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US Consumer Water Treatment Study Complete

Publisher Freedonia Group
Published Nov 04, 2025
Length 239 Pages
SKU # FG20520778

Description

Consumer water treatment system value demand is projected to increase 4.3% per year to $6.1 billion in 2029. Efforts to mitigate tariffs and widespread consumer uncertainty will restrain growth for high value systems that drive value gains.

This report covers the list topic here market by product, technology and regions. Demand is presented in 000 units, US dollars.

Sales by product are presented for:
  • Water conditioners
  • point of entry
  • under-the-sink
  • countertop
  • faucet-mount
  • flow-through
  • other water treatment systems.
Sales by product for the whole-house and point-of-use segments are presented for:
  • Water conditioners
  • point of entry
  • under-the-sink
  • countertop
  • faucet-mount
  • flow-through
  • other water treatment systems.
Sales by market are presented for:
  • Conventional filtration
  • membrane filtration
  • ion-exchange
  • Distillation
  • niche water treatment systems
Sales are presented for 4 US regions: West, Northeast, Midwest, South

Scope of the report:

This report analyzes the scope, size, and growth of the study topic here market, including key trends in products, materials, markets, and regions. Historical data are provided for 2014, 2019, and 2024 for demand, with forecasts for 2029 and 2034. In addition, annual historical and forecast data is provided for selected time series. Data are provided in US dollars and 000 units. Also included is an analysis of key industry players and their US market share.

