Digital Signage Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Digital Signage Market

The Digital signage market size was valued at USD 19.78 billion in 2018, and the market is now projected tgrow USD 35.94 billion in 2026 exhibiting a CAGR of 7.8% during the forecast period of 2019-2026.

The rising cases of the COVID-19 pandemic affected the market for digital signage because the pace of investments and projects slowed down. IT companies using Digital Signage were impacted, especially sectors like retail and services, transportation, and hospitality where adoption has been high. Yet, the crisis pushed forward touchless and dynamic content initiatives in healthcare/essential retail for real-time information-sharing. When the operations of businesses were resumed, there was the need tembrace digital signage for the posting of messages such as new policies, for marketing, and tincorporate the new behaviors of the customers. This observation underscored how the market is the key driver that defines post-pandemic economic rebound.

Interactive digital signs have established relationships between content owners and audiences because of the improvements in the changeable hardware and software. This was helped by a steady decline in costs of the digital display hardware which has driven the adoption even further. Large sums of money are being spent in the modern world taddress various opportunities in engagement and organization communication necessities, and digital signage solutions are nexceptions. This is made possible by the capacity of digital signage tpresent timely, interactive content within different industries. These factors are believed tdrive the growth of the digital signage market as follows.

The interactive and AI incorporated digital signage are seeing an upward trend as the market continues texpand for its applications. Technological developments including high-resolution screens 4K and 8K, and OLED have improved on display in twin. That is, IoT connectivity together with cloud solutions is now allowing for immediate content updating and remote controlling of digital signage systems. Sustainability standards are emerging in the direction of deciding on technique that is energies aver and environment friendly tuse for signage. At the same time, players of such industries as retailing, healthcare, and transportation are increasing using digital signage for enhanced information and advertising purposes.

Comprehensive Analysis of Digital Signage Market

The Digital signage market growth is rising at an exponential rate due tits market segmentation. This market expansion rightly provides a thorough market breakdown near tthe industry considering the leading supply and demand forces. These segmentations are methodically segregated by component analysis, by deployment analysis, by location analysis, by product type analysis and by industry vertical. By component analysis includes hardware, content, software, and services. By deployment analysis includes cloud and on-premise. By location analysis includes indoor and outdoor digital signage solutions. By product type analysis includes videwalls, kiosks, billboards, digital posters, and others. By industry vertical includes retail, hospitality, corporate, transportation, education, healthcare, sports and entertainment, and others.

The North America region lead the Digital signage market share by benefitting a market size of USD 8.32 billion in 2018 due tits high adoption of cutting-edge technology.

The top players in the markets have a central responsibility in the information & communication technology industry tbe sure of industrial prospectus development and testablish the market norms. These players include, Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., and Omnivex Corporation these market players provide a level-playing competitive landscape.

In June 2021, Sony Corporation launched the BZ35J and BZ30J 4K HDR BRAVIA displays tcater thigh-end and mid-range B2B market demands with customizable and optimized solutions.

Segmentation Table

ATTRIBUTE DETAILS

Study Period 2015-2026

Base Year 2018

Forecast Period 2019-2026

Historical Period 2015-2017

Unit Value (USD billion)

Segmentation By Component

Hardware

Software

Content

Services

By Deployment

On-Premise

Cloud

By Location

Indoor

Outdoor

By Product Type

VideWalls

Digital Posters

Kiosks

Billboards

Others

By Industry Vertical

Retail

Corporate

Hospitality

Transportation

Education

Healthcare

Sports and Entertainment

Others

By Region

North America (U.S. and Canada)

Europe (U.K., Germany, France, Scandinavia, and Rest of Europe)

Asia-Pacific (Japan, China, India, Southeast Asia, and Rest of Asia-Pacific)

Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)

Latin America (Brazil, Mexico, and Rest of Latin America)


