Digital Signage Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
Description
Growth Factors of Digital Signage Market
The Digital signage market size was valued at USD 19.78 billion in 2018, and the market is now projected tgrow USD 35.94 billion in 2026 exhibiting a CAGR of 7.8% during the forecast period of 2019-2026.
The rising cases of the COVID-19 pandemic affected the market for digital signage because the pace of investments and projects slowed down. IT companies using Digital Signage were impacted, especially sectors like retail and services, transportation, and hospitality where adoption has been high. Yet, the crisis pushed forward touchless and dynamic content initiatives in healthcare/essential retail for real-time information-sharing. When the operations of businesses were resumed, there was the need tembrace digital signage for the posting of messages such as new policies, for marketing, and tincorporate the new behaviors of the customers. This observation underscored how the market is the key driver that defines post-pandemic economic rebound.
Interactive digital signs have established relationships between content owners and audiences because of the improvements in the changeable hardware and software. This was helped by a steady decline in costs of the digital display hardware which has driven the adoption even further. Large sums of money are being spent in the modern world taddress various opportunities in engagement and organization communication necessities, and digital signage solutions are nexceptions. This is made possible by the capacity of digital signage tpresent timely, interactive content within different industries. These factors are believed tdrive the growth of the digital signage market as follows.
The interactive and AI incorporated digital signage are seeing an upward trend as the market continues texpand for its applications. Technological developments including high-resolution screens 4K and 8K, and OLED have improved on display in twin. That is, IoT connectivity together with cloud solutions is now allowing for immediate content updating and remote controlling of digital signage systems. Sustainability standards are emerging in the direction of deciding on technique that is energies aver and environment friendly tuse for signage. At the same time, players of such industries as retailing, healthcare, and transportation are increasing using digital signage for enhanced information and advertising purposes.
Comprehensive Analysis of Digital Signage Market
The Digital signage market growth is rising at an exponential rate due tits market segmentation. This market expansion rightly provides a thorough market breakdown near tthe industry considering the leading supply and demand forces. These segmentations are methodically segregated by component analysis, by deployment analysis, by location analysis, by product type analysis and by industry vertical. By component analysis includes hardware, content, software, and services. By deployment analysis includes cloud and on-premise. By location analysis includes indoor and outdoor digital signage solutions. By product type analysis includes videwalls, kiosks, billboards, digital posters, and others. By industry vertical includes retail, hospitality, corporate, transportation, education, healthcare, sports and entertainment, and others.
The North America region lead the Digital signage market share by benefitting a market size of USD 8.32 billion in 2018 due tits high adoption of cutting-edge technology.
The top players in the markets have a central responsibility in the information & communication technology industry tbe sure of industrial prospectus development and testablish the market norms. These players include, Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., and Omnivex Corporation these market players provide a level-playing competitive landscape.
In June 2021, Sony Corporation launched the BZ35J and BZ30J 4K HDR BRAVIA displays tcater thigh-end and mid-range B2B market demands with customizable and optimized solutions.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2015-2026
Base Year 2018
Forecast Period 2019-2026
Historical Period 2015-2017
Unit Value (USD billion)
Segmentation By Component
Hardware
Software
Content
Services
By Deployment
On-Premise
Cloud
By Location
Indoor
Outdoor
By Product Type
VideWalls
Digital Posters
Kiosks
Billboards
Others
By Industry Vertical
Retail
Corporate
Hospitality
Transportation
Education
Healthcare
Sports and Entertainment
Others
By Region
North America (U.S. and Canada)
Europe (U.K., Germany, France, Scandinavia, and Rest of Europe)
Asia-Pacific (Japan, China, India, Southeast Asia, and Rest of Asia-Pacific)
Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)
Latin America (Brazil, Mexico, and Rest of Latin America)
The Digital signage market size was valued at USD 19.78 billion in 2018, and the market is now projected tgrow USD 35.94 billion in 2026 exhibiting a CAGR of 7.8% during the forecast period of 2019-2026.
