Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Sports Drinks in Slovenia
... in 2024. Consumers are increasingly aware of the benefits of sports drinks thanks to social media and frequent advertisements. They look for sports drinks that provide a boost to energy levels during and after exercise. ... Read More
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Sports Drinks in Dominican Republic
... base. Not only are sports drinks consumed by athletes looking to hydrate, increasingly other consumers also purchase sports drinks for hydration. The stable economy and lowering inflation also boosted volume sales, as sports drinks are ... Read More
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Functional Beverages Market Report by Type (Energy Drinks, Sports drinks, Dairy-based Beverages, Juices, and Others), Distribution Channel (Supermarket and Hypermarket, Specialty Stores, E-commerce, and Others), End User (Athletes, Fitness Lifestyle Users, and Others), and Region 2025-2033
... 2025-2033 The global functional beverages market size reached USD 143.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 238.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.73% during ... Read More
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Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033
... market to reach USD 203.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6% during 2025-2033. The increasing health and fitness awareness among the masses, the rising participation in sports activities, and the introduction ... Read More
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U.S. & Canada Nutritional Drinks & Supplements Market Size, Share & Trends Analysis Report By Product (General Nutritional Support), By Formulation (Liquid, Others), By Sales Channel, And Segment Forecasts, 2025 - 2030
... at a CAGR of 7.44% from 2025 to 2030, according to a report by Grand View Research, Inc. This robust growth trajectory in the nutritional drinks % supplements market is driven by several key factors, ... Read More
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Sports Drinks in Canada
... sports drinks category as they provide a convenient single serve offering compared to a bottle of liquid. Moreover, these products aim to provide higher doses of electrolytes and other necessary nutrients that are needed during ... Read More
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Sports Drinks in India
... continue to lag many other soft drinks categories, such as juice, carbonates, and bottled water. This is because Indian consumers still associate sports drinks with energy drinks, which are perceived as having adverse effects when ... Read More
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Sports Drinks in South Africa
... international and local names, such as Prime Hydration, Isofit, and Knox. This has created higher levels of competition, instead of the traditional select few established brands such as Energade and Powerade which dominate off-trade volume ... Read More
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Sports Drinks in Guatemala
... sports practice, but also as pleasant tasting drinks to help them stay cool in the warm climate. Rising temperatures in recent years have been driving consumption occasions outside of sporting activities. Euromonitor International's Sports Drinks ... Read More
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Sports Drinks in Lithuania
... growing number of consumers seeking added benefits in their beverages, such as essential vitamins and minerals. This trend reflects a broader shift towards functional drinks, where the appeal lies in the perceived health and wellness ... Read More
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Sports Drinks in Uruguay
... coupled with the residual effects of the 2023 tap water crisis, has fuelled this upward trajectory. On-trade sales have not only recovered to pre-pandemic levels by the end of 2022 but have also continued to ... Read More
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Sports Drinks in the US
... for soft drinks. This is expected to adversely impact off-trade volume sales of sports drinks in the US in 2024, which are expected to decline notably for a second consecutive year. This contraction is indicative ... Read More
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Sports Nutrition in Singapore
... cycling paths to promote outdoor exercise, physical activity is more accessible than ever. According to Euromonitor International’s Voice of the Consumer: Lifestyles survey, exercise is deemed as the most popular way to alleviate stress among ... Read More
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Sports Drinks in North Macedonia
... consumers, sports enthusiasts, and professional athletes. The category has experienced solid off-trade volume growth coupled with strong off-trade rsp value growth, which has been further bolstered by rising product prices amidst the latest wave of ... Read More
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Sports Drinks in Costa Rica
... who previously avoided sports drinks due to their high sugar content. Medical professionals have also recommended these lighter alternatives for patients needing rehydration, particularly in cases of diarrhoea, as they contain less sugar while still ... Read More
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Sports Drinks in Georgia
... competition, with only a handful of players and brands present. This lack of rivalry, coupled with limited interest from major beverage producers, has restricted the growth trajectory of the segment. Volume sales have primarily stemmed ... Read More
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Sports Drinks in Singapore
... revival of community running clubs across the island. Leading sports drinks brand 100 Plus has partnered with the renowned Standard Chartered Singapore Marathon (SCSM) in December 2024, an event which attracts participants from over 70 ... Read More
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Need States Across FMCG
... retailers and their supply chain partners to understand, decode and quantify the need states landscape. Euromonitor International's Need States Across FMCG global briefing offers an insight into to the size and shape of the Soft ... Read More
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Bone Broth Protein Powder Market Size, Share, and Outlook, 2025 Report- By Nature (Organic, Conventional), By Source (Chicken, Beef, Others), By Flavor (Regular, Chocolate, Herb, Turmeric, Coffee, Others), By Application (Nutraceuticals, Dietary supplement, Sports nutrition, Others), 2018-2032
... Others), 2018-2032 Bone Broth Protein Powder Market Outlook The global XX market is expected to register a growth rate of 7.9% during the forecast period from 2025 to 2032.. The Bone Broth Protein Powder market ... Read More
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Health Drink Market Size, Share, and Outlook, 2025 Report- By Product (Fruit & Vegetables Juices, Sports Drinks, Energy Drinks, Kombucha Drinks, Functional and Fortified Bottled Water, Dairy and Dairy Alternative Drinks, RTD Tea and Coffee), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, Convenience Stores, Others), 2018-2032
... By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, Convenience Stores, Others), 2018-2032 Health and Wellness Food Market Outlook The global XX market is expected to register a growth rate of 9.1% during the forecast ... Read More
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Sports Food Market Size, Share, and Outlook, 2025 Report- By Type (Energy Sports Food, Protein-Based Sports Food, Rehydration Sports Food, Pre-Workout Sports Food, Meal Replacement Sports Food, Others), By User (Bodybuilding Users, Athletic Users, Recreational Users), By Ingredient (Vitamins & Minerals, Protein & Carbohydrates), By Distribution Channel (Drug Stores, Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Others), 2018-2032
... Users), By Ingredient (Vitamins & Minerals, Protein & Carbohydrates), By Distribution Channel (Drug Stores, Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Others), 2018-2032 Sports Bra and Underwear Market Outlook The global XX market is expected to register ... Read More
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Sports Drinks in Nigeria
... gyms is not yet part of the mainstream culture in Nigeria, with gym memberships largely unaffordable for most Nigerians. Consumption of sports drinks remains limited to middle- and upper-income consumers, with energy drinks normally the ... Read More
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Sports Drinks in Ukraine
... on non-essential items, in addition to limited availability of sports events, such as marathons, due to ongoing safety concerns. Sports events typically serve as key platforms for brand visibility and consumer engagement, with sponsorships helping ... Read More
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Sports Drinks in Japan
... a dynamic performance in 2022. While off-trade volume sales are projected to decrease, off-trade current value sales are set to continue to rise due to price increases. The end of COVID-19-related restrictions in May 2023 ... Read More
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Sports Drinks in Ecuador
... priced only slightly higher than bottled water, they have become an attractive choice for consumers seeking hydration with added benefits. For instance, in small single-serve formats, a 600 ml bottle of water and a 500 ... Read More
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