1. Introduction
1.1. Definition, By Segment
1.2. Research Approach
1.3. Sources
2. Executive Summary
3. Market Dynamics
3.1. Drivers, Restraints and Opportunities
3.2. Emerging Trends
4. Key Insights
4.1. Macro and Micro Economic Indicators
4.2. Consolidated SWOT Analysis of Key Players
5. Global Digital Signage Market Analysis, Insights and Forecast, 2015-2026
5.1. Key Findings / Summary
5.2. Market Size Estimates and Forecasts
5.2.1. By Component (Value)
5.2.1.1. Hardware
5.2.1.2. Content
5.2.1.3. Software
5.2.1.4. Services
5.2.2. By Deployment (Value)
5.2.2.1. Cloud
5.2.2.2. On-Premise
5.2.3. By Location (Value)
5.2.3.1. Indoor
5.2.3.2. Outdoor
5.2.4. By Product Type (Value)
5.2.4.1. Video Walls
5.2.4.2. Digital Posters
5.2.4.3. Kiosks
5.2.4.4. Billboards
5.2.4.5. Others
5.2.5. By Industry Vertical (Value)
5.2.5.1. Retail
5.2.5.2. Corporate
5.2.5.3. Hospitality
5.2.5.4. Transportation
5.2.5.5. Education
5.2.5.6. Healthcare
5.2.5.7. Sports and Entertainment
5.2.5.8. Others
5.2.6. By Geography (Value)
5.2.6.1. North America
5.2.6.2. Europe
5.2.6.3. Asia Pacific
5.2.6.4. Middle East and Africa
5.2.6.5. Latin America
6. North America Digital Signage Market Analysis, Insights and Forecast, 2015-2026
6.1. Key Findings / Summary
6.2. Market Size Estimates and Forecasts
6.2.1. By Component (Value)
6.2.1.1. Hardware
6.2.1.2. Content
6.2.1.3. Software
6.2.1.4. Services
6.2.2. By Deployment (Value)
6.2.2.1. Cloud
6.2.2.2. On-Premise
6.2.3. By Location (Value)
6.2.3.1. Indoor
6.2.3.2. Outdoor
6.2.4. By Product Type (Value)
6.2.4.1. Video Walls
6.2.4.2. Digital Posters
6.2.4.3. Kiosks
6.2.4.4. Billboards
6.2.4.5. Others
6.2.5. By Industry Vertical (Value)
6.2.5.1. Retail
6.2.5.2. Corporate
6.2.5.3. Hospitality
6.2.5.4. Transportation
6.2.5.5. Education
6.2.5.6. Healthcare
6.2.5.7. Sports and Entertainment
6.2.5.8. Others
6.2.6. By Country (Value)
6.2.6.1. United States
6.2.6.2. Canada
7. Europe Digital Signage Market Analysis, Insights and Forecast, 2015-2026
7.1. Key Findings / Summary
7.2. Market Size Estimates and Forecasts
7.2.1. By Component (Value)
7.2.1.1. Hardware
7.2.1.2. Content
7.2.1.3. Software
7.2.1.4. Services
7.2.2. By Deployment (Value)
7.2.2.1. Cloud
7.2.2.2. On-Premise
7.2.3. By Location (Value)
7.2.3.1. Indoor
7.2.3.2. Outdoor
7.2.4. By Product Type (Value)
7.2.4.1. Video Walls
7.2.4.2. Digital Posters
7.2.4.3. Kiosks
7.2.4.4. Billboards
7.2.4.5. Others
7.2.5. By Industry Vertical (Value)
7.2.5.1. Retail
7.2.5.2. Corporate
7.2.5.3. Hospitality
7.2.5.4. Transportation
7.2.5.5. Education
7.2.5.6. Healthcare
7.2.5.7. Sports and Entertainment
7.2.5.8. Others
7.2.6. By Country (Value)
7.2.6.1. U.K.
7.2.6.2. Germany
7.2.6.3. France
7.2.6.4. Scandinavia
7.2.6.5. Rest of Europe
8. Asia Pacific Digital Signage Market Analysis, Insights and Forecast, 2015-2026
8.1. Key Findings / Summary
8.2. Market Size Estimates and Forecasts
8.2.1. By Component (Value)
8.2.1.1. Hardware
8.2.1.2. Content
8.2.1.3. Software
8.2.1.4. Services
8.2.2. By Deployment (Value)
8.2.2.1. Cloud
8.2.2.2. On-Premise
8.2.3. By Location (Value)
8.2.3.1. Indoor
8.2.3.2. Outdoor
8.2.4. By Product Type (Value)
8.2.4.1. Video Walls
8.2.4.2. Digital Posters
8.2.4.3. Kiosks
8.2.4.4. Billboards
8.2.4.5. Others
8.2.5. By Industry Vertical (Value)