The rising cases of the COVID-19 pandemic affected the market for digital signage because the pace of investments and projects slowed down. IT companies using Digital Signage were impacted, especially sectors like retail and services, transportation, and hospitality where adoption has been high. Yet, the crisis pushed forward touchless and dynamic content initiatives in healthcare/essential retail for real-time information-sharing. When the operations of businesses were resumed, there was the need tembrace digital signage for the posting of messages such as new policies, for marketing, and tincorporate the new behaviors of the customers. This observation underscored how the market is the key driver that defines post-pandemic economic rebound.
Interactive digital signs have established relationships between content owners and audiences because of the improvements in the changeable hardware and software. This was helped by a steady decline in costs of the digital display hardware which has driven the adoption even further. Large sums of money are being spent in the modern world taddress various opportunities in engagement and organization communication necessities, and digital signage solutions are nexceptions. This is made possible by the capacity of digital signage tpresent timely, interactive content within different industries. These factors are believed tdrive the growth of the digital signage market as follows.
The interactive and AI incorporated digital signage are seeing an upward trend as the market continues texpand for its applications. Technological developments including high-resolution screens 4K and 8K, and OLED have improved on display in twin. That is, IoT connectivity together with cloud solutions is now allowing for immediate content updating and remote controlling of digital signage systems. Sustainability standards are emerging in the direction of deciding on technique that is energies aver and environment friendly tuse for signage. At the same time, players of such industries as retailing, healthcare, and transportation are increasing using digital signage for enhanced information and advertising purposes.
Comprehensive Analysis of Digital Signage Market
The Digital signage market growth is rising at an exponential rate due tits market segmentation. This market expansion rightly provides a thorough market breakdown near tthe industry considering the leading supply and demand forces. These segmentations are methodically segregated by component analysis, by deployment analysis, by location analysis, by product type analysis and by industry vertical. By component analysis includes hardware, content, software, and services. By deployment analysis includes cloud and on-premise. By location analysis includes indoor and outdoor digital signage solutions. By product type analysis includes videwalls, kiosks, billboards, digital posters, and others. By industry vertical includes retail, hospitality, corporate, transportation, education, healthcare, sports and entertainment, and others.
The North America region lead the Digital signage market share by benefitting a market size of USD 8.32 billion in 2018 due tits high adoption of cutting-edge technology.
The top players in the markets have a central responsibility in the information & communication technology industry tbe sure of industrial prospectus development and testablish the market norms. These players include, Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., and Omnivex Corporation these market players provide a level-playing competitive landscape.
