Soft Drinks Market Research Reports & Industry Analysis

Naturally Healthy Beverages in Ukraine NH 100% juice recorded declining volume and value sales again during 2021, although the category registered a less negative performance than what was seen at the peak of the COVID-19 pandemic during 2020. Among the major factors presenting challenges to the cat ...

Naturally Healthy Beverages in Sweden Demand for NH beverages sales will remain largely unchanged in 2021 (in contrast with the fluctuating demand experienced in the review period), with marginal growth recorded in both NH hot drinks and NH soft drinks. Despite NH hot drinks being the smallest categ ...

Better For You Beverages in Slovakia Current value and volume sales fell for better for you beverages in 2021. With people moving around again in 2021, a portion of value sales switched to foodservice. BFY reduced sugar accounts for most value sales and it suffered a decline, as consumers shift to n ...

Naturally Healthy Beverages in Slovakia Naturally healthy is the largest product area within health and wellness beverages. However, there are threats to its growth. During the pandemic, consumers have been taking vitamin supplements in order to protect against COVID-19 infection, and as a result, c ...

Better For You Beverages in Russia The rate of growth in retail volume sales of BFY beverages slowed for the second successive year during 2021, with the economic shock of the pandemic leading a significant number of local consumers to reduce their discretionary spending. On the other hand, demand w ...

Organic Beverages in Russia Demand for organic beverages remains quite limited in Russia. While retail current value sales rose for the first time in five years during 2021, this increase was marginal. The only notable products within organic beverages are organic nectars (25-99% juice) and organic ...

Naturally Healthy Beverages in Russia Naturally healthy bottled water accounts for the bulk of retail current value sales in NH beverages. Having slowed significantly during 2020, the rate of growth in retail current value sales of NH bottled water accelerated during 2021. NH natural mineral water a ...

Naturally Healthy Beverages in Thailand The Coronavirus (COVID-19) pandemic has led to widespread changes in consumer lifestyles and consumption habits in Thailand. The emphasis on health and immunity, as well as longer time spent in the home, encouraged consumers to focus their spending on fresh, m ...

Organic Beverages in Thailand Consumers in Thailand tend to see organic products as premium options, as they are usually more expensive that non-organic alternatives. As this is also the case for organic beverages, the consumer base for this category remained small and niche in 2021. While high pric ...

Better For You Beverages in Thailand The new excise tax on sugary drinks that was announced in 2017 directly impacted the whole beverages industry in Thailand, as sugar was originally the major source of sweetness in drinks. Across non-alcoholic drinks in Thailand, players have been encouraged to in ...

Better For You Beverages in Portugal Prior to the pandemic, Portuguese consumers were already seeking healthier dietary habits. However, heightened health awareness since COVID-19 emerged in the country has only served to strengthen this trend, leading to many consumers searching for perceived healt ...

Naturally Healthy Beverages in Malaysia Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of t ...

Better For You Beverages in Indonesia Better for you beverages registered positive growth in 2021 in a reversal of the negative sales performance registered in the category at the peak of the COVID-19 pandemic during 2020. The main influence on this situation was the government's implementation of p ...

Better For You Beverages in Malaysia Malaysia continued to face widespread measures to contain the spread of COVID-19 in the country in 2021, with this leading many to minimise their social contact and to plan more carefully their weekly or monthly grocery shopping trips. This continued to limit imp ...

Fortified/Functional Beverages in Turkey During the COVID-19 pandemic, it has been widely believed by consumers that drinking products fortified with vitamins and minerals will strengthen their immune system to better protect against the virus. In addition, the prices of FF beverages are similar to ...

Fortified/Functional Beverages in Malaysia FF beverages continued to decline in retail volume terms in 2021 for the second year running. A major factor behind this was the sharp decline in sales seen by the dominant category of FF sports drinks. These products are used to rehydrate and replace lost ...

Organic Beverages in Italy Organic beverages will register small retail value growth in 2021 with demand for organic hot drinks stalling when compared with the previous year. In 2020, with consumers spending more time at home over the pandemic, they had more occasions to consume such beverages. Orga ...

Organic Beverages in Indonesia Organic beverages recorded an underwhelming performance in 2021 after the category registered declining sales at the peak of the COVID-19 pandemic during 2020. Volume sales of organic beverages continued to decline during 2021 as the growth recorded in value sales was ...

Organic Beverages in Portugal Portuguese consumers were already becoming more attentive towards sustainability, local produce and organic food and beverages before the pandemic emerged. COVID-19 has only served to strengthen this trend, supporting the further growth of organic beverages. Portuguese ...

Naturally Healthy Beverages in Turkey In 2021, NH bottled water continued to dominate the value share of value sales of total NH beverages as well as seeing the most dynamic growth. During the COVID-19 pandemic, the volume and current value sales of bottled water has registered good growth as on-tra ...

Organic Beverages in Turkey In 2021, organic tea volume sales constituted the dominant share of total organic beverages volume sales. Within organic tea, Cay Isletmeleri Genel Müdürlügü (Caykur) was the dominant company with 71% value share under organic black tea and 80% value share under organic g ...

Better For You Beverages in Italy Non-sugar and low-sugar carbonates varieties have performed particularly well in the last couple of years with the category seeing numerous launches of non-sugar varieties products during the pandemic. In fact, BFY reduced sugar is the leading category within BFY be ...

Naturally Healthy Beverages in Portugal Portuguese consumers traditionally prefer bottled water over tap variants, as they perceive this to be healthier and more appetising and tend to trust well-established local water sources such as Luso or Fastio. Despite an already high rate penetration, retail ...

Better For You Beverages in Hungary In response to the COVID-19 pandemic in 2020, BFY maintained growth throughout most product areas. Even unpopular product areas such as reduced sugar instant coffee products have been able to record growth since 2020. The increase in value sales is mainly explaine ...

Better For You Beverages in Turkey In 2021, BFY beverages demonstrated double-digit volume and value growth. The COVID-19 public health crisis increased the health concerns of consumers, which has benefited BFY beverages as many have been more mindful about their sugar intake, amongst others. Sales ...