Sports Nutrition Market Research Reports & Industry Analysis
These different levels of sugar and salts serve different restorative needs. Though the categories are not defined by any exact proportions, it is commonly considered that isotonic drinks contain between 6% and 8% carbohydrates, so hypertonic would be above 6%-8%, while hypotonic drinks would be below those levels. This gets to the paradox about sports drinks. Although the basic science behind them is irrefutable, the vast majority of consumers aren’t taking sports drinks as a medicinal response to the effect of heat related illness.
Nonetheless, one of the keys to sports drink marketing is that, unlike the health claims of some other beverages, the basic science is irrefutable. The components of sports drinks (electrolytes, water and carbohydrates) are essential for hydration during strenuous exercise. Without hydration, two potentially fatal heat related conditions—heatstroke and severe hyponatremia—can result. Sports drinks have been demonstrated to be highly beneficial both in the prevention of heatstroke and hyponatremia, and as a component in treatment of those conditions. Medical websites such as that of the Mayo Clinic specifically recommend sports drinks for this purpose.
The modern sports drink traces back to the playing fields of the University of Florida. In 1965, Gators Football coach Ray Graves appealed to the University’s medical department for help with the team’s poor performance, which he attributed to practicing in the stifling summer heat of Gainesville. This request led to the development of a beverage formulated with a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. This drink became known as “Gatorade,” and eventually evolved in a powerhouse consumer brand.
Sports Nutrition Industry Research & Market Reports
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Food Premix Market, by Ingredients (Vitamins, Minerals, Nucleotides, Amino, Acids, Botanicals), by Form (Powder, Liquid), by Functions (Bone Health, Immunity, Digestion, Energy, Heart Health, Weight Management, Vision Health, Brain Health & Memory, Others), by Application (Early Life Nutrition/Baby Food, Food & Beverages (Medical Nutrition, Sports Nutrition, Fortified Dairy & Beverages, Bakery Products), Dietary Supplement, Pharma OTC, Nutritional Improvement Program), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East and Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
... (Early Life Nutrition/Baby Food, Food & Beverages (Medical Nutrition, Sports Nutrition, Fortified Dairy & Beverages, Bakery Products), Dietary Supplement, Pharma OTC, Nutritional Improvement Program), and by Region (North America, Latin America, Europe, Asia Pacific, Middle ... Read More
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Whey Protein Market Size, Share & Trends Analysis Report By Type (WPI, WPC, WPH), By Application (Sports Nutrition, Dietary Supplements, Beverages), By Region, And Segment Forecasts, 2022 - 2030
... The global whey protein market size is expected to reach USD 14.32 billion by 2030, registering a CAGR of 10.48% over the forecast period, according to a new report by Grand View Research, Inc. Consumers ... Read More
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Sports Nutrition in Latvia
... to visiting the gym and fitness centres in greater numbers, even though Latvia’s COVID-19 restrictions were somewhat more relaxed than in other countries. Indeed, gyms and fitness centres were widely recognised as being high risk ... Read More
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Sports Nutrition in Japan
... slow, as demand is settling down compared with in the past, when the category grew significantly by attracting new users. In particular, sports protein powder has been seeing strong growth, due to the trend shifting ... Read More
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Sports Nutrition in Bulgaria
... sports and training venues which suffered during the national lockdowns that were mandated during the COVID-19 global coronavirus pandemic. The growing sports culture among Bulgarians is a lasting trend, especially among the urban younger generation. ... Read More
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Sports Nutrition in Uzbekistan
... pandemic, retail value sales experienced some dynamism over the review period, thanks to the growth of modern fitness centres where there is an evolving sports culture. While poor-quality, old-fashioned gyms and fitness clubs were once ... Read More
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Sports Nutrition in Sweden
... moved more outdoors. The culture of going to the gym plays a significant role in generating demand for sports nutrition products, while gyms are also a notable point of sale. In 2022, sports nutrition is ... Read More
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Sports Nutrition in North Macedonia
... soaring inflation as a result of the war in Ukraine, which is causing a lot of economic uncertainty, sports nutrition is expected to register double-digit constant value growth, with current value growth being unchanged. Gyms ... Read More
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Sports Nutrition in South Korea
... demand for sports nutrition products which can be consumed on-the-go. This is driving the further dynamic growth of protein/energy bars, which can be easily carried in a bag when exercising. On the other hand, the ... Read More
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Sports Nutrition in the Philippines
... has been the increased interest in physical exercise. For much of 2020 and during early 2021 however, all gymnasiums, sports clubs and fitness centres in the Philippines were required to remain closed due to social ... Read More
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Sports Nutrition in Azerbaijan
... inflation as a result of the war in Ukraine, which is causing a lot of economic uncertainty, sport nutrition is expected to register double-digit constant value growth. Gyms are open once again after the pandemic ... Read More