In June 2021, Sony Corporation launched the BZ35J and BZ30J 4K HDR BRAVIA displays tcater thigh-end and mid-range B2B market demands with customizable and optimized solutions.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2015-2026
Base Year 2018
Forecast Period 2019-2026
Historical Period 2015-2017
Unit Value (USD billion)
Segmentation By Component
Hardware
Software
Content
Services
By Deployment
On-Premise
Cloud
By Location
Indoor
Outdoor
By Product Type
VideWalls
Digital Posters
Kiosks
Billboards
Others
By Industry Vertical
Retail
Corporate
Hospitality
Transportation
Education
Healthcare
Sports and Entertainment
Others
By Region
North America (U.S. and Canada)
Europe (U.K., Germany, France, Scandinavia, and Rest of Europe)
Asia-Pacific (Japan, China, India, Southeast Asia, and Rest of Asia-Pacific)
Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)
Latin America (Brazil, Mexico, and Rest of Latin America)
Table of Contents
160 Pages
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Approach
- 1.3. Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Drivers, Restraints and Opportunities
- 3.2. Emerging Trends
- 4. Key Insights
- 4.1. Macro and Micro Economic Indicators
- 4.2. Consolidated SWOT Analysis of Key Players
- 5. Global Digital Signage Market Analysis, Insights and Forecast, 2015-2026
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecasts
- 5.2.1. By Component (Value)
- 5.2.1.1. Hardware
- 5.2.1.2. Content
- 5.2.1.3. Software
- 5.2.1.4. Services
- 5.2.2. By Deployment (Value)
- 5.2.2.1. Cloud
- 5.2.2.2. On-Premise
- 5.2.3. By Location (Value)
- 5.2.3.1. Indoor
- 5.2.3.2. Outdoor
- 5.2.4. By Product Type (Value)
- 5.2.4.1. Video Walls
- 5.2.4.2. Digital Posters
- 5.2.4.3. Kiosks
- 5.2.4.4. Billboards
- 5.2.4.5. Others
- 5.2.5. By Industry Vertical (Value)
- 5.2.5.1. Retail
- 5.2.5.2. Corporate
- 5.2.5.3. Hospitality
- 5.2.5.4. Transportation
- 5.2.5.5. Education
- 5.2.5.6. Healthcare
- 5.2.5.7. Sports and Entertainment
- 5.2.5.8. Others
- 5.2.6. By Geography (Value)
- 5.2.6.1. North America
- 5.2.6.2. Europe
- 5.2.6.3. Asia Pacific
- 5.2.6.4. Middle East and Africa
- 5.2.6.5. Latin America
- 6. North America Digital Signage Market Analysis, Insights and Forecast, 2015-2026
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecasts
- 6.2.1. By Component (Value)
- 6.2.1.1. Hardware
- 6.2.1.2. Content
- 6.2.1.3. Software
- 6.2.1.4. Services
- 6.2.2. By Deployment (Value)
- 6.2.2.1. Cloud
- 6.2.2.2. On-Premise
- 6.2.3. By Location (Value)
- 6.2.3.1. Indoor
- 6.2.3.2. Outdoor
- 6.2.4. By Product Type (Value)
- 6.2.4.1. Video Walls
- 6.2.4.2. Digital Posters
- 6.2.4.3. Kiosks
- 6.2.4.4. Billboards
- 6.2.4.5. Others
- 6.2.5. By Industry Vertical (Value)
- 6.2.5.1. Retail
- 6.2.5.2. Corporate
- 6.2.5.3. Hospitality
- 6.2.5.4. Transportation
- 6.2.5.5. Education
- 6.2.5.6. Healthcare
- 6.2.5.7. Sports and Entertainment
- 6.2.5.8. Others
- 6.2.6. By Country (Value)
- 6.2.6.1. United States
- 6.2.6.2. Canada
- 7. Europe Digital Signage Market Analysis, Insights and Forecast, 2015-2026
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecasts
- 7.2.1. By Component (Value)
- 7.2.1.1. Hardware
- 7.2.1.2. Content
- 7.2.1.3. Software
- 7.2.1.4. Services
- 7.2.2. By Deployment (Value)
- 7.2.2.1. Cloud
- 7.2.2.2. On-Premise
- 7.2.3. By Location (Value)
- 7.2.3.1. Indoor
- 7.2.3.2. Outdoor
- 7.2.4. By Product Type (Value)
- 7.2.4.1. Video Walls
- 7.2.4.2. Digital Posters
- 7.2.4.3. Kiosks
- 7.2.4.4. Billboards
- 7.2.4.5. Others
- 7.2.5. By Industry Vertical (Value)
- 7.2.5.1. Retail
- 7.2.5.2. Corporate
- 7.2.5.3. Hospitality
- 7.2.5.4. Transportation
- 7.2.5.5. Education
- 7.2.5.6. Healthcare
- 7.2.5.7. Sports and Entertainment
- 7.2.5.8. Others
- 7.2.6. By Country (Value)
- 7.2.6.1. U.K.
