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Energy Drinks: United States

Publisher Freedonia Focus Reports
Published Jun 30, 2024
Length 23 Pages
SKU # FFO19039568

Description

Energy Drinks: United States


This report forecasts to 2028 US energy drink retail sales in nominal US dollars. Total retail sales are segmented by product in terms of: shelf-stable energy drinks non-aseptic, shelf-stable energy shots, shelf-stable energy drink mixes, and liquid energy drink mixes.

To illustrate historical trends, total retail sales and the various segments are provided for 2016, 2019, 2020, 2021, 2022, and 2023.

This report focuses on the market for energy drink products sold to consumers in the US via retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct sales channels like online and mail order. Alcoholic beverages are excluded from this report.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 311411 Frozen Fruit, Juice, & Vegetable Mfg
  • 311511 Fluid Milk Mfg
  • 311920 Coffee & Tea Mfg
  • 312111 Soft Drink Mfg
  • 312112 Bottled Water Mfg
  • 424490 Other Grocery & Related Products Merchant Wholesalers

Table of Contents

23 Pages
HIGHLIGHTS
MARKET SIZE
Category & Segment Sales
Convenience Stores Maintain Post-Pandemic Recovery
CONSUMER INSIGHTS
Low Penetration for Energy Drinks Especially
Drinks Dominate, Shots Remain Smaller Niche
Energy Drinkers Tend to Consume More Units
BEVERAGE TRENDS
Healthier+
Reduced or Zero Sugar
Responsible New Product Development
Ignite the Senses
Target Gamers
Cocktail Influence
Private Label Still Outperforming National Brands
ENERGY & SPORTS FUNCTIONS
KEY OPPORTUNITIES
Healthier+
Ignite the Senses
Target Gamers
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Energy Drink Retail Sales, 2023 - 2028
Figure 2 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ bil)
Table 1 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (US$ mil)
Figure 3 | US Energy Drink Retail Sales by Product; 2016, 2019 - 2023, 2028 (%)
Table 2 | US Consumption Rates for Energy Drinks & Shots, 2013 - 2023 (% of adults)
Table 3 | Forms of Energy Drinks & Shots Drunk, 2013 - 2023 (% of adults that drink energy drinks/shots)
Table 4 | Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2023 (% of adults that drink energy drinks/shots & sports drinks)
Table 5 | NAICS & SIC Codes Related to Energy Drinks

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