Table of Contents

239 Pages
1. Executive Summary
2. Short-Term Analysis
Economic Forecast
Short-Term Consumer Water Treatment Industry Trends
3. Overview
Study Scope
Historical Market Trends & Growth Factors
Growth Drivers & Restraints
Annual Consumer Water Treatment System Demand (2014-2024)
Total Consumer Water Treatment Spending (Systems & Consumables)
Demand by Treatment Technology
Treatment Technology Comparison
Demand by System Type (Whole-House vs Point-of-Use)
Inflation & Pricing Trends
4. Factors Impacting Consumer Water Treatment Demand
Trends in Household Water Sources
Competitive Products
Technological Innovations
Programmable Systems
Artificial Intelligence (AI) & Smart Technologies
Wi-Fi & Bluetooth Capability
Electronic Indicators
Brand Awareness & Extension
Sustainability Initiatives
Regulations
Safe Drinking Water Act
Microbial & Disinfection Byproducts Rules
Reduction of Lead in Drinking Water Act
Local Regulation of Water Softeners
Quality Control Organizations
5. Consumer Insights
Price Sensitivity in Home Improvement
Why Consumers Treat Their Water
Home Water Sources
Consumer Perceptions of Tap Water Quality, Taste, & Trust
Impact of Negative Media about Water Quality
Consumer Insights About Various Water Contaminants
Insights on Consumer Water Treatment Ownership
Insights on Recent Buyers of Consumer Water Treatment Systems
Ownership vs. Recent Purchases of Consumer Water Treatment Systems by Type
Retail Trends in Consumer Water Treatment Systems
6. Conventional Water Filtration
Scope & Product Description
Unit, Pricing & Product Mix Trends
Demand by System Type: Point-of-Use vs Point-of-Entry
Product Types
Demand by Type
Activated Carbon Filters
Mechanical Filters
Demand by Region
Market Share & Key Suppliers
7. Ion Exchange Systems
Scope & Product Description
Unit, Pricing & Product Mix Trends
Demand by Region
Market Share & Key Suppliers
8. Membrane Systems (Reverse Osmosis & Ultrafiltration)
Scope & Product Description
Unit, Pricing & Product Mix Trends
Demand by System Type: Point-of-Use vs Point-of-Entry
Product Types
Demand by Membrane Type
Reverse Osmosis
Ultrafiltration & Other Membrane Systems
Demand by Region
Market Share & Key Suppliers
9. Distillation Systems
Scope & Product Description
Unit, Pricing & Product Mix Trends
Demand by System Type: Point-of-Entry vs Point-of-Use
Demand by Region
10. Niche Water Treatment Technologies
Demand by Technology
Demand Outlook
Anti-Scaling Systems
Ultraviolet
Ozone
Demand by System Type
Demand by Region
Key Suppliers
11. Whole-House Consumer Water Treatment Systems
Product Description & Growth Factors
Demand by System Type
Point-of-Entry (POE) Water Purification Systems
Product Description
Demand by Technology
Demand by Region
Suppliers
Water Conditioners
Product Description
Demand by Technology
Demand by Region
Suppliers
Whole-House System Market Share
12. Point-of-Use (POU) Consumer Water Treatment Systems
Scope & Product Description
Demand by System Type
Under-the-Sink Systems
Product Description
Demand by Technology
Demand by Region
Suppliers
Countertop Systems
Product Description
Demand by Technology
Demand by Region
Suppliers
Faucet-Mounted Systems
Product Description
Demand by Technology
Demand by Region
Market Share & Key Suppliers
Flow-Through Systems
Product Description
Demand by Technology
Demand by Region
Market Share & Key Suppliers
Other Point-of-Use Systems
Product Description
Demand by Technology
Demand by Region
Suppliers
Point-of-Use Water Treatment Market Share
13. Water Treatment Consumables
Scope & Product Description
Demand by Product
Replacement Water Filters
Product Description
Units & Value Outlook
Water Softener Salt
Product Description
Units & Value Outlook
Replacement Membranes
Product Description
Units & Value Outlook
Water Treatment Consumables Market Share
14. Regional Trends
Demand by Region
Northeast
Overview
New England
Middle Atlantic
Midwest
Overview
East North Central
West North Central
South
Overview
South Atlantic
East South Central
West South Central
West
Overview
Mountain
Pacific
15. Key Suppliers & Market Share
Industry Composition
Market Share
Mergers & Acquisitions
List of Industry Participants
16. Appendix
Report Details
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Residential Building Construction
Residential Improvements & Repairs
Housing Stock
Housing Completions
List of Tables
1. Executive Summary
2. Short-Term Analysis
Table 2-1. Macroeconomic Indicators, 2024, 2025, 2026, & 2027 (billion 2017 dollars & billion dollars)
Table 2-2. Annual Consumer Water Treatment System Demand by Technology, 2022 – 2026 (million dollars)
Table 2-3. Annual Consumer Water Treatment System Demand by System Type, 2022 – 2026 (million dollars)
3. Overview
Table 3-1. Consumer Water Treatment System Demand, 2014 – 2024 (million dollars & million units)