- 7.2.6.2. Germany
- 7.2.6.3. France
- 7.2.6.4. Scandinavia
- 7.2.6.5. Rest of Europe
- 8. Asia Pacific Digital Signage Market Analysis, Insights and Forecast, 2015-2026
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecasts
- 8.2.1. By Component (Value)
- 8.2.1.1. Hardware
- 8.2.1.2. Content
- 8.2.1.3. Software
- 8.2.1.4. Services
- 8.2.2. By Deployment (Value)
- 8.2.2.1. Cloud
- 8.2.2.2. On-Premise
- 8.2.3. By Location (Value)
- 8.2.3.1. Indoor
- 8.2.3.2. Outdoor
- 8.2.4. By Product Type (Value)
- 8.2.4.1. Video Walls
- 8.2.4.2. Digital Posters
- 8.2.4.3. Kiosks
- 8.2.4.4. Billboards
- 8.2.4.5. Others
- 8.2.5. By Industry Vertical (Value)
- 8.2.5.1. Retail
- 8.2.5.2. Corporate
- 8.2.5.3. Hospitality
- 8.2.5.4. Transportation
- 8.2.5.5. Education
- 8.2.5.6. Healthcare
- 8.2.5.7. Sports and Entertainment
- 8.2.5.8. Others
- 8.2.6. By Country (Value)
- 8.2.6.1. China
- 8.2.6.2. Japan
- 8.2.6.3. India
- 8.2.6.4. South East Asia
- 8.2.6.5. Rest of APAC
- 9. Middle East and Africa Digital Signage Market Analysis, Insights and Forecast, 2015-2026
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecasts
- 9.2.1. By Component (Value)
- 9.2.1.1. Hardware
- 9.2.1.2. Content
- 9.2.1.3. Software
- 9.2.1.4. Services
- 9.2.2. By Deployment (Value)
- 9.2.2.1. Cloud
- 9.2.2.2. On-Premise
- 9.2.3. By Location (Value)
- 9.2.3.1. Indoor
- 9.2.3.2. Outdoor
- 9.2.4. By Product Type (Value)
- 9.2.4.1. Video Walls
- 9.2.4.2. Digital Posters
- 9.2.4.3. Kiosks
- 9.2.4.4. Billboards
- 9.2.4.5. Others
- 9.2.5. By Industry Vertical (Value)
- 9.2.5.1. Retail
- 9.2.5.2. Corporate
- 9.2.5.3. Hospitality
- 9.2.5.4. Transportation
- 9.2.5.5. Education
- 9.2.5.6. Healthcare
- 9.2.5.7. Sports and Entertainment
- 9.2.5.8. Others
- 9.2.6. By Country (Value)
- 9.2.6.1. GCC
- 9.2.6.2. South Africa
- 9.2.6.3. Rest of MEA
- 10. Latin America Digital Signage Market Analysis, Insights and Forecast, 2015-2026
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecasts
- 10.2.1. By Component (Value)
- 10.2.1.1. Hardware
- 10.2.1.2. Content
- 10.2.1.3. Software
- 10.2.1.4. Services
- 10.2.2. By Deployment (Value)
- 10.2.2.1. Cloud
- 10.2.2.2. On-Premise
- 10.2.3. By Location (Value)
- 10.2.3.1. Indoor
- 10.2.3.2. Outdoor
- 10.2.4. By Product Type (Value)
- 10.2.4.1. Video Walls
- 10.2.4.2. Digital Posters
- 10.2.4.3. Kiosks
- 10.2.4.4. Billboards
- 10.2.4.5. Others
- 10.2.5. By Industry Vertical (Value)
- 10.2.5.1. Retail
- 10.2.5.2. Corporate
- 10.2.5.3. Hospitality
- 10.2.5.4. Transportation
- 10.2.5.5. Education
- 10.2.5.6. Healthcare
- 10.2.5.7. Sports and Entertainment
- 10.2.5.8. Others
- 10.2.6. By Country (Value)
- 10.2.6.1. Brazil
- 10.2.6.2. Mexico
- 10.2.6.3. Rest of LATAM
- 11. Competition Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Recent Developments
- 12. Global Digital Signage Market Revenue Share Analysis, By Key Players, 2018
- 13. Company Profile (Provided for Top 10 Major Companies Identified at Global Level)
- 13.1. Samsung Electronics
- 13.1.1. Overview
- 13.1.2. Description
- 13.1.3. Product Portfolio
- 13.1.4. Financials (Data as available in public domain and/or on paid databases)
- 13.2. Daktronics
- 13.2.1. Overview
- 13.2.2. Description
- 13.2.3. Product Portfolio
- 13.2.4. Financials (Data as available in public domain and/or on paid databases)
- 13.3. Exceptional 3D
- 13.3.1. Overview
- 13.3.2. Description
- 13.3.3. Product Portfolio
- 13.3.4. Financials (Data as available in public domain and/or on paid databases)
- 13.4. LG Electronics
- 13.4.1. Overview
- 13.4.2. Description
- 13.4.3. Product Portfolio
- 13.4.4. Financials (Data as available in public domain and/or on paid databases)
- 13.5. Panasonic Corporation
- 13.5.1. Overview
- 13.5.2. Description
- 13.5.3. Product Portfolio
- 13.5.4. Financials (Data as available in public domain and/or on paid databases)
- 13.6. Sony Corporation
- 13.6.1. Overview
- 13.6.2. Description
- 13.6.3. Product Portfolio
- 13.6.4. Financials (Data as available in public domain and/or on paid databases)
- 13.7. Leyard Optoelectronic Co., Ltd.
