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Pet Supplements: United States

Publisher Freedonia Focus Reports
Published Sep 30, 2024
Length 29 Pages
SKU # FFO19208131

Description

Pet Supplements: United States

This report forecasts US pet supplement retail sales in nominal US dollars for 2024-2028. To illustrate historical trends, total retail sales are provided in an annual series from 2018-2023.

This report examines the US market for nutritional supplements for pets – primarily dogs, cats, birds, small mammals, and reptiles, collectively. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The primary focus is on products for dogs and cats, which account for a large preponderance of US retail sales, but coverage also extends to other types of companion animals.

Specifically excluded are: pet foods marketed as complete and balanced diets, including those featuring novel functional ingredients; functional treats – products with functional benefits due to nutritional supplement-based ingredients but marketed primarily as treats (covered in Packaged Facts’ Pet Treats and Chews in the US); supplements for equines; supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.

Freedonia quantifies trends in various measures of growth and volatility. Growth (or decline) expressed as an average annual growth rate (AAGR) is the least squares growth rate, which takes into account all available datapoints over a period. Growth calculated as a compound annual growth rate (CAGR) employs, by definition, only the first and last datapoints over a period. The CAGR is used to describe forecast growth, defined as the expected trend beginning in the base year and ending in the forecast year. Readers are encouraged to consider historical volatility when assessing particular annual values along the forecast trend, including in the forecast year.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 325411 Medicinal and Botanical Manufacturing
  • 325412 Pharmaceutical Preparation Manufacturing
  • 541940 Veterinary Services

Table of Contents

29 Pages
HIGHLIGHTS
MARKET OVERVIEW
Market Size
Pet Supplement Sales Top $2.7 Billion
Pet Supplement Sales by Channel
Products for Dogs Dominate Pet Supplement Sales
Pet Supplements’ Health & Wellness Role Drives Sales Growth
Pet Obesity & Aging Pets Contribute to Health Concerns
Pets’ Impact on Human Health
Pet Supplements Compete with Pet Food on Health & Wellness
Mobility, Skin/Coat Health Top Conditions Treated by Supplements
Economy’s Impact on Pet Owner Spending Mindset
Impact on Pet Supplements Spending
Pets Central to Home Life
Pet Owner Interest in CBD Supplements Levels Off
CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
Veterinarians Have Potential to Impact Supplement Purchasers
Sources of Pet Care Information Vary by Generation
Pet Supplement Regulation
FDA & AAFCO Monitor Pet Supplements
National Animal Supplement Council
The AVMA & Pet Supplements
Regulating CBD
Marketing & New Product Trends
Wellness-Focused Supplements to the Fore
Probiotics Linked to More Than Digestive Support
Supplements Target Longevity
Lifestage-Specific Supplements
Joint Health Supplements
Omegas & Fish Oil Supplements
Allergy/Skin & Coat Supplements
Calming Aids & Anxiety Support Supplements
Veterinary Formulations
Natural Supplements
CBD Offers More Than Just Anxiety Treatment
Alternative Formats
Cat Supplements Offer More Than Hairball Relief
Laying the Groundwork for Obesity Supplement
Supplements for Other Pets
Retail Trends
Internet Ahead of Brick-&-Mortar Use in Pet Supplement Purchasing
Top Online Marketers
Pet Supplement Merchandising in Pet Specialty Retailers
Mass-Market & Farm & Feed Channels
Consumer Trends
Consumer Purchasing, Buying Habits, & Attitudes
Demographic Trends
Opportunities
Overall Health & Wellness a Prime Motivator
Condition-Specific Supplements Retain Appeal
Probiotic/Immune Products Benefit from Wellness Link
Senior Pets Have Specific Health Needs
Omnichannel Marketing
Getting More Veterinarians on Board
Science-Based Supplements
INDUSTRY STRUCTURE
Competitive Overview
Marketers Rely on Product Positioning to Differentiate Supplements
Pet Supplement Channel Lines in the Omnimarket Era
Pet Owner Brand Preference
Mergers, Acquisitions, & Investments
Pet Supplements Market Expansion & Accolades
Five Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | US Pet Supplement Retail Sales, 2018 - 2028 (US$ mil)
Table 1 | US Pet Supplement Retail Sales, 2018 - 2028 (US$ mil)
Figure 2 | US Pet Supplement Retail Sales by Channel, 2023 (%)
Figure 3 | US Pet Supplement Retail Sales by Animal Type, 2023 (%)
Table 2 | NAICS & SIC Codes Related to Pet Supplements

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