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US Beverage Packaging Consumer Insights

Publisher Freedonia Group
Published Jan 31, 2023
Length 61 Pages
SKU # FG17627090

Description

US Beverage Packaging Consumer Insights

Consumer beverage shopping habits are evolving, most notably via online shopping, but also affected by work-from-home habits, on-the-go patterns, and sustainability preferences. Therefore, an analysis of consumer trends can give insight to ways in which packaging can present opportunities, through additional sales, marketing initiatives, and product innovations.

This report contains analysis and data-driven discussions relating to beverage packaging, including a look at COVID-19 pandemic era health and shopping trends, sustainability views, and beverage shopping habits, behaviors, and attitudes.

This report includes analysis, data, trends, and customized cross tabs using two survey resources:
  •  data from The Freedonia Group’s proprietary national online survey conducted in April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August-September 2021, October-November 2021, November-December 2021, February 2022, May 2022. August 2022, and November 2022
  •  data from syndicated national consumer survey results from MRI-Simmons Spring 2022 Report
This study examines consumer insights and trends in the US regarding beverage packaging. Survey data display historical trends and consumer sentiment with pandemic-era highlights for 2020-2022. Beverage retail sales are also presented, with an analytical overview, historical data from 2015 and forecasts through 2026. Survey responses in this study reveal consumer trends in beverage packaging, including sustainability views, beverage packaging priorities, and preferences by beverage packaging type, materials, and size. Additionally, consumer insights are analyzed for online shopping habits and work-from-home trends as well as pandemic-related concerns and changes in wellbeing that could affect interest in different types of beverages or beverages packaged in different forms. Consumer opinions on the topics above are analyzed by gender, age group, presence of minor children at home, urban/suburban/rural location, and household income.

Table of Contents

61 Pages
  • Introduction
    • Total Beverage Sales Will Continue to Rise in 2022
    • Food & Beverage Sales Shift Back to Food Retail During Pandemic
    • Retail Beverage Sales: Historical Trends (2015-2021)
    • Retail Beverage Sales: Forecast to 2026
    • Concerns about COVID-19 Exposure Remain
    • Negative Personal Effects of the Pandemic
    • Boosted Online Grocery Shopping Activity Continuing in 2022
    • Work-From-Home Trends
    • Beverage Shopping Habits
    • Eco-Friendly: Preferred Packaging Characteristic
    • Sustainable Beverage Packaging Buying Habits
    • Recycling Attitudes & Environmental Responsibility
    • Recycling Skepticism
    • Sustainability Views by Material
    • Concern About Chemicals in Packaging
    • Importance of Packaging
    • Protection: Preferred Packaging Characteristic
    • Beverage Packaging Priorities
    • Ready-To-Drink Beverage Purchasing By Packaging Type
    • Ready-To-Drink Beverage Purchasing By Size of Packaging
  • More Detailed Packaging Industry Coverage Available

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