- 13.7.1. Overview
- 13.7.2. Description
- 13.7.3. Product Portfolio
- 13.7.4. Financials (Data as available in public domain and/or on paid databases)
- 13.8. Scala
- 13.8.1. Overview
- 13.8.2. Description
- 13.8.3. Product Portfolio
- 13.8.4. Financials (Data as available in public domain and/or on paid databases)
- 13.9. EInk Holdings Inc.
- 13.9.1. Overview
- 13.9.2. Description
- 13.9.3. Product Portfolio
- 13.9.4. Financials (Data as available in public domain and/or on paid databases)
- 13.10. Deepsky Corporation Ltd.
- 13.10.1. Overview
- 13.10.2. Description
- 13.10.3. Product Portfolio
- 13.10.4. Financials (Data as available in public domain and/or on paid databases)
- 13.11. Omnivex Corporation
- 13.11.1. Overview
- 13.11.2. Description
- 13.11.3. Product Portfolio
- 13.11.4. Financials (Data as available in public domain and/or on paid databases)
- 13.12. KeyWest Technology, Inc
- 13.12.1. Overview
- 13.12.2. Description
- 13.12.3. Product Portfolio
- 13.12.4. Financials (Data as available in public domain and/or on paid databases)
- 13.13. ADFlow Networks
- 13.13.1. Overview
- 13.13.2. Description
- 13.13.3. Product Portfolio
- 13.13.4. Financials (Data as available in public domain and/or on paid databases)
- 13.14. NEC Display Solutions,
- 13.14.1. Overview
- 13.14.2. Description
- 13.14.3. Product Portfolio
- 13.14.4. Financials (Data as available in public domain and/or on paid databases)
- 13.15. Winmate Communication, Inc
- 13.15.1. Overview
- 13.15.2. Description
- 13.15.3. Product Portfolio
- 13.15.4. Financials (Data as available in public domain and/or on paid databases)
- 13.16. BARCO
- 13.16.1. Overview
- 13.16.2. Description
- 13.16.3. Product Portfolio
- 13.16.4. Financials (Data as available in public domain and/or on paid databases)
- 13.17. Goodview Electronics
- 13.17.1. Overview
- 13.17.2. Description
- 13.17.3. Product Portfolio
- 13.17.4. Financials (Data as available in public domain and/or on paid databases)
- 13.18. Delta Electronics, Inc.
- 13.18.1. Overview
- 13.18.2. Description
- 13.18.3. Product Portfolio
- 13.18.4. Financials (Data as available in public domain and/or on paid databases)
- 13.19. Christie Digital Systems USA, Inc.
- 13.19.1. Overview
- 13.19.2. Description
- 13.19.3. Product Portfolio
- 13.19.4. Financials (Data as available in public domain and/or on paid databases)
- 13.20. Intuiface
- 13.20.1. Overview
- 13.20.2. Description
- 13.20.3. Product Portfolio
- 13.20.4. Financials (Data as available in public domain and/or on paid databases)
- 13.21. BenQ
- 13.21.1. Overview
- 13.21.2. Description
- 13.21.3. Product Portfolio
- 13.21.4. Financials (Data as available in public domain and/or on paid databases)
- 13.22. Ucview Media, Inc.
- 13.22.1. Overview
- 13.22.2. Description
- 13.22.3. Product Portfolio
- 13.22.4. Financials (Data as available in public domain and/or on paid databases)
- 13.23. Hewlett-Packard Company
- 13.23.1. Overview
- 13.23.2. Description
- 13.23.3. Product Portfolio
- 13.23.4. Financials (Data as available in public domain and/or on paid databases)
- 13.24. Brightsign Llc.
- 13.24.1. Overview
- 13.24.2. Description
- 13.24.3. Product Portfolio
- 13.24.4. Financials (Data as available in public domain and/or on paid databases)
- 13.25. AUOptronics
- 13.25.1. Overview
- 13.25.2. Description
- 13.25.3. Product Portfolio
- 13.25.4. Financials (Data as available in public domain and/or on paid databases) "
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