Table 3-2. Total Consumer Water Treatment Demand: Systems & Consumables, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 3-3. Annual Total Consumer Water Treatment Demand: Systems & Consumables, 2021 – 2028 (million dollars)
Table 3-4. Consumer Water Treatment System Demand by Technology, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 3-5. Annual Consumer Water Treatment System Demand by Technology, 2021 – 2028 (thousand units & million dollars)
Table 3-6. Water Treatment Technology Comparison: Cost, Effectiveness, & Common Uses
Table 3-7. Consumer Water Treatment System Demand by System Type, 2014, 2019, 2024, 2029, & 2034 (million dollars & thousand units)
Table 3-8. Annual Consumer Water Treatment System Demand by System Type, 2021 – 2028 (million dollars & thousand units)
Table 3-9. Whole-House vs Point-of-Use Consumer Water Treatment System Comparison
Table 3-10. Consumer Water Treatment System Prices, 2014, 2019, 2024, 2029, & 2034 (dollars per unit)
Table 3-11. Annual Consumer Water Treatment System Prices, 2021 – 2028 (dollars per unit)
4. Factors Impacting Consumer Water Treatment Demand
Table 4-1. Water Source by Household, 2014, 2019, 2024, 2029, & 2034 (million)
Table 4-2. Bottled Water Production & Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (billion gallons & thousand units)
5. Consumer Insights
Table 5-1. “How Concerned Are You About the Rising Prices of Home Improvement Services?” by Age Group & Household Income, 2025 (% of total respondents)
Table 5-2. “How Concerned Are You About the Rising Prices of Home Improvement Equipment?” by Age Group & Household Income, 2025 (% of total respondents)
Table 5-3. “What is the Source of the Drinking Water Consumed in Your Home?” by Location of Home, 2025 (% of total respondents)
Table 5-4. “What is the Source of the Drinking Water Consumed in Your Home?” by Region, 2025 (% of total respondents)
Table 5-5. “What is the Source of the Drinking Water Consumed in Your Home?” by Whether Respondents Moved Recently or Not, 2025 (% of total respondents)
Table 5-6. “What is the Source of the Drinking Water Consumed in Your Home?” by Type of Housing, 2025 (% of total respondents)
Table 5-7. Opinions on Water Quality at Home & Away from Home, by Gender & Age Group, 2025 (% of total respondents)
Table 5-8. Consumer Attitudes About the Taste of Water, by Gender & Age Group, 2025 (% of total respondents)
Table 5-9. Consumer Awareness of & Concern About Various Water Contaminants, 2025 (% of population)
Table 5-10. Consumer Awareness of & Concern About Fluoride in Water, by Age Group, 2025 (% of population)
Table 5-11. Consumer Awareness of & Concern About PFAS in Water, by Age Group, 2025 (% of population)
Table 5-12. Consumer Awareness of & Concern About Microplastics in Water, by Age Group, 2025 (% of population)
Table 5-13. Consumer Awareness of & Concern About Lead in Water, by Age Group, 2025 (% of population)
Table 5-14. “Does Your Household Own a Water Filter or Other Home Water Treatment System?”, by Age Group, Location, Region, & Type of Housing, 2025 (% of population)
Table 5-15. “In the Past 12 Months, Did You Buy a Water Filter or Other Home Water Treatment System?”, by Age Group, Location, Region, Type of Housing, 2025 (% of population)
Table 5-16. “Which System(s) Do You Own or Did You Buy in the Last 12 Months?”, 2025 (% of population)
Table 5-17. “Where Did You Buy the Water Filter or Other Home Water Treatment System?”, 2025 (% of population that bought a water filter or other home water treatment system in the last 12 months)
6. Conventional Water Filtration
Table 6-1. Conventional Filtration-Based Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 6-2. Conventional Filtration-Based Consumer Water Treatment System Demand by System Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 6-3. Conventional Filtration-Based Consumer Water Treatment System Demand by Product Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 6-4. Conventional Filtration Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
7. Ion Exchange Systems
Table 7-1. Ion Exchange-Based Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 7-2. Ion Exchange-Based Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
8. Membrane Systems (Reverse Osmosis & Ultrafiltration)
Table 8-1. Membrane System Comparison
Table 8-2. Membrane-Based Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 8-3. Membrane-Based Consumer Water Treatment System Demand by System Type, 2014, 2019, 2024, 2029, & 2034 (million dollars & thousand units)
Table 8-4. Membrane-Based Consumer Water Treatment System Demand by Product Type, 2014, 2019, 2024, 2029, & 2034 (million dollars & thousand units)
Table 8-5. Membrane-Based Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