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Sports Nutrition in Malaysia
... products which are linked closely to those pursuing physically active lives. Sales have also benefited from the reopening of gyms and fitness centres and the resumption of outdoor sports activities with this leading to increasing ... Read More
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Demineralized Whey Powder Ingredient Market By Product Type (40 % demineralized whey, 50 % demineralized whey, 70 % demineralized whey, 90 % demineralized whey), By Nature (Organic, Conventional), By Application (Bakery and confectionery, Dairy products, Frozen foods, Sports Nutrition, Beverages, Meat products, Medicine, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
... Frozen foods, Sports Nutrition, Beverages, Meat products, Medicine, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031 The global demineralized whey powder ingredient market was valued at $726.4 million in 2021, and is projected to reach ... Read More
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Sports Nutrition in Serbia
... and fitness. This trend was already underway, but accelerated by the Coronavirus (COVID-19) pandemic, which heightened awareness of health and wellbeing issues in the country. As pandemic restrictions ease and consumers return to more out-of-home ... Read More
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Sports Nutrition in Tunisia
... of Health on sports nutrition products’ importation, several companies are finding smuggling to be the best solution. According to industry professionals, the parallel market of sports nutrition exceeds 60% and may reach 80%. The strength ... Read More
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Sports Nutrition in Turkey
... Moreover, protein/energy bars are benefitting from the rising numbers of young urban professionals who lead busy lifestyles and who seek “meal replacement” style products, or snacks, which they can eat on-the-go instead of needing to ... Read More
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Sports Nutrition in Slovakia
... in both value and volume terms, though volumes have seen considerably slower growth. The increase in value sales has been considerably bolstered by high rates of inflation, with the prices of raw ingredients and packaging ... Read More
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Sports Nutrition in Slovenia
... lifestyles. Lifestyles during the COVID-19 crisis increased consumers’ awareness of the need for regular exercise and consumers are increasingly looking to engage in exercise and sporting activity. Younger consumers, in particular, want to take care ... Read More
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Sports Nutrition in Uruguay
... health, which had a knock-on effect on sales of nutritional supplements. Furthermore, the Uruguayan government did not introduce mandatory quarantines, with gyms remaining open in 2020-2021. This fuelled demand for sports nutrition products, as gym-goers ... Read More
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Sports Nutrition in Peru
... cities such as Lima, Trujillo and Arequipa are driving this trend which is seeing gym and sport centres subscription grow, whilst joining in dance classes and playing soccer are also on the rise. The increased ... Read More
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Sports Nutrition in Italy
... 2020 with the COVID-19 pandemic negatively impacting the demand for sports nutrition due to the closure of gyms and sports centres and restrictions on physical activity and team sports. 2021 saw only a partial recovery ... Read More
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Ashwagandha Extract Market By Form (Powder, Capsules/Tablets, Others), By Application (Sports Nutrition, Food and Beverages, Dietary Supplements, Others), By Distribution Channel (Business to Business, Business to Consumer): Global Opportunity Analysis and Industry Forecast, 2021-2031
... global ashwagandha extract market size was valued at $864.3 million in 2021 and is estimated to reach $2,504.6 million by 2031, registering a CAGR of 11.4% from 2022 to 2031. Ashwagandha, sometimes referred to as ... Read More
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Europe Digestive Enzyme Supplements Market Size, Share & Industry Trends Analysis Report By Application (Additional supplements, Medical & Infant Nutrition and Sports Nutrition), By Origin (Animal, Plant, Microbial), By Country and Growth Forecast, 2022 -
... 2028 The Europe Digestive Enzyme Supplements Market would witness market growth of 7.0% CAGR during the forecast period (2022-2028). The body cannot easily digest meals and absorb nutrients when the pancreas does not produce enough ... Read More
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North America Digestive Enzyme Supplements Market Size, Share & Industry Trends Analysis Report By Application (Additional supplements, Medical & Infant Nutrition and Sports Nutrition), By Origin (Animal, Plant, Microbial), By Country and Growth Forecast,
... - 2028 The North America Digestive Enzyme Supplements Market would witness market growth of 6.5% CAGR during the forecast period (2022-2028). Several enzymes from the stem or pulp of pineapples are used to make bromelain. ... Read More
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Global Digestive Enzyme Supplements Market Size, Share & Industry Trends Analysis Report By Application (Additional supplements, Medical & Infant Nutrition and Sports Nutrition), By Origin (Animal, Plant, Microbial), By Regional Outlook and Forecast, 2022
... 2028 The Global Digestive Enzyme Supplements Market size is expected to reach $1.5 billion by 2028, rising at a market growth of 7.7% CAGR during the forecast period. Digestive enzyme supplements are supplements made to ... Read More
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