8.2.5.1. Retail
8.2.5.2. Corporate
8.2.5.3. Hospitality
8.2.5.4. Transportation
8.2.5.5. Education
8.2.5.6. Healthcare
8.2.5.7. Sports and Entertainment
8.2.5.8. Others
8.2.6. By Country (Value)
8.2.6.1. China
8.2.6.2. Japan
8.2.6.3. India
8.2.6.4. South East Asia
8.2.6.5. Rest of APAC
9. Middle East and Africa Digital Signage Market Analysis, Insights and Forecast, 2015-2026
9.1. Key Findings / Summary
9.2. Market Size Estimates and Forecasts
9.2.1. By Component (Value)
9.2.1.1. Hardware
9.2.1.2. Content
9.2.1.3. Software
9.2.1.4. Services
9.2.2. By Deployment (Value)
9.2.2.1. Cloud
9.2.2.2. On-Premise
9.2.3. By Location (Value)
9.2.3.1. Indoor
9.2.3.2. Outdoor
9.2.4. By Product Type (Value)
9.2.4.1. Video Walls
9.2.4.2. Digital Posters
9.2.4.3. Kiosks
9.2.4.4. Billboards
9.2.4.5. Others
9.2.5. By Industry Vertical (Value)
9.2.5.1. Retail
9.2.5.2. Corporate
9.2.5.3. Hospitality
9.2.5.4. Transportation
9.2.5.5. Education
9.2.5.6. Healthcare
9.2.5.7. Sports and Entertainment
9.2.5.8. Others
9.2.6. By Country (Value)
9.2.6.1. GCC
9.2.6.2. South Africa
9.2.6.3. Rest of MEA
10. Latin America Digital Signage Market Analysis, Insights and Forecast, 2015-2026
10.1. Key Findings / Summary
10.2. Market Size Estimates and Forecasts
10.2.1. By Component (Value)
10.2.1.1. Hardware
10.2.1.2. Content
10.2.1.3. Software
10.2.1.4. Services
10.2.2. By Deployment (Value)
10.2.2.1. Cloud
10.2.2.2. On-Premise
10.2.3. By Location (Value)
10.2.3.1. Indoor
10.2.3.2. Outdoor
10.2.4. By Product Type (Value)
10.2.4.1. Video Walls
10.2.4.2. Digital Posters
10.2.4.3. Kiosks
10.2.4.4. Billboards
10.2.4.5. Others
10.2.5. By Industry Vertical (Value)
10.2.5.1. Retail
10.2.5.2. Corporate
10.2.5.3. Hospitality
10.2.5.4. Transportation
10.2.5.5. Education
10.2.5.6. Healthcare
10.2.5.7. Sports and Entertainment
10.2.5.8. Others
10.2.6. By Country (Value)
10.2.6.1. Brazil
10.2.6.2. Mexico
10.2.6.3. Rest of LATAM
11. Competition Matrix
11.1. Business Strategies Adopted by Leading Players
11.2. Recent Developments
12. Global Digital Signage Market Revenue Share Analysis, By Key Players, 2018
13. Company Profile (Provided for Top 10 Major Companies Identified at Global Level)
13.1. Samsung Electronics
13.1.1. Overview
13.1.2. Description
13.1.3. Product Portfolio
13.1.4. Financials (Data as available in public domain and/or on paid databases)
13.2. Daktronics
13.2.1. Overview
13.2.2. Description
13.2.3. Product Portfolio
13.2.4. Financials (Data as available in public domain and/or on paid databases)
13.3. Exceptional 3D
13.3.1. Overview
13.3.2. Description
13.3.3. Product Portfolio
13.3.4. Financials (Data as available in public domain and/or on paid databases)
13.4. LG Electronics
13.4.1. Overview
13.4.2. Description
13.4.3. Product Portfolio
13.4.4. Financials (Data as available in public domain and/or on paid databases)
13.5. Panasonic Corporation
13.5.1. Overview
13.5.2. Description
13.5.3. Product Portfolio
13.5.4. Financials (Data as available in public domain and/or on paid databases)
13.6. Sony Corporation
13.6.1. Overview
13.6.2. Description
13.6.3. Product Portfolio
13.6.4. Financials (Data as available in public domain and/or on paid databases)
13.7. Leyard Optoelectronic Co., Ltd.
13.7.1. Overview
13.7.2. Description
