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Consumer Financial Service Trends: United States

Publisher Freedonia Focus Reports
Published Nov 01, 2025
Length 39 Pages
SKU # FFO20610978

Description

This report provides US consumer financial service trends in real 2022 US dollars for 2016, 2019, and 2022. The data is provided by category in terms of:before-tax family income,family net worth,family assets (financial and nonfinancial),family debt (distributed by purposed of debt and by debt institution)

The data in this report are primarily from the Survey of Consumer Finances (SCF), which is a survey of US families conducted every three years and sponsored by the Board of Governors of the Federal Reserve System with the cooperation of the US Department of the Treasury.

According to the SCF, a household unit is separated into a primary economic unit (PEU) – the family – and everyone else in the household. The PEU is intended to be the economically dominant single individual or couple and other individuals in the household financially interdependent with the economically dominant individual or couple. The survey also designated a reference person within the PEU to organize the data consistently. For example, the age and educational classifications assigned to families in the survey describe the age and education of the reference person.

This report also includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,501, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. A full outline of report items by page is available in the Table of Contents

Related NAICS Codes

  • 522110 Commercial Banking
  • 522120 Savings Institutions
  • 522210 Credit Card Issuing
  • 522220 Sales Financing
  • 522292 Real Estate Credit
  • 522293 International Trade Financing
  • 522294 Secondary Market Financing
  • 522298 All Other Nondepository Credit Intermediation
  • 522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities

Table of Contents

39 Pages
HIGHLIGHTS
MARKET OVERVIEW
Consumer Trends
Key Economic Indicators
Regulatory Factors & Interest Rate Policy
Income Trends
Net Worth Trends
Family Asset Trends
Family Debt Trends
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Freedonia Methodology
Resources
LIST OF TABLES & FIGURES
Table 1 | US Survey: Price Concerns & Purchasing Patterns, 2025 (% of respondents)
Figure 1 | US Survey: Banking & Financial Services Acquired in Last 12 Months, 2025 (% of population)
Figure 2 | US Survey: Banking & Financial Services Currently Have Personally or Jointly, 2025 (% of population)
Figure 3 | US Survey: Total Credit Card Average Monthly Expenditure, 2025 (% of population)
Table 2 | Key Indicators for US Consumer Financial Service Trends; 2019, 2024, 2029
Table 3 | US Average Before-Tax Family Income; 2016, 2019, 2022 (2022US$ 000)
Table 4 | US Average Family Net Worth; 2016, 2019, 2022 (2022US$ 000)
Table 5 | US Value of Financial Assets of All Families Distributed by Type of Asset; 2016, 2019, 2022 (%)
Table 6 | US Value of Nonfinancial Assets of All Families Distributed by Type of Asset; 2016, 2019, 2022 (%)
Table 7 | US Amount of Debt of All Families Distributed by Purpose of Debt; 2016, 2019, 2022 (%)
Table 8 | US Amount of Debt of All Families Distributed by Debt Institution; 2016, 2019, 2022 (%)
Table 9 | NAICS & SIC Codes Related to Consumer Financial Services

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