Soft Drinks Market Research Reports & Industry Analysis

Soft drinks in the UAE continues to post rising retail volumes, supported by high purchasing power, a multicultural consumer base and demand that spans both indulgence and health-focused products. Health claims increasingly shape purchasing decisions, although limited consumer understanding gives ma ...

Carbonates in Indonesia experienced a decline in off-trade volume sales in 2025, exacerbated by reduced Eid al-Fitr demand as some local consumers continued to boycott leading North American brands, along with a general lack of innovation from manufacturers. Traditional strategies like reintroducing ...

Carbonates is seeing growth due to favourable weather conditions and the growing tendency of adult consumers to look for alternatives to alcoholic drinks. This latter trend is being driven by rising health consciousness, which is also supporting increasing interest in reduced sugar options within ca ...

Soft drinks in Brazil showed resilience amidst macroeconomic challenges and inflationary pressure, with further total volume sales growth projected over 2025. In periods of economic uncertainty or turmoil, soft drinks tend to perform well as products in some categories are deemed as accessible and a ...

While concentrates is struggling to generate growth, it continues to appeal to budget-conscious consumers looking for better value for money than they perceive in ready-to-drink soft drinks formats. Moreover, liquid concentrates is benefiting from the use of home carbonation systems and tapas with a ...

Sales of concentrates benefit from the rollout of the new deposit scheme by reducing the need to return bottles with such frequency. Brands and retailers have responded by expanding the offer of concentrates, including limited edition flavours, as they have looked to capitalise on the uptick in dema ...

Asian speciality drinks are suffering from an old-fashioned and less healthy image with sales continuing to decline sharply in off- and on-trade volume terms in 2025. Younger consumers in particular are showing a preference for healthier and more modern soft drinks, leaving less room for Asian speci ...

Sales of concentrates have continued to decline in 2025 with consumers continuing to shift towards products which are perceived to be healthier. Additionally, the increasingly busy on-the-go lifestyles of consumers in Singapore supports demand for ready-to-drink options over concentrates which need ...

Soft drinks in Canada experienced a period of recalibration in 2025 as consumer behaviour continued to evolve in response to economic pressures, shifting demographic dynamics and increasingly complex health expectations. Retail volume demand softened gradually after the pandemic-era distortions, ali ...

Sales of carbonates see a modest increase in off-trade volume terms in 2025, but rising health concerns continue to limit stronger growth, while also putting pressure on on-trade volume sales. The leading players continue to focus on offering reduced sugar and other healthier options as they look to ...

Carbonates is seeing an improved performance on the back of innovation in products and packaging, as well as a rise in consumer confidence. Nonetheless, budget-conscious consumers continue to look for optimal value for money, driving interest in multi-pack formats and sales through channels such as ...

While economic uncertainty and rising prices are inevitably making Dutch consumers more focused in their purchasing decisions, soft drinks is expected to see an improved performance in the Netherlands in 2025. A key factor in the upturn in the market’s fortunes will be the growing willingness to pay ...

Soft drinks volume sales in Bulgaria rose 2025, supported by consecutive hot summers, tourism and the dominance of bottled water in retail. Cost-conscious consumers increasingly focus on promotions, larger pack sizes and private label, yet energy drinks and functional propositions, including sports ...

The economic situation and developments continued to impact the performance of soft drinks in Chile at the end of the review period. The World Bank raised the growth projection for GDP in Chile for 2025, according to the monetary policy report of October 2025. Domestic demand is on the rise in 2025, ...

In 2025, carbonates in Canada remained under pressure. Off-trade volume continued to decline, returning to a contraction pattern after a brief improvement in 2024. Although overall inflation eased compared with the peak of 2022-2023, price levels for soft drinks stayed high, limiting any incentive f ...

In 2025, concentrates in Canada continued to gain traction as inflation-weary consumers looked for more economical ways to enjoy soft drinks at home. Off-trade RTD volume sales increased, with powder concentrates in particular sustaining robust momentum. Even as headline inflation eased from the pea ...

Concentrates in Chile is projected to continue to see only a marginal increase in off-trade RTD volume sales over 2025. Meanwhile, off-trade current value sales of concentrates in Chile are projected to decrease over 2025, albeit following fast increases in the previous two years. The stagnation in ...

Concentrates in Brazil continued to struggle to grow demand at the end of the review period. Off-trade RTD volume sales of liquid concentrates and powder concentrates are projected to see strong, and faster, decreases over 2025. Meanwhile, underpinned by inflationary pressure on prices, off-trade va ...

Concentrates is suffering from its incompatibility with prevailing demand trends. These products are widely seen as artificial and high in sugar and, therefore, fall foul of the consumer shift towards more natural and healthier soft drinks. At the same time, concentrates’ need for preparation means ...

Austria’s new deposit return scheme has put downward pressure on sales of carbonates in 2025, with some consumers looking to avoid the inconvenience of having to return used bottles. Rising health awareness has also negatively impacted demand, although reduced sugar carbonates have been less affecte ...

The rollout of Austria’s new bottle deposit regulation has had a mixed impact on sales of soft drinks, although it has proven detrimental to overall sales in off-trade volume terms. To avoid the inconvenience of returning bottle to a store some consumers have been avoiding impacted categories, altho ...

Soft drinks sales continue to rise in Australia despite persistently cautious consumer behaviour. The health and wellness trend remains a major influence on consumption patterns and manufacturers’ innovation strategies, boosting demand for reduced sugar variants and boosting interest in products off ...

In Bulgaria, carbonates retail volume sales declined slightly in 2025 as health-conscious consumers increasingly favoured low- and no-sugar alternatives. Reduced sugar cola carbonates outpaced the wider category, supported by marketing and demand for familiar flavours with fewer calories. Further pr ...

In Bulgaria, concentrates retail volume sales declined again in 2025 as many households switched to ready-to-drink soft drinks. Health concerns over high sugar and artificial sweeteners, alongside strong promotion of juices, carbonates, energy drinks and bottled water, accelerated this shift. Liquid ...

Carbonates in Brazil remained one of the most resilient categories in soft drinks, with slower, but further strong off-trade volume growth and fast on-trade current value growth projected over 2025. In periods of economic crisis and uncertainty, carbonates tends to perform positively in Brazil, as t ...