9. Distillation Systems
Table 9-1. Distillation-Based Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 9-2. Distillation-Based Consumer Water Treatment System Demand by System Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 9-3. Distillation-Based Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
10. Niche Water Treatment Technologies
Table 10-1. Niche Consumer Water Treatment System Demand by Technology, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 10-2. Niche Consumer Water Treatment System Demand by System Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 10-3. Niche Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
11. Whole-House Consumer Water Treatment Systems
Table 11-1. Whole-House Consumer Water Treatment System Demand by Type, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 11-2. Point-of-Entry Consumer Water Treatment System Demand by Technology, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 11-3. Point-of-Entry Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 11-4. Selected POE Product Suppliers
Table 11-5. Water Conditional Types: Advantages & Disadvantages
Table 11-6. Consumer Water Conditioner Demand by Technology, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 11-7. Consumer Water Conditioner System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 11-8. Selected Water Softening & Scale Reduction Product Suppliers
12. Point-of-Use (POU) Consumer Water Treatment Systems
Table 12-1. Point-of-Use Consumer Water Treatment System Demand by Type, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 12-2. Under-the-Sink Consumer Water Treatment System Demand by Technology, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 12-3. Under-the-Sink Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 12-4. Selected Under-the-Sink Product Suppliers
Table 12-5. Countertop Consumer Water Treatment System Demand by Technology, 2014, 2019, 2024, 2029, 2034 (thousand units & million dollars)
Table 12-6. Countertop Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 12-7. Selected Countertop Product Suppliers
Table 12-8. Faucet-Mounted Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 12-9. Faucet-Mounted Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 12-10. Flow-Through Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 12-11. Flow-Through Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 12-12. Other Point-of-Use System Types: Key Characteristics
Table 12-13. Other Point-of-Use Consumer Water Treatment System Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
Table 12-14. Other Point-of-Use Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
13. Water Treatment Consumables
Table 13-1. Consumer Water Treatment System Consumable Demand by Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 13-2. Replacement Consumer Water Filter Demand, 2014, 2019, 2024, 2029, & 2034 (million units & million dollars)
Table 13-3. Consumer Water Softener Salt Demand, 2014, 2019, 2024, 2029, & 2034 (million 40-lb bags & million dollars)
Table 13-4. Replacement Consumer Membrane Demand, 2014, 2019, 2024, 2029, & 2034 (thousand units & million dollars)
14. Regional Trends
Table 14-1. Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 14-2. Consumer Water Treatment Regional Trends Overview
Table 14-3. Northeast Consumer Water Treatment System Demand by Subregion & Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 14-4. Midwest Consumer Water Treatment System Demand by Subregion & Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 14-5. South Consumer Water Treatment System Demand by Subregion & Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Table 14-6. West Consumer Water Treatment System Demand by Subregion & Type, 2014, 2024, 2029, & 2034 (million dollars)
15. Key Suppliers & Market Share
Table 15-1. Selected US Consumer Water Treatment System & Consumable Sales by Company, 2024 (million dollars)
Table 15-2. Selected Mergers & Acquisitions
Table 15-3. Selected Industry Participants
16. Appendix
Table 16-1. US Geographic Regions & Subregions
Table 16-2. Relevant Industry Codes
Table 16-3. Relevant HS Codes
Table 16-4. Abbreviations & Acronyms Used in Study
Table 16-5. Macroeconomic Indicators, 2014, 2019, 2024, 2029, & 2034 (billion 2017 dollars)
Table 16-6. Population & Households, 2014, 2019, 2024, 2029, & 2034 (million persons)
Table 16-7. Personal Consumption Expenditures, 2014, 2019, 2024, 2029, & 2034 (billion dollars)
Table 16-8. Residential Building Construction Expenditures, 2014, 2019, 2024, 2029, & 2034 (billion 2017 dollars & billion dollars)
Table 16-9. Residential Improvement & Repair Expenditures, 2014, 2019, 2024, 2029, & 2034 (billion 2017 dollars & billion dollars)
Table 16-10. Housing Stock by Type, 2014, 2019, 2024, 2029, & 2034 (million units)