13.7.3. Product Portfolio
13.7.4. Financials (Data as available in public domain and/or on paid databases)
13.8. Scala
13.8.1. Overview
13.8.2. Description
13.8.3. Product Portfolio
13.8.4. Financials (Data as available in public domain and/or on paid databases)
13.9. EInk Holdings Inc.
13.9.1. Overview
13.9.2. Description
13.9.3. Product Portfolio
13.9.4. Financials (Data as available in public domain and/or on paid databases)
13.10. Deepsky Corporation Ltd.
13.10.1. Overview
13.10.2. Description
13.10.3. Product Portfolio
13.10.4. Financials (Data as available in public domain and/or on paid databases)
13.11. Omnivex Corporation
13.11.1. Overview
13.11.2. Description
13.11.3. Product Portfolio
13.11.4. Financials (Data as available in public domain and/or on paid databases)
13.12. KeyWest Technology, Inc
13.12.1. Overview
13.12.2. Description
13.12.3. Product Portfolio
13.12.4. Financials (Data as available in public domain and/or on paid databases)
13.13. ADFlow Networks
13.13.1. Overview
13.13.2. Description
13.13.3. Product Portfolio
13.13.4. Financials (Data as available in public domain and/or on paid databases)
13.14. NEC Display Solutions,
13.14.1. Overview
13.14.2. Description
13.14.3. Product Portfolio
13.14.4. Financials (Data as available in public domain and/or on paid databases)
13.15. Winmate Communication, Inc
13.15.1. Overview
13.15.2. Description
13.15.3. Product Portfolio
13.15.4. Financials (Data as available in public domain and/or on paid databases)
13.16. BARCO
13.16.1. Overview
13.16.2. Description
13.16.3. Product Portfolio
13.16.4. Financials (Data as available in public domain and/or on paid databases)
13.17. Goodview Electronics
13.17.1. Overview
13.17.2. Description
13.17.3. Product Portfolio
13.17.4. Financials (Data as available in public domain and/or on paid databases)
13.18. Delta Electronics, Inc.
13.18.1. Overview
13.18.2. Description
13.18.3. Product Portfolio
13.18.4. Financials (Data as available in public domain and/or on paid databases)
13.19. Christie Digital Systems USA, Inc.
13.19.1. Overview
13.19.2. Description
13.19.3. Product Portfolio
13.19.4. Financials (Data as available in public domain and/or on paid databases)
13.20. Intuiface
13.20.1. Overview
13.20.2. Description
13.20.3. Product Portfolio
13.20.4. Financials (Data as available in public domain and/or on paid databases)
13.21. BenQ
13.21.1. Overview
13.21.2. Description
13.21.3. Product Portfolio
13.21.4. Financials (Data as available in public domain and/or on paid databases)
13.22. Ucview Media, Inc.
13.22.1. Overview
13.22.2. Description
13.22.3. Product Portfolio
13.22.4. Financials (Data as available in public domain and/or on paid databases)
13.23. Hewlett-Packard Company
13.23.1. Overview
13.23.2. Description
13.23.3. Product Portfolio
13.23.4. Financials (Data as available in public domain and/or on paid databases)
13.24. Brightsign Llc.
13.24.1. Overview
13.24.2. Description
13.24.3. Product Portfolio
13.24.4. Financials (Data as available in public domain and/or on paid databases)
13.25. AUOptronics
13.25.1. Overview
13.25.2. Description
13.25.3. Product Portfolio
13.25.4. Financials (Data as available in public domain and/or on paid databases)
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