Share
      • Label Stock Producers
      • Label Printers & Converters
    • Competitive Strategies
    • Cost Considerations
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Cooperative Agreements
    • Manufacturing
    • Marketing
    • Distribution
    • Company Profiles
      • Acucote Incorporated
      • Amcor Limited
      • AR Metallizing NV
      • Avery Dennison Corporation
      • Bemis Company Incorporated
      • Brady Corporation
      • CCL Industries Incorporated
      • Cenveo Incorporated
      • Chesapeake Limited
      • Donnelley (RR) & Sons Company
      • Dow Corning Corporation
      • Epsen Hillmer Graphics Company
      • Exxon Mobil Corporation
      • FLEXcon Corporation
      • Fort Dearborn Company
      • Fuji Seal International Incorporated
      • Graphic Packaging Holding Company
      • Green Bay Packaging Incorporated
      • Hammer Packaging Corporation
      • Illinois Tool Works Incorporated
      • Intermec Incorporated
      • International Paper Company
      • Lintec Corporation
      • Loparex BV
      • Mondi Group
      • MPI Label Systems
      • Multi-Color Corporation
      • NewPage Corporation
      • Printpack Incorporated
      • Ritrama SpA
      • Smyth Companies Incorporated
      • Spear USA
      • Spinnaker Coating LLC
      • Standard Register Company
      • Staples Incorporated
      • Stora Enso Oyj
      • Taghleef Industries LLC
      • 3M Company
      • UPM-Kymmene Corporation
      • WS Packaging Group Incorporated
      • Zebra Technologies Corporation
    • Other Companies in the Label Industry

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