Table 16-11. New Housing Indicators, 2014, 2019, 2024, 2029, & 2034 (thousand units)
List of Figures
1. Executive Summary
Figure 1-1. US Consumer Water Treatment Systems Market
2. Short-Term Analysis
Figure 2-1. Consumer Water Treatment System Demand, 2022 – 2026 (% annual change)
3. Overview
Figure 3-1. Consumer Water Treatment Demand, 2000 – 2024 (million dollars)
Figure 3-2. Total Consumer Water Treatment Demand: Systems & Consumables, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 3-3. Consumer Water Treatment System Value & Volume Demand Share by Treatment Technology, 2024 (thousand units & million dollars)
Figure 3-4. Consumer Water Treatment System Prices, 2014, 2019, 2024, 2029, & 2034 (dollars per unit)
4. Factors Impacting Consumer Water Treatment Demand
Figure 4-1. Programmable Systems: Product Example
Figure 4-2. Brita PRO Product Example
5. Consumer Insights
6. Conventional Water Filtration
Figure 6-1. Conventional Filtration: Product Example
Figure 6-2. Conventional Consumer Water Filtration System Market Share by Company, 2024 (million dollars)
7. Ion Exchange Systems
Figure 7-1. Ion Exchange Consumer Water Treatment Systems: Product Examples
Figure 7-2. Ion Exchange Consumer Water Treatment System Market Share by Company, 2024 (million dollars)
8. Membrane Systems (Reverse Osmosis & Ultrafiltration)
Figure 8-1. Membrane-Based Consumer Water Treatment Systems: Product Examples
Figure 8-2. Membrane-Based Consumer Water Treatment System Market Share by Company, 2024 (million dollars)
9. Distillation Systems
Figure 9-1. Distillation-Based Consumer Water Treatment Systems: Product Example
10. Niche Water Treatment Technologies
11. Whole-House Consumer Water Treatment Systems
Figure 11-1. Whole-House Consumer Water Treatment System Demand by Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 11-2. Point-of-Entry (POE) Water Treatment Systems: Product Example
Figure 11-3. Point-of-Entry Consumer Water Treatment System Demand by Technology, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 11-4. Whole-House Consumer Water Treatment System Market Share by Company, 2024 (million dollars)
12. Point-of-Use (POU) Consumer Water Treatment Systems
Figure 12-1. Point-of-Use Consumer Water Treatment System Demand by Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 12-2. Under-the-Sink Product Example: iSpring Water Systems
Figure 12-3. Countertop Water Treatment System Types: Product Examples
Figure 12-4. Faucet-Mounted Systems: Product Example
Figure 12-5. Faucet-Mounted Consumer Water Treatment System Market Share by Company, 2024 (million dollars)
Figure 12-6. Flow-Through Systems: Product Example
Figure 12-7. Flow-Through Consumer Water Treatment System Market Share by Company, 2024 (million dollars)
Figure 12-8. Point-of-Use Consumer Water Treatment System Market Share by Company, 2024 (million dollars)
13. Water Treatment Consumables
Figure 13-1. Consumer Water Treatment System Consumable Demand by Type, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 13-2. Replacement Water Filters: Product Example
Figure 13-3. Water Softener Salt: Product Example
Figure 13-4. Replacement Membranes: Product Example
Figure 13-5. Consumer Water Treatment Consumables Market Share by Company, 2024 (billion dollars)
14. Regional Trends
Figure 14-1. Consumer Water Treatment System Demand by Region, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 14-2. Northeast: Consumer Water Treatment System: Market Position
Figure 14-3. Northeast Consumer Water Treatment System Demand by Subregion, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 14-4. Midwest Consumer Water Treatment System: Market Position
Figure 14-5. Midwest Consumer Water Treatment System Demand by Subregion, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 14-6. South Consumer Water Treatment System: Market Position
Figure 14-7. South Consumer Water Treatment System Demand by Subregion, 2014, 2019, 2024, 2029, & 2034 (million dollars)
Figure 14-8. West Consumer Water Treatment System: Market Position
Figure 14-9. West Consumer Water Treatment System Demand by Subregion, 2014, 2019, 2024, 2029, & 2034 (million dollars)
15. Key Suppliers & Market Share
Figure 15-1. US Consumer Water Treatment Systems & Consumables Market Share by Company, 2024 (billion dollars)
Figure 15-2. US Consumer Water Treatment Systems Market: Leading Supplier, 2024
Figure 15-3. US Consumer Water Treatment Systems Market: Second Leading Supplier, 2024
Figure 15-4. US Consumer Water Treatment Systems Market: Third Leading Supplier, 2024
Figure 15-5. US Consumer Water Treatment Systems Market: Fourth Leading Supplier, 2024
Figure 15-6. US Consumer Water Treatment Systems Market: Fifth Leading Supplier, 2024
16. Appendix

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